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Successful sales and marketing executive with 20+ years creating and implementing results oriented marketing plans and programs. Demonstrated business acumen with the ability to respond to rapidly changing marketplace. Strategic management experience with proven ability to create initiatives and solutions with solid impact and positive bottom line results. Keen aptitude for brand building and positioning, acquiring strategic partners and alliances while generating business growth opportunities.Specialties: Marketing and sales, branding, licensing, positioning, corporate identity, dealer focused marketing, franchise sales marketing, loyalty programs--recency, frequency, monitary value programs, strategic alliances, merchandising, direct response marketing
Brinly Hardy Co
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Vp Marketing And Customer SupportBrinly Hardy Co Oct 2008 - PresentDevelops and leads the organization's marketing and direct sales strategies, programs and service functions to achieve targeted results for the company, its brands and its customers. Actively participates in the strategic planning for the organization, inititating and managing research and analysis of market and business opportunities. Focusing on the Annual Plan and budget goals/objectives, leads all marketing efforts--including outbound sales efforts and all inbound customer service functions.
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Director Of MarketingBrinly Hardy Co Dec 2004 - PresentPlan, direct and manage the strategic development of company programs and objectives: business plans and marketing plans. Brand and business management of Brinly, John Deere, Cub Cadet including licensed products, Dealer Focused marketing and new product development. Develop strategic initiatives and solutions for customer sales and service including new business development, customer acquistion and customer loyalty programs.
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Director National Sales And MarketingGannett Marketing Services 2002 - 2004Responsible for sales and development of new business within the Gannett Marketing Services Group: Gannett Direct Marketing, Gannett Telematch, Gannett Telemarketing and Gannett Offset. Consultative sales and marketing to targeted business and market segments. Provide strategic planning and targeted marketing for sales as integrated and combined services or standalone business. Initiated and directed marketing intelligence for the sales divisions within each Gannett Marketing Services companies
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Director Strategic PlanningAppriss, Inc. 1999 - 2001Plan, direct and manage the strategic development of company programs and objectives: business plans and marketing plans including implementation and sales deployment. Created and implemented new business programs and operations for commercial and government service divisions. Negotiated and managed strategic alliances with Fortune 1000 companies restulting in new revenue stream, multiyear contracts and co-branded products. Created and instituted a national not-for-profit organization--Mary Byron Foundation from appropriated Appriss seed dollars which led to the hiring of an Executive Director.
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Director Print MarketingPapa John'S International 1995 - 1998Managed P&L for three business segments: web printing, in-house sales/printing and direct marketing. Additional responsibilities include budgeting, forecasting marketing of Support Services, human resources and customer service team development. Created and initiated incentive programs. Lead task force for senior market withing QSR segment. Established vendor relations with web printers, suppliers, paper vendors and direct response vehicles and agencies. Generated profit to Support Services and cost savings to franchise family. Enabled print buying and media placement to be handled on "one call" basis. Developed print marketing, customer loyalty and acquistion as well as new store opening print collateral.
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Director National SalesGannett Direct Marketing Services 1985 - 1995Director of SalesSales ManagerAccount Executive
Beth Wolf Education Details
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Marketing Administration -
Marketing
Frequently Asked Questions about Beth Wolf
What company does Beth Wolf work for?
Beth Wolf works for Brinly Hardy Co
What is Beth Wolf's role at the current company?
Beth Wolf's current role is VP Marketing and Customer Support at Brinly Hardy Co.
What is Beth Wolf's email address?
Beth Wolf's email address is bw****@****nly.com
What is Beth Wolf's direct phone number?
Beth Wolf's direct phone number is +181221*****
What schools did Beth Wolf attend?
Beth Wolf attended Webster University, University Of Louisville.
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