Beth Cavanaugh Email & Phone Number

Trends AnalysisConsumer InsightsResearch StrategiesBrand Strategy Communications and Content Development Digital and Traditional Marketing Fundraising and Event Strategies Project Management - Planning & Execution

Cincinnati Area, Ky

Partnered with regional and national brands in various consumer and B2B industries to build stronger customer relationships through strategic initiatives and integrated marketing programs across all channels. Drove revenue and profitable growth through effective relationship management with clients and internal teams and external partners.Identified and cultivated new business opportunities.Managed, mentored and nurtured the career development of account executive team.

Oxford, Ohio

Member of the division senior leadership team, responsible for strategic planning and coordination of advancement communications, marketing, events and IT across division departments and with University academic and administrative units including the office of the President.Recruited, mentored and motivated 20 FTEs in print communications, marketing, web and social media, events, and information systems/analytics through strategic planning, goal setting, budgeting, monitoring and reporting.Provided leadership and vision for the integrity and analysis of division data and ERP database to better target university engagement, fundraising and solicitation efforts to more than 200,000 alumni, donors and friends.Increased alumni engagement through social media and email marketing channels with relevant content, strategic planning and innovative campaigns.

Oxford, Ohio

Recruited based on strategic marketing expertise and record of success in branding. Led a dynamic team to execute strategic marketing communications and creative services, as well as advanced the University's national reputation to ensure the highest level of brand cohesion, quality, consistency and creativity.Executed the University's 2017 Fall Media Campaign achieving conversion goal through targeted tactics that drove strong awareness. * Recorded 31M Impressions and 47K Clicks (.15% ctr). Exceeded impressions by 2% and doubled ctr goals compared to higher education industry baseline is 0.07%. * Increased 98K Social Media Engagements. * Achieved 40K total page views and 34K unique page views by targets on the Public Ivy, an average time on page of 2m:10 as compared to general Miami web pages with an average time on page of 1m:28s.Assisted in the restructure of the marketing and brand team from a unit focus to an integrated client focused organization. Established new division goals, strategic process and procedures.

Batesville, Indiana

North American leader in death care industry; manufacture and sale of funeral service products; www.batesville.comOversaw the development of strategic, integrated marketing and merchandising plans, and their tactical execution. Led brand integration across the business and ensured brand/portfolio alignment with internal and external customers. Collaborated with other functions throughout the organization (e.g. Sales, Human Resources) to align Batesville brand and marketing plans, while achieving business results. Reported to VP/Chief Marketing & Information Officer.

Batesville, Indiana

North American leader in death care industry; manufacture and sale of funeral service products; www.batesville.comLed a team of 5 marketing managers and managed relationships with multiple advertising agencies and convention management companies. Developed and executed the annual marketing plan for the portfolio of products including burial, cremation and technology solutions. Report to the CMO & VP of Marketing. * Developed and delivered integrated marketing plan that met established plan and assisted in growing burial share.* Restructured marketing organization from a business unit focus to a customer focused marketing organization, Established new customer segment manager, peer to peer manager & digital marketing manager roles.* Developed strategy and successfully executed 4 national conventions and 74 state shows that resulted in generating stronger brand awareness, increased lead generation and hit annual convention sales goals year after year.

Batesville, Indiana

North American leader in death care industry; manufacture and sale of funeral service products; www.batesville.comDevelop and execute the strategic annual marketing plan for three growth business units: Cremation Options, Technology Solutions, and North Star. Report to the VP of Strategic Business Units. * Introduced a new integrated marketing platform and annual combined marketing plan for the three business units that previously ran independently. New structure leverages sales opportunities, talent and skills across all units.* Managed brand integration of acquisition of the largest privately held premier back office technology provider that solidified Batesville’s position in the death care space as the largest technology provider in the industry.* Spearheaded research initiative, segmentation study and brand audit with Technology Solutions to strengthen value proposition with customers and improve alignment with the master brand.

Recruited to direct the planning and execution of the strategic annual marketing plan.* Revitalized brand strategy for Options by clearly defining brand equities and the most beneficial associations with the Batesville brand. Revitalized brand expression and standards strengthening brand.* Developed and launched the first consumer funeral planning website, Meaningfulfunerals.com, to help families understand the funeral planning process.

Most active weight loss and fitness web site in America with more than 7 million members and 12 million visits. www.sparkpeople.comManaged the online store – SparkPeoplestore.com and spearheaded efforts to become a solid distribution channel for offline product sales. * Doubled product line offerings during first nine months and exceeded first year growth and revenue targets under budget.* Produced and introduced the first ever SparkPeopleFitness DVD, The Spark; Fit, Firm and Fired Up, released nationwide during the book launch.* Executed an offline event strategy of Spark Your Life Convention series with national conventions in San Diego and Cincinnati with more than 500 in attendance at each event.

Director of Marketing (2005 - 2008)Led strategic annual integrated marketing plan and marketing initiatives. Managed a $5M marketing budget for multiple product and business lines.* Exceeded annual growth 3% and doubled yearend transactions.* Coached six strategic marketing and customer relations managers to meet business development goals.Relationship Marketing Manager (1996 – 2005)Led the strategic inception and execution of a $1 million direct marketing program. Directed a cross-functional team for The HoneyBaked Café line of business.* Introduced a creative circulation strategy and execution of an aggressive retail prospecting / customer loyalty program producing a prospect response rate between 4-5% compared to industry average of 1.5%. * Introduced a corporate sales gift catalog and annual circulation strategy resulting in response rates of 15-20%.* Created and executed three annual national media campaigns averaging three-times the return on PR investment per campaign. Efforts resulted in two times the sales projected for the first year.