Ben Reffie

Ben Reffie Email and Phone Number

Senior Manager - Digital Products and Data @ Penske Transportation Solutions
Reading, PA, US
Ben Reffie's Location
Reading, Pennsylvania, United States, United States
Ben Reffie's Contact Details

Ben Reffie personal email

About Ben Reffie

Although I’m currently a product manager for a major IOT/big data product within the transportation industry, the majority of my background is actually in various design roles. I’m a creative person that is always searching for new ways to apply my creativity to craft beautiful and engaging work.This is why I’ve actually spent the last few years working as a product manager leading a co-located agile team and managing the product vision and backlog for several internal web-based, java applications. The rationale is that ideas and process can be just as beautiful to see at work as the designs can be.

Ben Reffie's Current Company Details
Penske Transportation Solutions

Penske Transportation Solutions

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Senior Manager - Digital Products and Data
Reading, PA, US
Employees:
11362
Ben Reffie Work Experience Details
  • Penske Transportation Solutions
    Senior Manager - Digital Products And Data
    Penske Transportation Solutions
    Reading, Pa, Us
  • Penske Transportation Solutions
    Senior Manager - Digital Products And Data
    Penske Transportation Solutions Mar 2024 - Present
    Managing multiple agile product teams and product managers, guiding them through process improvements and ensuring they're building quality products and focusing on delivering business value.
  • Penske Transportation Solutions
    Sr. Product Manager
    Penske Transportation Solutions Sep 2020 - Mar 2024
  • Penske Transportation Solutions
    Product Manager
    Penske Transportation Solutions Jun 2016 - Sep 2020
    Reading, Pennsylvania Area
    As a Product Manager of an agile software development team, it’s my responsibility to ensure the team has a healthy backlog of user stories that are prioritized and geared towards an MVP that will deliver value to our users. I will also generally help facilitate and participate in interviewing users as well as testing software with them. I’ll then work directly with our designers and developers to break down our findings to make sure the team empathizes with and fully understands the user’s problems. Other responsibilities include:Writing and prioritizing user stories, keeping the Minimum Viable Product in mindAccept or reject any finished storiesRunning weekly iteration planning meetings to discuss and point any new user storiesParticipating in daily stand-up meetings and weekly retrospectives to provide input on day-to-day processes that may or may not be workingCommunicating often an openly with team members through multiple channels including our job tracking softwareBalancing user-finding with business objectives
  • Penske Transportation Solutions
    Ux Designer
    Penske Transportation Solutions Dec 2015 - Jun 2016
    Reading, Pennsylvania
    As a member of a balanced team that practices agile and lean development processes, it's my role to be the “empathizer in chief" that works to understand the customer or user at an expert level
, then translate findings into high-value needs for the product at hand. I'm also tasked with facilitating balance within the team, prioritizing the customer or user problems, and, of course, creating front end designs and prototypes.
  • Penske Transportation Solutions
    Senior Designer, Email Marketing Specialist
    Penske Transportation Solutions Jun 2012 - Dec 2015
    Reading, Pennsylvania
    My design responsibilities for Penske include providing new ideas and various graphics while staying within our brand guidelines for our social media properties, designing all of our email and landing page layouts and graphics, helping to redesign web properties, and sometimes filling in on some print pieces. I also help implement and expand upon creative direction provided to us from outside agencies.What I mainly do is run every aspect of our email marketing efforts from start to finish. Which includes developing the concept of the initial request further, designing and coding all of the assets, setting up automated triggers and lead scoring, building and implementing web forms uploading and managing lists, scheduling sends, running reports, managing our database communications between Salesforce and Marketo, staying up-to-date on industry trends and best practices, staying up-to-date on new product releases, and after all of that... Attempting to plan ahead and think about the things we should be doing before someone requests it.
  • Home
    Freelance Web / Graphic Designer
    Home Sep 2010 - Present
    Kutztown, Pa
    Websites, Print Design, Photography, Animations, Email Marketing, Package Design, Apparel... everything.
  • Radius Toothbrush
    Freelance Designer
    Radius Toothbrush Nov 2010 - Present
    Kutztown, Pa
    Radius first contracted me to clean up their website and optimize functionality for the holiday season. After that, they continued to give me work designing logos for various products, designing packaging, and even helping decide what colors the products themselves should be. At this point, I am the person they go to for almost all of their design work.
  • Superhero Industries, Llc
    Co-Founder
    Superhero Industries, Llc Apr 2009 - May 2012
    Superhero Industries was started as a true passion project with a programming co-worker. As we continue to develop our ideas and our brand, we offer standard web services, as well as applications for the iPhone, and other similar platforms.
  • Greg Welteroth Advertising
    Web Designer
    Greg Welteroth Advertising Mar 2008 - Jul 2010
    Started web division within an existing advertising/media-buying agency. Outside of web design, I am in charge of client’s online banners ads, developing concepts for Social Media campaigns, and developing new ways to keep employees engaged and educated on current trends in the industry via our monthly digital company newsletter.
  • Digital Roots Design
    Web Designer
    Digital Roots Design Mar 2008 - Jul 2010
    The web division of GWA, DRD, was a project in which I developed the name, logo, and designed its current website. As the project manager for each individual project, I work directly with clients, as well as manage a production team of developers, a copy writer, IT specialists, and designers. As well as, coordinate plans with the managers of specific account teams within GWA on their web projects.

Ben Reffie Skills

Graphic Design Web Design Illustration Email Marketing Logo Design User Interface Design Advertising Adobe Creative Suite Graphics Layout Packaging Editing Video Blogging Marketo Interactive Media Apparel Design

Ben Reffie Education Details

  • Bradley Academy For The Visual Arts
    Bradley Academy For The Visual Arts
    Specialized Technology; Digital Arts
  • Bradley Academy For The Visual Arts (Art Institute Of York)
    Bradley Academy For The Visual Arts (Art Institute Of York)
    Digital Art

Frequently Asked Questions about Ben Reffie

What company does Ben Reffie work for?

Ben Reffie works for Penske Transportation Solutions

What is Ben Reffie's role at the current company?

Ben Reffie's current role is Senior Manager - Digital Products and Data.

What is Ben Reffie's email address?

Ben Reffie's email address is si****@****ail.com

What is Ben Reffie's direct phone number?

Ben Reffie's direct phone number is +161062*****

What schools did Ben Reffie attend?

Ben Reffie attended Bradley Academy For The Visual Arts, Bradley Academy For The Visual Arts (Art Institute Of York).

What are some of Ben Reffie's interests?

Ben Reffie has interest in Web Design, Packaging Design, Interactive Media, Graphic Design, Inter Milan, Email Marketing, Ui Design.

What skills is Ben Reffie known for?

Ben Reffie has skills like Graphic Design, Web Design, Illustration, Email Marketing, Logo Design, User Interface Design, Advertising, Adobe Creative Suite, Graphics, Layout, Packaging, Editing.

Who are Ben Reffie's colleagues?

Ben Reffie's colleagues are Bryan Cade, Matt Dusek, Vehicle Supply, Zac Frantz, Joshua Solloway, Helen Kurus, Nate Briggs.

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