Beryl M. Anderson Email & Phone Number

Silicon Valley

Livermore, California

• Establish and implement a comprehensive multi-channel communication plan tying in all fundraising, projects and events for effective messaging, frequency and engagement resulting in a 26% increase in fundraising
• Handle all public relations including press releases, articles, presentations, and media requests
• Plan, write and design all print publications resulting in a request for 50% more content
• Establish a deeper connection with the community by shifting to… Show more
• Establish a deeper connection with the community by shifting to supporter-focused communications including benefit-oriented messaging, emotional appeal, mission-based tagline, and a relatable voice
• Oversee all social media platforms, write posts, design graphics, and interact growing all audiences

Walnut Creek, California

• Successfully create and implement all communication plans and crisis management strategies toachieve the organization’s goals
• Manage all public and media relations including interviews, press releases, articles and earned media
• Plan, create, produce all print publications including transitioning the newsletter to a magazine making complex topics accessible drastically improving effectiveness and response
• Updated all branding including the organization’s logo, tagline, image… Show more
• Updated all branding including the organization’s logo, tagline, image and voice increasing appeal
• Oversee digital communications including the website, social media profiles and mass emails resulting in a 200% increase in opt in subscribers and exceeding industry average open and click through rates

Walnut Creek, CA

• Design and manage all marketing collateral and campaigns
• Compose and submit press releases, articles, ad copy, client and professional newsletters and e-newsletters on a monthly basis
• Increased e-subscriptions by 100% in less than 1 year
• Purchase all media and promotional merchandise
• Manage and coordinate all web projects including social media and SEO
• Implement successful consistent marketing and public relations strategies

Walnut Creek, CA

• Coordinated and promoted the launch of a brand new radio station growing listenership to 60,000 unique listeners each week
• Created, directed and promoted successful station and client events and contests on a weekly basis
• Hired, trained, and managed a ten person minimum staff
• Customized the music format for the target demographic via audio testing market research
• Built and maintained the station’s image through television, outdoor, newspaper, transit, direct mail, and… Show more
• Built and maintained the station’s image through television, outdoor, newspaper, transit, direct mail, and telemarketing campaigns

Pleasanton, CA

• Set up equipment, displays, games, and promotional materials for station appearances
• Interacted with clients, listeners, and potential listeners to promote the station and ensure a fun and effective event
• Aided the training of newly hired staff
• Assisted in the daily coordination of the station’s most important direct marketing event.

B.A., Communication

Activities and Societies: Forensics/Debate Team 2001-2003, Student Speech Association President 2003-2004, Undergraduate Instructional.

High School Diploma, General Studies

Activities and Societies: Habitat for Humanity, Asian Student Association