Ben Silverstein Email and Phone Number
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Ben Silverstein is a digital advertising and media professional based in NYC. Throughout his career he's worked with a variety of clients of all sizes, from SMBs to Fortune 500. Clients include Six Flags, Giorgio Armani, North American Breweries, Applebees, Subway, and more.He's led business development and sales teams, has experience with B2B sales, strategic partnerships, CPG, retail media, and location data. He also has extensive experience with sportsbetting, igaming, casinos, and the gaming industry.He's an entrepreneur having founded a meta-search engine for long distance buses, and Units Technology, a self-serve DSP focused on the casino and gaming industry.Silverstein is also an accomplished online instructor, having taught over 120,000 students through his company AdCoach. AdCoach provides online learning for digital advertising students and professionals. The most popular courses are Digital Advertising & Marketing 101, Introduction to Programmatic Advertising, and the Digital Advertising Masterclass.He provides consulting services on Sales Strategy, Go-To-Market Strategy, and On-Going Learning and Development through his consulting firm Bear Lake Consulting Services. Past clients include political candidates, the IAB, New York State Broadcasters Associate, and more. Visit www.bearlakecs.com for more information.Skills include: Management, Digital Advertising, Contract Negotiation, CRM/Salesforce, Enterprise Sales, Account Management, B2B Business Development, Partnership Sales, Performance Marketing, Self-Serve Platforms, CTV/OTT, Social Media, Display Advertising, Programmatic
Celtra
View- Website:
- celtra.com
- Employees:
- 204
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Senior Director Of Business DevelopmentCeltraNew York, Ny, Us
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Head Of Business Development, Global PartnershipsEyeo Jul 2024 - PresentBerlin, Berlin, De• Senior Sales Leader at a leading global advertising technology company• Led high-performing team of account managers and sellers to drive revenue growth among enterprise clients• Collaborated with C-level management, product, and engineering teams to develop business strategies• Represented eyeo at industry conferences and events to enhance brand presence -
Advertiser Growth Lead, North AmericaEyeo Jun 2023 - Jul 2024Berlin, Berlin, DeLeading the North America Demand Business for eyeo, the leading AdFiltering solution. Currently building the sales team and strategy to monetize eyeo's 350M global users among brands, agencies, and DSPs.
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Head Coach/CeoAdcoach 2018 - PresentFounder of AdCoach, an elearning platform for advertising professionals that has reached over 70,000 students around the world since 2015.Popular courses include: Digital Advertising & Marketing 101, Introduction to Programmatic Advertising, Digital Advertising Masterclass, and Secrets of Successful Negotiation These classes have been taken by students, as well as employees at Fortune 500 brands including Ernst & Young, Google, Citigroup, Unilever, Walmart, IBM, and more. -
President & Head Of SalesUnits Technology Oct 2021 - Dec 2022New York, Ny, Us• Spearheaded the development of a startup in AdTech to unlock new value in a $60B industry• Conceived the Go-to-Market Strategy for the business, building a $100M+ sales pipeline through traditional outreach and industry events• Developed lead generation strategy and set sales goals for over 900 SMBs and startups -
Vice President Of Strategic PartnershipsGroundtruth Apr 2019 - Dec 2021New York, Ny, Us- Directed the growth of all new B2B partnerships, including data and enterprise opportunities- Managed a team of 9 Partner Development Managers, Business Development Directors, & SDRs- Surpassed annual revenue target by 25-35% for 3 consecutive years- Negotiated $10.5M worth of yearly revenue with companies ranging from SMBs to Fortune 500 brands- Collaborated with c-suite members to formulated & execute a multi-year sales development process across four business divisions resulting in estimated 20% increase in revenue- Sold CTV, desktop, display, video, mobile, and location based inventory -
Partner Development ManagerGroundtruth Nov 2017 - Dec 2021New York, Ny, UsDeveloped customer sales strategies for over 6 accounts and cultivated relationships with C-suite executivesOrchestrated and grew over $9 million worth of revenue from accounts including Nexstar Media, Cox MediaGroup, Screenvision Media, NRCCUA, Live Nation and other reseller partners
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Learning And Development ConsultantIab Apr 2017 - Dec 2018New York, New York, UsAs a Learning and Development Consultant for the IAB (Interactive Advertising Bureau) I helped to develop and teach the training and prep sessions for IAB Certifications. I worked on the following:- Digital Media Buying & Planning Certification (DBPC)- Digital Ad Operations Certification (DAOC)- Digital Media Sales Certification (DMSC)- Digital Marketing and Media Foundations Certification (DMFC)Duties included writing and editing the training content, and hosting in-person training sessions for advertising professionals ahead of their certification test. -
Sr. Manager, Business Development, AmericasSmaato Apr 2017 - Sep 2017New York, New York, UsWork with mobile app developers, mobile website creators, and large media companies to utilize Smaato's industry leading mobile ad server, exchange, and SSP to monetize their mobile inventory via programmatic and PMP solutions. In my role as Sr. Manager I focus on Americas Top 20 accounts, strategic initiatives, and promote Smaato's products and partnership. Responsible for a yearly pipeline of $4M+ in new supply revenue. Work closely with the CRO and Americas General Manager to identify and execute on high level strategies. -
Manager, Business Development Of Supply PartnershipsSmaato Nov 2015 - Apr 2017New York, New York, UsManager, Business Development of Supply Partnerships, AMERICAS – Work with mobile app developers and mobile website creators to utilize Smaato's industry leading mobile ad server, exchange, and SSP to monetize their mobile inventory via programmatic and PMP solutions• Responsible for closing an average of 12 new contracts per quarter with a yearly pipeline of $2.5M+• Head of East Coast Development with national and international contacts, travel, and support
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Digital Media SupervisorInitiative Jan 2015 - Nov 2015New York, Ny, UsSupervisor on FDA Center for Tobacco Products, anti-smoking campaigns- Supervise and manage team running national campaign targeted to at-risk teens (12-17) utilizing video, display, social, audio and custom partnerships- Manage all aspects of internal media planning processes and manage client deliverables/inter-agency communications -
Founder & CeoBustripping Nov 2012 - Dec 2014Founder & CEO – Founded and launched the first meta-search engine for long distance buses in the United States- Created a website and iPhone application that allows travelers to compare bus tickets side-by-side - Handle all aspects of the company including legal fillings, negotiating partnerships, advertising and promotion, event planning, press, accounting, analytics, social media management, monetization, investor relations and all other necessary tasks
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Social Media Supervisor, North AmericaBpn Worldwide Jun 2012 - Dec 2014- Managed a team of media planners and social community managers- Ran DR focused social media campaigns to promote season pass tickets that generated over 300% ROI- Worked across multiple brands and new business at BPN including Six Flags, Labatt Blue, Seagram’s Escapes, Café de Colombia, IHOP and Hillshire Farms- Negotiated rates with multiple digital partners and buying models (CPM, CPC, CPE, ER, VCR, 100% Viewable, GRPs, CPA, etc.) -
Sr. Digital AssociateUniversal Mccann Apr 2011 - Jul 2012New York, Ny, Us- Managed strategy for Six Flags campaigns focused on both awareness and direct response KPIs- Worked with multiple digital partners to run geo-targeted campaigns utilizing rich media, video, standard units, social and search ads across all devices -
Associate StrategistThe Media Kitchen Aug 2010 - Apr 2011New York, Ny, Us- Associate Strategist – Responsible for display media planning and buying for William Grant & Sons. - Responsible for digital planning, account billing, RFP creation, digital spec sheets and ad operations, including traffic and reporting- Programs used: Google Adwords, Sysomos, Atlas (Microsoft), Excel, PowerPoint -
Search Marketing ManagerQci Direct 2007 - 2009• Managed B2C search and email marketing campaigns for home goods catalogs, increasing sales by over 40%• Implemented paid search campaigns and weekly email newsletters to drive e-commerce sales• Helped create a wholesale site to boost B2B sales for QCI Direct in Rochester, New York Area
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Intern: Global Accounts Department And Global Pricing DepartmentXerox May 2007 - Aug 2007Norwalk, Connecticut, UsLed and completed global supply chain research project to help the Global Pricing Department make more informed decisions and enhance competitiveness.
Ben Silverstein Skills
Ben Silverstein Education Details
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College Of CharlestonMarketing
Frequently Asked Questions about Ben Silverstein
What company does Ben Silverstein work for?
Ben Silverstein works for Celtra
What is Ben Silverstein's role at the current company?
Ben Silverstein's current role is Senior Director of Business Development.
What is Ben Silverstein's email address?
Ben Silverstein's email address is si****@****ail.com
What is Ben Silverstein's direct phone number?
Ben Silverstein's direct phone number is +121271*****
What schools did Ben Silverstein attend?
Ben Silverstein attended College Of Charleston.
What skills is Ben Silverstein known for?
Ben Silverstein has skills like Leadership, Over The Top Content, Pmd, Social Media, Strategic Partnerships, Public Speaking, Start Ups Management, Online Marketing, Digital Strategy, Facebook Marketing, Digital Marketing Experience, Early Stage Startups.
Who are Ben Silverstein's colleagues?
Ben Silverstein's colleagues are Aleksandra Švigelj, Martin Kregar, Anže Tanko, Luka Žontar, Dejan Levec, Andrej Avbelj, Pamela L..
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