The scope of a Senior Solutions Consultant includes both outbound product marketing responsibilities and an external client-facing ‘product expert’ function. Collaborating with cross-functional partners including; Product, Insights, Sales, Engineering, and Customer Success was a pivotal part of being successful in this role and is something that I thoroughly enjoy. Our goal was to drive new revenue, reduce churn, increase the share of wallet, and ensure successful product launches and adoption. I helped define the go-to-market strategy within EMEA, sales enablement and develop sales materials for numerous successful product launches including LinkedIn Career Pages, Carousel Ads, LinkedIn Talent Insights, Single Job Ad, Video Ads, Pipeline Builder.I was the voice of the customer for the Product Team, to help funnel both local customer feedback and competitive intelligence to help optimize and improve product features and roll-outs in the region.Working as a client-facing 'product evangelist', I partnered with HR, Employer Brand, and Talent Acquisition leaders to understand critical hiring and perception efforts, learn about evolving business challenges and their impact on talent strategies, and how to leverage LinkedIn's digital advertising products to build awareness, create and sustain engagement, and generate warm pipelines of critical talent.Highlights:- FY20 graduate of LinkedIn's Emerg[In] future leader program.- Led the global product rollout of LinkedIn's most recent ad format; The Single Job Ad. - EMEA lead for creating and globally scaling the Recruiter Efficiency sales narrative. - Supported regional sales leadership to drive media product growth in EMEA. - Coordinated quarterly sales enablement sessions to help upskill sales partners.- EMEA lead for developing regional rollout of the Paid LinkedIn Insights + Media bundles.- EMEA lead in multiple product-related Tiger Teams associated with LinkedIn Talent Insights.

As a Solutions Consultant at LinkedIn, I partner with Global 1000 organisations with their HQ in either the DACH or Benelux region in Europe. I provide consultation on LinkedIn's most strategic talent solutions including, leveraging data and insights to inform data driven business and hiring decisions; as well as building impactful employer brand and talent attraction strategies.I am a member of a cross functional team, supporting our commercial colleagues, including representatives from: Customer Success, Insights, Enterprise Support and Revenue.

Becoming a Senior Product Marketing Manager meant taking ownership of identifying, developing and executing innovative sales and marketing opportunities for the B2C sales team. This included crafting the pricing, messaging and positioning of the products for our ‘go to market’ strategy for the Asia Pacific region. Being solely responsible for all product pricing across the full product suite in the APAC region. This involved working closely with international and local stakeholders across a variety of departments to identify potential product weaknesses and areas of improvement.I attended external client facing meetings with Sales when product knowledge was required and to ensure the type of engagement the client was looking for with our audience would suit both the client and our community.As the Branded Content leg of the business had newly been launched, Studio 61, I was the go to person on the B2C side of the business for generating potential custom content ideas to be produced for clients. Solutions ranged from product videos, to in depth articles, photo galleries and infographics. Running consistent audience surveys across our websites was of up most importance in order to provide unique insights for our clients into the habits and preferences of our audience. Working closely with our Research team to collate these insights and educate our advertising partners was an on going responsibility in this role.

My first role at CBS Interactive consisted of supporting product planning and development for all commercial products across the B2C brands. Working closely with management to optimise the product set as well as contribute to the product roadmap in order to hit quarterly budgets and ensure our sales opportunities stood out from our competitors in the industry. I provided daily support to the Sales team for brainstorming innovative and creative solutions and strategy for all client related briefs. This ranged from custom and bespoke content ideas that would resonate with our audience to more standard display advertising focused responses to client briefs. Finding the right way to hit the client’s KPIs by using a mix of our product offerings. Project managing all custom sold executions including: Events, social influencer programs and competitions with our online audience and communities. Ensuring that all bespoke activations were executed to the highest standard while obtaining maximum results were vital in order guarantee client satisfaction.Develop, maintain and help design all sales and marketing materials for the B2C brands to ensure brand consistency in the market. This included working with both the Design and Insights team to create the most compelling story of our audience and how attractive they are for our advertisers. Working closely with various internal stakeholders across departments to help educate them on new and upcoming products and what resources were required of them. Predominantly liaising with the Ad Operations, Editorial and Tech teams to ensure the successful delivery of sold products and packages.

Reporting to the CEO and being a key member of the management team reporting to the board of directors, my core responsibility was end to end management of all external marketing campaigns across a variety of mediums including: Display, print, email and social media.I managed a small team of people including the Web Site Coordinator and the Promotions team. I thoroughly enjoyed the exposure to management and this is an area I am keen to become more involved in.Working closely with the Sales team was vital to help develop compelling sellable opportunities for their clients that met their KPIs and successfully engaged with the radio station's audience.Helping develop and manage the website was of high importance in order to increase engagement on line with our audience. Creating unique and original content on our website boosted traffic numbers, which in turn helped increase on line ad sales.Successful event management was one particular area that was essential in this role. I was involved in devising, planning and managing high profile events to increase brand awareness and brand loyalty, including the radio station’s yearly charity concert, The Jingle Bell Ball, including bands and performers and hundreds of fans while raising thousands of EURO for charities.

My key function was to ensure all internal and external marketing activity was executed on time and in line with the company’s brand values. Building strong relationships with both internal and external stakeholders was extremely important to ensure the success of all campaigns.I was responsible for conceptualising and designing all sales and marketing collateral for both internal and external campaigns. This of course involved working closely with external advertising agencies, media buying agencies, designers and print companies, Having a consistent tone of voice across all social media platforms while interacting with your community is essential. One of my core responsibilities was managing all social media platforms of the radio station, including Facebook, Twitter, Flickr and YouTube.

Responsible for over 100 retail outlets. Liaising with our clients to ensure they were educated and aware of all the products in our portfolio,Involved with the roll out of new product launches, including Coke Zero. This was originally positioned in the market as the “Diet Coke for men” which we helped inform our customers about the important product information in order for them to share with their customers,Coordinated and implemented in store promotions and giveaways to ensure maximum profits for the retailer,Presented quarterly reviews to the management team to demonstrate how I was maximising my sales to their full potential.