Bethany Hoover Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

• Manage a Customer Success team accountable for building and overseeing the strategy andexecution of joint business plans through Retail Media, Incentives and Loyalty programs• Oversee strategic plans to retain and grow 20+ regional retailer accounts• Responsible for building and implementing actionable plans to hit revenue targets, throughcontracted services and relevant upsell opportunities• Secure contract renewals via excellent client service and timely negotiations, in effort to ensurelong-term, successful partnerships• Collaborate with Product, Marketing, Sales, Analytics and Finance to ensure our MarTechsolutions are solving our retailer's business challenges in a timely, seamless manner• Manage team talent through consistent coaching, target setting and career development

Cincinnati, Ohio, United States

• Providing strategic direction and prioritization of Kroger Precision Marketing apps and products, based on business needs for the Campaign Management team• Influencing product roadmaps and sprint planning with business-led functionality enhancements and bug fixes• Testing and rollout of new app features and updates to a team of 40 Campaign Managers

Cincinnati, Ohio

• Managed custom targeted marketing campaigns to meet strategic goals for both Kroger & CPG partners.• Executed campaigns in many digital channel types (Onsite, Display, Facebook, Pandora, Pinterest, Email) while adhering to strict deadlines and coordinating the targeting, creative, production and analysis of the campaign with cross-functional teams

Cincinnati, Oh

• Responsible for driving the strategic direction and execution of all targeted 1:1 personalized communication vehicles, growing measurable value and significant revenue flow for Raley’s• Build and nurture a strategic relationship with Raley’s CRM Team, ensuring that customer loyalty is top of mind in all communications• Develop and implement processes and system enhancements for executing loyal customer communications at Raley’s• Coordinate with a global team to manage rewards statement, monthly loyalty emails and themed communications, from strategy to final execution• Analyze program results to improve future program performance and develop new reward initiatives

Cincinnati, Oh

• Managed multiple programs from ideation through execution, prioritizing where appropriate, to ensure a quality product and client experience • Interacted with analysts, designers and client management teams to ensure alignment with Kroger and CPG strategies and expectations• Built and implemented campaign management processes for various complex Kroger initiatives – including data requirements, market research, creative design and production, and analytical needs.

Cincinnati, Oh

• Used data to determine promotion participation strategies and volumes for clients• Maintained communication with Kroger about current rewards program details• Managed program sell-in tracking systems• Contacted clients about outstanding accounts/solved accounts receivable issues for the department• Assisted sales team with client presentations, reporting, etc.

Master Of Business Administration (Mba)

Essam Program

Activities and Societies: MBA International Study Program

Bachelor'S Degree, Business Administration And Management, General