Tony Benson Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

CK Stores is a technology driven company in ecommerce delivering products and services to the Australian market. My role is high level thought leadership, utilise the best research and technology whilst motivating our team to be a leading provider of tech in Australia Overall responsibility for innovation and technology development, developing our teams, financial, sales and marketing, and project management duties. Responsibilities Directly responsible for AU and NZ growth and investment strategy. Lead the digital and technology team of 6 across 3 countries to research and develop new markets, opportunities, channels, and technology. Results include new channels on Amazon, Google Shopping, eBay, Facebook & Instagram.  Lead the marketing team of 2. Set KPI’s for marketing ROI. Developed a strategy of engaging corporate customers, B2B and government Project Manager for ITStores.com.au launched in 2020. Researched and delivered a highly efficient, innovative, and a cost-effective marketplace using best practice design.  Project Manager for technology transformation in 2017. Overhaul of our technology framework to move the business firmly into the digital age. Achieved by transforming our infrastructure into a single unified online platform.  New supply chain initiatives. A stock shortage crisis during covid led me to research new supply chains incorporating national and international vendors. Developed new supply chains for future projects.

Impact Systems partnered with many rural and regional technology resellers. Impact recognised the tech savvy community that run regional Australia. I was the new business champion, using my skills and connections in the rural community to foster B2B relationships.

Yennora Wool Store

Elders is Australia’s premiere rural service provider and an iconic international brand. Although back to basics for me, i enjoyed talking to wool growers, appraising wool, and staying in contact with industry friends.

Sydney, Australia

AuctionsPlus is a service provider offering real-time Agricultural Internet auctions. I led several teams on research and development projects, team leadership of the market operations team. I reported to the CEO.Responsibilities• Leadership of a team of 6 market operations controllers. Oversaw the daily operations including meeting with team leaders, auditing activities, weekly collaboration sessions, setting priority tasks and goals.• Leadership of a team of 8 made up of executive, developers, and staff to develop an entirely new online livestock system and assessment entry delivered in 2014.• Leadership of the wool auction development team of 4. I delivered an experimental wool selling platform to research the viability of electronic wool auctions. This research transformed into a recess ‘feature sale’ featuring 6,000 bales, then into a commercial weekly auction, A transformative moment for wool growers wishing for innovation, efficiency & access to market information.• Chair the Arbitration CommitteeChair of the Wool Committee. Consisting of industry stakeholders, a director and staff the committee was set up to consult us on industry requirements for our wool agenda.• Deliver annual budgets, business reporting, manage contractual relationships• Company representative for industry events, media, and presentations• Directly involved in sales of $36 million of wool in 2014-15, Record livestock growth, throughput, and profit. • Act with honesty and integrity and ensure staff are adhering to company principles, ethics, and standards

Wooltrade had a strong focus on using technology to trade wool. Using the internet and an electronic offer board was revolutionary technology for its time. I was part of the success story that let Wooltrade enable growers to set a price and list wool whilst wool exporters could buy growers wool at any time/anywhere. Growers became the price makers, not price takers and buyers had the flexibility to purchase when demand required it. I reported to the Chairman and the board, made up of AWH and Ruralco. In 2009 Wooltrade merged with AuctionsPlus. Responsibilities• Leading of a team of 4 technical and operations staff. Oversaw the daily operations including, weekly routines, technical development, and wool sales.• Responsible for growth in both wool volume offered and sales.• Manage contractor relationships involving IT platform development and implementation• Project Manager for business relocation from WA to the eastern states• Project Manager for business integration and merger with AuctionsPlus• Showed fiscal responsibility and turned Wooltrade into a profitable business.

AWEX provides services and functions to assist the wool trade in Australia. My role was to build new business with established and new clients and work within the industry policy framework. I managed the electronic trading platform E2, formerly known as Eclipse and reported to the CEO, Mark Grave. Responsibilities: Client contact and relationship management Project management, administration, and promotion EDI (the industry standard for electronic document transfer) and other product support

Adelaide, Australia

AAs a senior dealer my role was to execute client orders into the Futures Market. As business support manager at Elders, I was accountable for sales whilst building relationships with the internal network. I reported to the Trading Manager.Responsibilities: Order execution and order book management Communicate futures market advice, concepts and rules to staff and clients Market analysis and relaying that information to the network Daily spot sales and managing the spot sale system Compliance with ASIC PS 146 (RG 146) for derivatives advice In depth knowledge of derivative products that engaged and retained clients Strong and lasting relationships built with the Elders network staff

Lane Cove

I cut my teeth at AWEX regarding the wool industry. I managed the operations of Eclipse, One of the earliest online trading systems in Australia for Wool. Eclipse was a new concept and paved the way for future systems. I gained an understanding and appreciation of standards, the requirements for running auctions, market reporting and the wool industry. Responsibilities: Customer support, new client setup, marketing, demonstration Product planning, technical development, software releases, upgrades, bug fixes

Rg 146

Regulatory Guide 146 Licensing compliant

Bachelor Of Applied Science (B.A.Sc.), Systems Agriculture