-Conducting, managing, and reporting on digital marketing campaigns across various platforms, including Meta Ads and Google Ads, resulting in a recent Meta Ads campaign that performed 71% better than industry standard-Developing and executing comprehensive marketing strategies that align with brand pillars, organizational goals, and partner recognition to enhance brand awareness and reputation-Serving as the senior graphic designer on staff, maintaining the highest standards of consistency, quality, and professionalism across all materials and communications channels

-Managing the brand's website and all public-facing content management systems, ensuring they are optimized for SEO and user experience-Conceptualizing and executing email marketing campaigns, resulting in increased engagement and conversion rates-Designing and developing persuasive pitches for corporate partners that showcase the brand's unique value proposition -Securing earned media coverage in local markets to further brand awareness and positioning

-Producing content marketing campaigns for a regionally-specific digital media publication and marketing agency with over 313,000 unique monthly visitors-Managing projects from conceptualization to execution, including brand voice development, copywriting and photography, digital strategy, and social media implementation-Analyzing and reporting on campaign performance to continuously improve outcomes and optimize the brand's positioning and framing

- Assist with project research and early-stage development, leveraging research skills to identify key insights and trends that inform project development.- Execute graphic design work that effectively matches the brand's look and feel, including event invitations, press materials, social ads, and other creative assets.- Develop digital surveys and outreach strategy for project research, demonstrating strong communication skills and the ability to craft effective messaging that engages target audiences.- Analyze survey data and use it to develop actionable next-step recommendations, synthesizing complex information into clear and concise insights that inform strategic decision-making.

- Utilize exceptional recruitment skills to attract high school and transfer students to attend the University, while leveraging a comprehensive understanding of the University's unique value proposition and competitive positioning in the higher education landscape.- Train and mentor admissions ambassadors to effectively package and sell the college experience to prospective students, ensuring they are well-equipped to articulate the University's value proposition and unique selling points.- Demonstrate expertise on admissions deadlines, scholarship offerings, and University structure and opportunities, providing prospective students with clear and concise information that helps them make informed decisions about their educational future.

- Manage a multimedia production brand, demonstrating a comprehensive understanding of the production process.- Capture portrait photography of individuals, engagements and weddings, events, sports, and more, utilizing exceptional photography skills to create high-quality visual content that meets client needs and exceeds their expectations.- Edit photos, demonstrating expertise with a range of photo editing software and the ability to produce compelling and visually stunning finished products.- Produce videos including wedding films, audition tapes, and sports highlight reels, leveraging a deep understanding of the production process and technical expertise with video editing software.- Perform post-production work including color grading and non-linear editing, utilizing a range of software tools and techniques to create polished, professional finished products.- Execute graphic design and brand development work, creating compelling visual content that aligns with brand guidelines and meets client needs.

- Filming, editing, and producing high-quality daily 2-3 minute highlight reels.- Create compelling 5-7 minute weekly recaps for participant groups, showcasing their experiences with meticulous attention to detail.- Employ post-production techniques to combine footage and create a diverse array of deliverables, including high-energy short- and long-form documentary-style films that tell engaging stories and capture the essence of the experience.