Responsible for the development of annual objectives and strategies aligned to client goals.Oversee research, negotiation and creation of all media plans including traditional and digital.Lead media buying department, balancing workload to ensure client deliverables are met.Ensure campaign synergy and client satisfaction by working in concert with cross-functional teams.Devised creative buying strategy integrating B2B and B2C increasing bottom line subscriber count of major telecommunications company by 25%.Researched, developed and implemented comprehensive multi-media branding rollout for new gas station/convenience stores throughout the Midwest.Spearheaded creation of internal online department to department communication process intended to decrease overall turnaround time of media plans.Successfully negotiated presenting sponsorship of Boston Celtics 2008 Championship 10 year anniversary documentary. Sponsorship included placement within all playoff games. Contributed to creation of cross platform promotion with NBCSportsBoston for their Hockey Moms Sweepstakes.Leverage traditional and non-traditional media, i.e. radio, television, streaming media, out of home, print and digital to increase store or website traffic.