Reporting to the Communications Director. Responsibilities include collaborating with the communications team and internal partners to create and implement multiple forms of internal and external communications, activities and programs; writing content for all existing digital platforms, email, newsletters, social media, intranet, website, etc., and managing paid campaigns; coordinating social media calendar; creating visuals such as flyers, social media posts, videos, etc.; updating presentations and resource guides; and, assisting with implementation of Group (global headquarters) initiatives.

Reported to the SVP Internal and Corporate Communications. Responsibilities included assistance in developing content and network presentations; creating feedback mechanisms for each webinar; providing copywriting & proofing support for franchisee reports, internal emails, and external product launches; collaborating cross-functionally to gather and analyze data for strategic executive decision-making; and, setting up a press section on Orangetheory website to house press releases.

Select clients: Hyloq, Wild Rainbow African Safaris and OutCoast, LLC. Responsibilities include establishing and adhering to brand guidelines, conducting competitive research, and writing briefs for creative and social teams.Key Results — Content Creation: Managed social content, created content calendars and boosted month-over-month engagement by >15%.Geofencing: Developed and implemented targeted marketing campaigns to enhance location-based customer engagement and drive foot traffic to client businesses.Lead Generation: Acquired 5 new client account leads within 2 months of employment by leveraging direct response strategies.

Reported to Senior Art Director. Responsibilities included core creative ideation and execution; providing cross-functional consult, writing newsletters, landing pages, winback emails, UX/UI and social copy, articles and VSLs.Key Results —Email Marketing: Crafted Orangeory’s “All Out August” automated email journey, converting 14.5K new and winback members shortly after deployment360 Campaigns: Developed messaging behind DriTri’s “Built to Tri,” Strength 50 and Tread 50 launches, and more global events that surpassed pre-pandemic registration levels.Content Writing: Helped write a coffee table book distributed at the 2022 San Diego network convention.

Performance improvement NFP supported by the Executive Office of the FL Governor (thesterlingcouncil.org).Responsibilities included website front end development, mobile app management, implementing 360 campaigns, producing virtual events, copywriting, copy editing, and nurturing client relationships.Key Results —Best Practice Sharing: Created and moderated the cross-industry “Talk Tuesday” initiative, where >200 employees from the entry level to the C-suite could network and discuss business-related issuesEvent Production: Collaborated with leaders in manufacturing, healthcare, local and state government, finance, and business consultation to produce the 2020 conference, “Get Your Ducks in a Row”Social media: Led social calendar and content creation; Board of Directors identified social media presence as an organizational strength compared to prior year's characterization as a weakness (pre-employment).SEO/SEM: Implemented SEO/SEM strategies for better website visibility and relevance; increased CTRs by 60%.

Reported to the Store Manager. Responsibilities included inventory management, wine list development, providing education to guests and store team members, conducting weekly wine and spirits tastings, and monitoring sales data to identify trends, strengths, and areas for improvement.A couple highlights:Sales: Led company-wide white label sales for two consecutive monthsCertification: Became a Level 1 sommelier

• Created and maintained the production calendar and weekly schedule, as well as led weekly production meetings and daily rehearsal calls for cast and creative teams of 20-60 people • Provided real-time lighting, sound, set, and actor and prop placement cues for approximately thirty shows, including: West Side Story, Don Giovanni, and The Producers.

• Purchased, acquired, manufactured, and supervised props necessary for over thirty theatrical productions. Examples include: Les Miserables, Hairspray, and Alfred Hitchcock's The 39 Steps• Notable creations: full-size Dalek from Doctor Who, 9-ft. camel puppet, tea cart, and foam harp

• Managed seminars, meetings, retreats, and community activities for young people, ages 13-23• Developed innovative marketing and public relations strategies, such as the annual MyFest event, and represented the organization to the Tallahassee community and government officials• Appeared before local news stations and the Florida Children's Cabinet, advocating for increased funding for youth-centered community organizations and mental health programs