Bethany Hoover Email & Phone Number

Cincinnati, OH, US

• Manage a Customer Success team accountable for building and overseeing the strategy andexecution of joint business plans through Retail Media, Incentives and Loyalty programs
• Oversee strategic plans to retain and grow 20+ regional retailer accounts
• Responsible for building and implementing actionable plans to hit revenue targets, throughcontracted services and relevant upsell opportunities
• Secure contract renewals via excellent client service and timely negotiations, in effort to ensurelong-term, successful partnerships
• Collaborate with Product, Marketing, Sales, Analytics and Finance to ensure our MarTechsolutions are solving our retailer's business challenges in a timely, seamless manner
• Manage team talent through consistent coaching, target setting and career development

Cincinnati, Ohio, United States

• Providing strategic direction and prioritization of Kroger Precision Marketing apps and products, based on business needs for the Campaign Management team
• Influencing product roadmaps and sprint planning with business-led functionality enhancements and bug fixes
• Testing and rollout of new app features and updates to a team of 40 Campaign Managers

Cincinnati, Ohio

• Managed custom targeted marketing campaigns to meet strategic goals for both Kroger & CPG partners.
• Executed campaigns in many digital channel types (Onsite, Display, Facebook, Pandora, Pinterest, Email) while adhering to strict deadlines and coordinating the targeting, creative, production and analysis of the.

Cincinnati, OH

• Responsible for driving the strategic direction and execution of all targeted 1:1 personalized communication vehicles, growing measurable value and significant revenue flow for Raley’s
• Build and nurture a strategic relationship with Raley’s CRM Team, ensuring that customer loyalty is top of mind in all communications
• Develop and implement processes and system enhancements for executing loyal customer communications at Raley’s
• Coordinate with a global team to manage rewards statement, monthly loyalty emails and themed communications, from strategy to final execution
• Analyze program results to improve future program performance and develop new reward initiatives

Cincinnati, OH

• Managed multiple programs from ideation through execution, prioritizing where appropriate, to ensure a quality product and client experience
• Interacted with analysts, designers and client management teams to ensure alignment with Kroger and CPG strategies and expectations
• Built and implemented campaign management processes for various complex Kroger initiatives – including data requirements, market research, creative design and production, and analytical needs.

Cincinnati, OH

• Used data to determine promotion participation strategies and volumes for clients
• Maintained communication with Kroger about current rewards program details
• Managed program sell-in tracking systems
• Contacted clients about outstanding accounts/solved accounts receivable issues for the department
• Assisted sales team with client presentations, reporting, etc.

Master Of Business Administration (Mba)

Essam Program

Activities and Societies: MBA International Study Program

Bachelor'S Degree, Business Administration And Management, General