Bethany King Email & Phone Number

Senior Pricing Analyst with several years of experience in pricing analysis focusing on Strategic Account and National On Premise Account customers internally and externally. Developing and managing pricing strategies to maximize profitability and market competitiveness. -Work with pricing director to develop and implement pricing strategies for wine and spirits products.-Analyze market trends, competitor pricing, and customer behavior to set optimal prices.-Conduct detailed financial analyses to support pricing decisions.-Utilize data from multiple sources to forecast revenue impacts of pricing changes.-Provide insights and recommendations to senior management based on pricing analysis.-Work closely with sales, marketing, and finance teams to align pricing strategies with business goals.-Track and report on the performance of pricing strategies.-Conduct pre- and post-promotion analyses to evaluate the effectiveness of pricing initiatives.-Maintain and update pricing databases and navigate multi-tiered alcohol channels-High level of accuracy and attention to detail in managing pricing data and conducting analyses.-Effectively communicate and present pricing strategies and insights.-Deep understanding of market dynamics, consumer behavior, and competitive landscape in the wine and spirits industry.

Pricing Analyst focused on Strategic Account (such as Walmart, Total Wine & More, etc) and National On Premise Account (Brinker, Marriot,etc) customers internally and externally. Managed and optimized pricing strategies to maximize sales and profitability. Work with Strategic Accounts and National Account managers to identify market trends and consumer behavior to compile pricing programs with retailer success in mind. -Develop and implement pricing strategies tailored to different markets and distribution channels.-Work with various teams to ensure pricing accuracy and compliance-Prepare detailed reports and presentations for management, highlighting key insights and recommendations-Train and support sales in using pricing data effectively-Managed Walmart 3rd party systems along with network of distributor counterparts to ensure day to day accurate pricing as costs to Walmart and retails to the consumer-Implemented 3rd party transition of more than 35 distributors to VIP for Walmart pricing

Farmers Branch Tx

Assist in creation of new team venture. Train trade development managers in pricing strategies, incentive development, and business analysis including forecasting, goal setting, volume drives and various programs. Create incentives and programming for Bacardi, Patron, and Heaven Hill vendors. Collaborate in business planning for Bacardi & Transatlantic teams. Contribute to the creation of statewide playbook. Utilize OnSite data to guide On Premise team in Texas’ four-tier system along with assisting in the development of On Premise programming. Execute national brand initiatives including on and off premise activations.• Analyzed historical trends for vendors and created historical dashboards which have contributed to further programming; identified barriers and problems the sales force may encounter.• Developed tools to assist a new sales force both on and off premise. Estimated costs for On Premise reps as guides in their day-to-day business; buy out sheets for Off Premise that recommend to independents what they may consider buying as items go on and off deal• Created sales trackers, blackout and volume trackers along with creating monthly recaps for all vendors. Monitored brand performance to identify opportunities.• Aided in the review of a new vendor’s pricing, profitability; addressed any vendor concerns with performance against plan. • Created point of sale and display enhancers for Bacardi and Patron. Designed point of sale pieces to garner attention of consumers in the market• Managed field marketing national programming from Bacardi in On Premise tastings, events, and charitable causes including event location selection, account sell-ins, program invites, and coordinated simultaneous events with other state and national markets

BMA for Premier Spirits supporting the accounts of major alcohol vendors such as: Patron Spirits, Heaven Hill, Titos, Luxco, and othersImproving data analysis and pricing relationships through multiple tools including BI, BI HANA, SAP and VISTAAR.Maintain a professional, service minded relationship with customers in and out of the alcohol organization. • Work with Portfolio Manager to understand pricing strategies and gross profit margins in the state• Manage pricing strategies best fit in the framework of the SAP design • Improve the array of pricing conditions in a SAP environment • Work with Portfolio Manager to understand vendor price support requirements in the state and maintain positive gross profits• Maintain vendor price support agreements in SAP • Deliver pricing related changes to Sales and Chain teams • Deliver pricing and gross profit analysis to support Marketing teams • Improve output results of the team

Farmers Branch, Tx

Marketing Assistant for Premier Wine supporting multiple vendor accounts such as: Treasury Wine Estates, Deutsch Family Wine & Spirits, and others.Responsible for performing advanced and diversified administrative activities:•Prepare material for customer and senior management program reviews, reports and presentations•Manage workload to comply with deadlines and priorities and work independently to complete routine department or group functions•Arrange meetings and conferences; schedule appointments; and complete travel or conference arrangements. •Negotiate work group or project scheduling, budgeting-tracking, and administrative tasks. •Improve the administration of database file creation/maintenance and helping with any appropriate error resolution. •Present effectively, update, persuade, and/or facilitate discussions with all level of management •Interpret complex reports and documents •Manage various sources of data; provide and make decisions on recommendations to executive management •Manage the planning and organizational skills necessary to coordinate workload around multiple assignments

Dallas, Tx

Writing for a social media company that assisted small businesses through various formats included blogs, Twitter, Facebook, and the business’ own webpage. Writing for the SuperMedia blog, covering content pertinent to small businesses. Writing for various small businesses and utilizing information in an interesting way to inform customers and create unique “tips” for website and Facebook. Accessing, analyzing, and choosing various articles and information important to small businesses to address in SuperMedia blogEditing material for concise and easy reading that was accessible and entertaining for various audiences, but especially for grabbing the attention of the intended consumer