Sweeps & CPA are my Bread & Butter

- Develop CPA, CPI inventory, increasing the coverage by each vertical, with efficiency and first hand resource right on time- Develop both manual and API resources for individual publisher and developers- Balance the traffic side and offer side, discover the best way to match offer to the affiliates, leveraging both numbers of trades and quality integrations- Join and participate to the industry events, informative and supportive for advertiser team and build new business… Show more - Develop CPA, CPI inventory, increasing the coverage by each vertical, with efficiency and first hand resource right on time- Develop both manual and API resources for individual publisher and developers- Balance the traffic side and offer side, discover the best way to match offer to the affiliates, leveraging both numbers of trades and quality integrations- Join and participate to the industry events, informative and supportive for advertiser team and build new business relationship accordingly - Manage routine works in high efficiency, well organized on the work flows- Report on the offers and the macro trends up to date Show less

Brand : Sakura & Communication Bank of China Major Responsibilities & Achievement :- Managing campaign effectiveness, working with creative , tech , media team to run out effective campaign messages- Analyzing performance with integrated data, combining self-owned traffic (mobile & pc), paid traffics such as social media, DSP, ad networks, otv etc.- Accumulated knowledge and understandings for mobile uses- Accumulated relationships with digital media vendors-… Show more Brand : Sakura & Communication Bank of China Major Responsibilities & Achievement :- Managing campaign effectiveness, working with creative , tech , media team to run out effective campaign messages- Analyzing performance with integrated data, combining self-owned traffic (mobile & pc), paid traffics such as social media, DSP, ad networks, otv etc.- Accumulated knowledge and understandings for mobile uses- Accumulated relationships with digital media vendors- Accumulated understanding for digital media , ad networks and mobile media Show less