SENIOR MEDIA professional with extensive experience in consumer and trade promotional marketing. Strengths lie in media buying/planning, creative development, research and analysis, and vendor relations. Adept at maintaining complex relationships with clients and advertising agencies and managing multimillion-dollar budgets and cross-functional project teams. EXPERTISE• Created and executed advertising campaigns in assigned areas for Charter Business that contributed a 19% increase in call volume from August 2009 to August 2010. Profitability also rose 15% during that period.• Responsible for driving traffic to grand opening events for Berkshire Bank that generated new accounts. Created digital campaigns for Mortgage Origination products that produced a 22% rise in applications during the promotional period in a slow home sale economy.• Developed and executed effective promotions for high-profile clients such as BMW, Sony Consumer Electronics, Bose, Exxon/Mobil, Beaulieu Vineyards, Blockbuster Video, Smirnoff Ice, Atlantic Records, Capitol/EMI Records, Stroh’s’ Beer, Pepsi Cola and sister brands, Turner Broadcasting, Long John Silver, Orkin Pest Control, and Bristol Meyers. • Solid experience in brand and retail advertising utilizing radio, print, television, direct response, event, and Internet marketing vehicles.• Proficiency in planning, negotiating, purchasing and managing local and national television, cable and radio advertising for diverse clients including Ethnic Marketing programs.• Proficient at evaluating media, conducting consumer research, and devising campaign tactics and strategy.Specialties: • Over 20 years of experience in the planning andnegotiating of local and national television, localand national cable as well as local and nationalradio as well as Direct Response.• Extensive experience in consumer and tradepromotional marketing, advanced knowledge of multiplemedia promotions utilizing TV, radio, print, outdoorand internet.