• To thrive on professional credentials and seek a challenging job in a reputed organization and to integrate my SEM/SEO, Internet Marketing, Business Development, Analytical and software skills in the IT industry especially to excel in the field of Internet Marketing/Search Engine Optimization, Marketing Analytic, Web Consultant.• Overall 8+ years of experience in Online Marketing, SEO, SEM, Facebook Ads, Web Design, Web Analytics and Internet marketing with project management, Managing Remarketing Campaigns and strategic responsibilities.• Experience in Marketing Analytic, Web Consultant, Business analysis and Competitor analysis, Market Research, Data Mining, Data Simulations, Code Optimizations, Multivariate & A/B Testings. • Traffic Analysis, Create monthly search engine visibility and ranking reports.• Experience in various Marketing Campaigns like organic campaign, email campaign, banner advertising campaign, Brand promotion etc through translation files in Web Trends.• Expertise in Online Marketing channels, like Search engine optimization, Search engine marketing, Campaign management, E-mail marketing & Web 2.0 concepts.• Monitor overall SEO program success with regard to keyword ranking, indexed pages, back links etc.• Expertise in Social Media Optimization (Bookmarking, Networking, Classifieds etc), Local Business Center.• Link Building (One Way, Two Way and Three Way)Other Skills: Detail oriented, self-starter, creative and strategic thinker. Proven ability to work ina variety of environments across departmental lines. Able to execute in tandem projects on time and within budget..Managed a budget of upto $500k per month.“The rules of SEO changes every now & then, The only way to succeed would be applying the updates ASAP, with proper analysis”Specialties: High detail to attention, strong in optimisation, Worked towards Conversions targets and achieved itCERTIFICATION: Google Adwords Certified Advanced Search Exam Certified Advanced Display Exam Certified Video Advertising Certified
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Founder / DirectorSearch Results Jul 2020 - PresentChennai, Tamil Nadu, IndiaWe are a dynamic extended digital marketing team to those who want to build a strong digital presence. With our team, we offer 360-degree digital marketing services all under one roof. -
Digital Marketing ManagerOne Life Healthcare Nov 2016 - Jan 2020Chennai
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Digital Marketing LeadValleypoint Technologies Feb 2016 - Sep 2016• Pre SEO work including website analysis, competitor analysis, dead link analysis, robots.txt analysis, server analysis (if FTP details are there)• On Page SEO work including keyword research, title meta tags, alt & header tags, content optimization, internal linking, dead link removal, sitemap, robots.txt optimization, 301 redirection & more..• Off Page SEO work including directory submission, search engine submission, article & press release submission, blog creation / posting & blog submission, rss feed submission, social media optimization & marketing, forum posting, community posting, video submission, podcasting & more...• Reporting & Traffic Analysis, Revise the strategy according to results, re-implement the strategy & loop the SEO procedure.My main responsibilities were• Google Ad words Setup• Keyword Analysis• Google Analytics Management• Google Ad Variation management• Google Site Targeted Ad management• Tracking Codes Set-up & Execution• Yahoo Adwords Setup & management• MSN Marketing management• Daily Ad words monitoring and reporting• Delivering Clients Weekly, Monthly & Daily reports based on the agreement.Tools & Techniques : • Keyword Research & Analysis: Word tracker, Google Keywords Tool• Website traffic analysis: Google Analytics• AB testing: Google Website Optimizer• Landing page testing: UnBounce• Broken links analysis: Xenu• Web page speed test analysis: Google Labs ? PageSpeed• Website crawling, indexing analysis: Google Webmaster Tools• Website evaluation and analysis: Manually & from tools like Web CEO, Web Position Gold, IBP• Competitor Analysis : Manually & from tools like Web CEO, Web Position Gold, IBP etc.• Ranking reports : Manually & from tools like Web CEO, IBP, SERP• Back link analysis & reporting: Back link Analyzer, Bright Locals & other online SEO tools. -
Sem AnalystSkl Solutions Limited Feb 2014 - Feb 2015Chennai Area, India• Google Analytics Premium implementation of multiple Citrix properties, tag management, testing and data validation.• Creating automated dashboards and reports for end users as well as weekly, monthly & ad hoc web analytics reports.• Market Research Specialties: Satisfaction/Loyalty, Customer/Market Segmentation, Brand/Image, Needs Assessment, Process Analysis, Concept Testing, Win/Loss, Pricing/Sales Analysis, Prospect Research, and Customer/Market/Demographic/Competitive Profiles• Industry Specialties: Education, Technology, Health Care, Health Insurance, Manufacturing, Non-Profit, Financial, Construction, Utilities, and Print/Media/Publications• Acted as the Survey Research Associate for all marketing research requirements such as concept examining and product awareness and usage. Involves both SEO&PPC Strategies for the corporate websites and all the in-house projects. • Work out analytical data from national potentiality survey reports for identifying purchase objectives and outlines for trade to client direct marketers. • Supply current market information to administrative personnel regarding press releases as well as promotions.SEO: Evaluated and tested existing site's content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Expert in search engine marketing – natural search optimization. In depth knowledge of ethical techniques accepted by major search engines Google, Yahoo and MSN. Used ethical/white-hat Search Engine Optimization techniques to produce high rankings for numerous keywords.PPC: Managed paid search marketing campaigns in Google Adwords & Yahoo/Overture. In-depth understanding of CTR & ROI. Experienced in banner ads & display advertisement along with link & media buying.Other Skills: Detail oriented, self-starter, creative and strategic thinker. Proven ability to work ina variety of environments across departmental lines. Able to execute in tandem projects on time and within budget. -
MarketingMaya Automobiles Pvt Limited Chennai Jul 2012 - Nov 2013Chennai Area, India• Created highly optimized online strategy, including natural search (SEO), paid search (PPC), and affiliate networks based on website analytics, resulting increase in unique visitors.• Acted as the Survey Research Associate for all marketing research requirements such as concept examining and product awareness and usage. Involves both SEO&PPC Strategies for the corporate websites and all the in-house projects• Market Research Specialties: Satisfaction/Loyalty, Customer/Market Segmentation, Brand/Image, Needs Assessment, Process Analysis, Concept Testing, Win/Loss, Pricing/Sales Analysis, Prospect Research, and Customer/Market/Demographic/Competitive Profiles• Work out analytical data from national potentiality survey reports for identifying purchase objectives and outlines for trade to client direct marketers. • Social Media Optimization and Marketing (SMO/SMM)SMO: Participated in all Social Media webinars online and have extreme knowledge of its use in Online Marketing. In-depth knowledge into utilizing the right types of social media for different types of clients and market spaces. Expertise with Digg, Reddit, MySpace, de.licio.us, furl, Wikipedia, forums, social comminutes, classifieds, yellow page tweets etc.
Ram Kumar Education Details
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First Class -
V.O.C CollegeFirst Class
Frequently Asked Questions about Ram Kumar
What company does Ram Kumar work for?
Ram Kumar works for Search Results
What is Ram Kumar's role at the current company?
Ram Kumar's current role is Managing Director at Search Results.
What schools did Ram Kumar attend?
Ram Kumar attended Agni College Of Technology, V.o.c College.
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