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Beth Kennedy Email & Phone Number

Lifecycle Marketing Strategist | Driving engagement through customer-centric marketing automations 📧 📱 at U.S. Bank
Location: Detroit Metropolitan Area, United States, United States 6 work roles 2 schools
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Current company
Role
Lifecycle Marketing Strategist | Driving engagement through customer-centric marketing automations 📧 📱
Location
Detroit Metropolitan Area, United States, United States
Company size

Who is Beth Kennedy? Overview

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Quick answer

Beth Kennedy is listed as Lifecycle Marketing Strategist | Driving engagement through customer-centric marketing automations 📧 📱 at U.S. Bank, a company with 59540 employees, based in Detroit Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Beth Kennedy.

Beth Kennedy previously worked as Senior Lifecycle Marketing Specialist at U.S. Bank and Senior Lifecycle Marketing Associate at Bungalow. Beth Kennedy holds Bachelor Of Science - Bs, Business Administration - Marketing, Alumni from Towson University.

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U.S. Bank

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Profile bio

About Beth Kennedy

Hey there! 👋 I've been in lifecycle marketing for 5+ years, and it's been quite the ride. I began my career at mid and large-sized corporations navigating matrixed mazes like a pro. Then, I flipped the script and jumped into startup land, where "fast-paced" doesn’t even begin to cover it! 🚀 Each role and organization has taught me new skills and challenged me to grow every step of the way. My specialization is all about crafting behavioral-based customer journeys that keep audiences hooked and engaged. I have experience in a bit of everything when it comes to marketing automation - emails, SMS, and push notifications. But, what I really enjoy is diving into what makes people tick like consumer behavior, motivations, and actions. It's like unlocking the secret code to connect with customers on a personal level. 🙌My career includes B2B and B2C experience in the construction, real estate, and banking industries. I love tailoring strategies that not only catch attention, but also create lasting connections with customers whether they are commercial powerhouses or everyday retail consumers.

Current workplace

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U.S. Bank
U.S. Bank
Lifecycle Marketing Strategist | Driving engagement through customer-centric marketing automations 📧 📱
minneapolis, minnesota, united states
Website
Employees
59540
AeroLeads page
6 roles

Beth Kennedy work experience

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Senior Lifecycle Marketing Specialist

Current
Oct 2023 - Present

Senior Lifecycle Marketing Associate

  • Bungalow is a residential real estate marketplace changing the way people find room and home rentals that fit their budgets and lifestyles.
  • Managed the daily operations of B2C engagement strategy across multiple channels including email, SMS, and push notifications in Customer.io for a high-growth startup
  • Built and launched an SMS campaign that increased property tour booking conversions by 200%, resulting in the company's adoption of SMS as a lever of customer acquisition
  • Enhanced the customer journey by collaborating with Engineering and Product to maintain alignment between lifecycle communications and product updates, features, and launches
  • Evaluated marketing automation performance by assessing the impact of promotional, transactional, and nurture campaigns through comprehensive reporting
Dec 2021 - Jun 2023

Marketing Manager, Rocky Mountain Region

Jll

Denver, Colorado, United States

  • Jones Lang LaSalle Incorporated (JLL) is a global Fortune 200 professional services firm that specializes in commercial real estate and investment management.
  • Implemented regional B2B brand and content strategy for a global commercial real estate company in partnership with Creative, Sales, and Research teams
  • Led 100+ marketing projects ensuring efficient timelines and detailed task coordination with remote teammates across multiple time zones and countries using Adobe Workfront
  • Crafted and executed email campaigns in Eloqua tailored to local markets, strengthening brand recognition and driving demand for products and services in Colorado
  • Managed a marketing intern, fostering skill growth and professional development
Feb 2019 - Apr 2021

Marketing Assistant

Baltimore, Maryland, United States

  • Whiting-Turner provides construction management, general contracting, design-build, and integrated project delivery services on projects of all sizes for a diverse group of clients and industries across the United.
  • Coordinated sales enablement strategies and marketing materials which generated new business valued from <$1M to $500M+ for a nationwide construction management company
  • Produced compelling proposals, presentations, and collateral
Jun 2016 - Oct 2018

Digital Marketing Intern

Baltimore, Maryland, United States

Len The Plumber is a leading plumbing contractor in Baltimore, Washington, DC, Northern Virginia, New Jersey, and the Philadelphia and Delaware Valley area.- Evaluated market trends and produced informative blog/social media content for 40,000+ customers- Modified social media content based on campaign metrics contributing to a 20% increase in engagement

Sep 2015 - Dec 2015

Sports Marketing Intern

Annapolis, MD

The Naval Academy Athletic Association (NAAA) is a 501C3 non-profit organization whose objective is to promote, influence, and assist in financing the athletic contests of the midshipmen of the United States Naval Academy.- Implemented sports marketing plans for five NCAA Division I athletic programs- Assessed social media strategy in comparison to.

Nov 2014 - May 2015
Team & coworkers

Colleagues at U.S. Bank

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2 education records

Beth Kennedy education

Bachelor Of Science - Bs, Business Administration - Marketing, Alumni

Activities and Societies: Towson University Women's Ice Hockey

FAQ

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What company does Beth Kennedy work for?

Beth Kennedy works for U.S. Bank.

What is Beth Kennedy's role at U.S. Bank?

Beth Kennedy is listed as Lifecycle Marketing Strategist | Driving engagement through customer-centric marketing automations 📧 📱 at U.S. Bank.

Where is Beth Kennedy based?

Beth Kennedy is based in Detroit Metropolitan Area, United States, United States while working with U.S. Bank.

What companies has Beth Kennedy worked for?

Beth Kennedy has worked for U.S. Bank, Bungalow, Jll, The Whiting-Turner Contracting Company, and Len The Plumber.

Who are Beth Kennedy's colleagues at U.S. Bank?

Beth Kennedy's colleagues at U.S. Bank include Akhil Mourya, Ximena Viveros, Stephanie Lane (Cism, Isa, Pcip), Jennifer Patterson, and Samantha Montgomery.

How can I contact Beth Kennedy?

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What schools did Beth Kennedy attend?

Beth Kennedy holds Bachelor Of Science - Bs, Business Administration - Marketing, Alumni from Towson University.

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