Offering fixed-term web optimization consulting for large and small businesses. Drop a message if you're interested in working with me!

• Created a dashboard and process flow that reduced inter-team test conflicts by 85% and significantly decreased test time-to-launch• Contributed features that reduced bugs and refined the UX of our internal testing tool, leading to more teams running tests• Solved onboarding issues around testing for multi-million dollar clients, leading to Shopify winning several deals• Helped internal teams launch dozens of tests through experimentation education, process optimization, and live workshops• Empowered internal teams to independently run tests by creating documentation and educational resources

• Ran Optimizely’s internal experimentation program, Experimentation Lab, and partnered with over a dozen teams across the company to provide research, roadmapping, advice, delivery, and analysis on many experiments and personalizations• Increased test velocities per team from 1/quarter to over 7/quarter, resulting in greater learnings and quicker lifts• Built client-facing web apps that increased client retention and renewal rates by increasing test velocity and insight visibility• Built, tested, and rolled-out dozens of features/improvements in both Optimizely Web and Optimizely Program Management• Tested and rolled-out new pricing initiatives and product opportunities that increased revenue and client add rate• Taught enterprise clients how to solve organizational challenges and make experimentation core to their digital strategies• Ideated, built, ran, and analyzed hundreds of client tests, resulting in significant conversion rate improvements for all clients• Reviewed results with clients to help them understand user behavior and inform product roadmaps and strategies• Ideated and built web applications, knowledgebases, and dashboards to automate tasks, resulting in higher test throughput

• Working with clients and cross-channel stakeholders to optimize user journeys and improve conversion rates• Build flexible website/app optimization and testing programs for both large and growing businesses• Conduct deep behavioral and quantitative research into website users using rapid research methodologies• Hypothesize and execute data-driven experiments, then report on insights through statistical analysis and user observation• Empower colleagues by improving processes, documentation, and sales materials

• Improved the conversion rates of 30+ simultaneous clients across the US industrial space.• Increased experiment velocity and success rates with scalable design patterns.• Built a refined experimentation process — deep research, brainstorming, design iteration, modular development, and post-test analysis — using both industry-standard and cutting-edge tools and practices.• Enriched institutional and cross-department knowledge sharing by creating a robust internal knowledge repository to document all experimental patterns and results.• Ensured all experiments met high standards through rigorous quality control, cross-browser testing, functionality verification, and requiring all metrics meet a high level of statistical significance.• Designed and developed new experiment patterns using my deep background in user experience (UX), visual design, HTML, CSS (SASS/SCSS), and JavaScript.

• Orchestrated construction — from conception to post-launch optimization — of more than 60 website builds• Conducted in-depth research into industrial clients' businesses, user bases, and customer journeys• Led cross-discipline team members in the construction of usable, accessible, and performant websites• Modernized internal infrastructure, processes, and documentation to streamline website production and enrich cross-team collaboration

• Designed a custom logotype and full-brand styling• Designed, coded, and hosted a responsive website for www.keepmepostedseries.com from scratch• Created animated, on-screen motion graphics• Photographed stills on-set for promotional and behind-the-scenes imagery

• Collaborated with internal stakeholders to improve microsite experiences• Wrote and designed documentation to quicken designer onboarding process• Revised marketing materials with persuasive, on-brand messaging

• Training employees in new technology• Troubleshooting computer and network issues• Working with employees to secure devices and networks• Planned and implemented data backup and deletion policies

• Produced web banners and advertisements for digital marketing materials and websites• Designed and laid out white papers• Created cover art for marketing reports• Illustrated icons for digital and print assets

• Collaborated with a small team of designers to print a polished, well-designed magazine• Created illustrations for feature stories• Designed single-page and spread layouts• Prepared pages and graphics for print

• Designed art for web, print, and broadcast• Created promo imagery for download-to-own media• Produced web banners and advertisements• Concepted logos for upcoming TV programs

• Worked under a short deadline (daily newspaper) with a team skilled in varied disciplines• Laid out newspaper sections on a daily basis• Formatted text and photos to fit in a constrained space• Created graphics and illustrations to accompany articles

• Designed website mock-ups from scratch• Created wireframes for website concepts• Modified existing graphics (buttons, logos, ads, etc.)• Sliced images for coding• Met with clients and sat in on meetings