Beryl M. Anderson Email & Phone Number

Silicon Valley

Livermore, California

• Establish and implement a comprehensive multi-channel communication plan tying in all fundraising, projects and events for effective messaging, frequency and engagement resulting in a 26% increase in fundraising• Handle all public relations including press releases, articles, presentations, and media requests • Plan, write and design all print publications resulting in a request for 50% more content• Establish a deeper connection with the community by shifting to… Show more • Establish and implement a comprehensive multi-channel communication plan tying in all fundraising, projects and events for effective messaging, frequency and engagement resulting in a 26% increase in fundraising• Handle all public relations including press releases, articles, presentations, and media requests • Plan, write and design all print publications resulting in a request for 50% more content• Establish a deeper connection with the community by shifting to supporter-focused communications including benefit-oriented messaging, emotional appeal, mission-based tagline, and a relatable voice• Oversee all social media platforms, write posts, design graphics, and interact growing all audiences• Generate community engagement strategies including storyboarding, copy writing, design, and production of videos, advertising, brochures, e-books, and other communications for outreach projects• Compose all email communications utilizing best practices raising open rates above industry standards• Schedule, draft and run fundraising campaigns through printed and digital means doubling fundraising Show less

Walnut Creek, California

• Successfully create and implement all communication plans and crisis management strategies toachieve the organization’s goals• Manage all public and media relations including interviews, press releases, articles and earned media• Plan, create, produce all print publications including transitioning the newsletter to a magazine making complex topics accessible drastically improving effectiveness and response• Updated all branding including the organization’s logo, tagline, image… Show more • Successfully create and implement all communication plans and crisis management strategies toachieve the organization’s goals• Manage all public and media relations including interviews, press releases, articles and earned media• Plan, create, produce all print publications including transitioning the newsletter to a magazine making complex topics accessible drastically improving effectiveness and response• Updated all branding including the organization’s logo, tagline, image and voice increasing appeal• Oversee digital communications including the website, social media profiles and mass emails resulting in a 200% increase in opt in subscribers and exceeding industry average open and click through rates• Collaborate on fundraising plans increasing online donations and peer to peer fundraising by 40%• Market all events and convert participants to supporters via pre, during and post eventcommunications including ads, invitations, emails, event announcements and activities and surveys Show less

Walnut Creek, Ca

• Design and manage all marketing collateral and campaigns • Compose and submit press releases, articles, ad copy, client and professional newsletters and e-newsletters on a monthly basis• Increased e-subscriptions by 100% in less than 1 year• Purchase all media and promotional merchandise• Manage and coordinate all web projects including social media and SEO• Implement successful consistent marketing and public relations strategies• Produce market reports, analysis and… Show more • Design and manage all marketing collateral and campaigns • Compose and submit press releases, articles, ad copy, client and professional newsletters and e-newsletters on a monthly basis• Increased e-subscriptions by 100% in less than 1 year• Purchase all media and promotional merchandise• Manage and coordinate all web projects including social media and SEO• Implement successful consistent marketing and public relations strategies• Produce market reports, analysis and recommendations• Estimate and maintain Marketing, Outreach and Recruiting budgets• Plan industry events and meetings Show less

Walnut Creek, Ca

• Coordinated and promoted the launch of a brand new radio station growing listenership to 60,000 unique listeners each week • Created, directed and promoted successful station and client events and contests on a weekly basis• Hired, trained, and managed a ten person minimum staff • Customized the music format for the target demographic via audio testing market research• Built and maintained the station’s image through television, outdoor, newspaper, transit, direct mail, and… Show more • Coordinated and promoted the launch of a brand new radio station growing listenership to 60,000 unique listeners each week • Created, directed and promoted successful station and client events and contests on a weekly basis• Hired, trained, and managed a ten person minimum staff • Customized the music format for the target demographic via audio testing market research• Built and maintained the station’s image through television, outdoor, newspaper, transit, direct mail, and telemarketing campaigns• Oversaw updates and maintenance on the station website, Loyal Listener Database, weekly e-newsletter, Community Calendar, and responded to listener feedback• Composed proposals, press releases, promotional announcements, contest copy points and rules, Chamber newsletter articles, etc• Established and maintained mutually beneficial in-kind sponsorships and relationships with local non profit organizations, schools, businesses, cities, and Chambers of Commerce Show less

Pleasanton, Ca

• Set up equipment, displays, games, and promotional materials for station appearances• Interacted with clients, listeners, and potential listeners to promote the station and ensure a fun and effective event• Aided the training of newly hired staff• Assisted in the daily coordination of the station’s most important direct marketing event.

B.A., Communication

Activities and Societies: Forensics/Debate Team 2001-2003, Student Speech Association President 2003-2004, Undergraduate Instructional.

High School Diploma, General Studies

Activities and Societies: Habitat for Humanity, Asian Student Association