Beth Cavanaugh Email & Phone Number

Trends AnalysisConsumer InsightsResearch StrategiesBrand Strategy Communications and Content Development Digital and Traditional Marketing Fundraising and Event Strategies Project Management - Planning & Execution

Cincinnati Area, KY

Partnered with regional and national brands in various consumer and B2B industries to build stronger customer relationships through strategic initiatives and integrated marketing programs across all channels. Drove revenue and profitable growth through effective relationship management with clients and internal teams and external partners.Identified and.

Oxford, Ohio

Member of the division senior leadership team, responsible for strategic planning and coordination of advancement communications, marketing, events and IT across division departments and with University academic and administrative units including the office of the President.Recruited, mentored and motivated 20 FTEs in print communications, marketing, web.

Oxford, Ohio

Recruited based on strategic marketing expertise and record of success in branding. Led a dynamic team to execute strategic marketing communications and creative services, as well as advanced the University's national reputation to ensure the highest level of brand cohesion, quality, consistency and creativity.Executed the University's 2017 Fall Media.

Batesville, Indiana

North American leader in death care industry; manufacture and sale of funeral service products; www.batesville.comOversaw the development of strategic, integrated marketing and merchandising plans, and their tactical execution. Led brand integration across the business and ensured brand/portfolio alignment with internal and external customers. Collaborated.

Batesville, Indiana

North American leader in death care industry; manufacture and sale of funeral service products; www.batesville.comLed a team of 5 marketing managers and managed relationships with multiple advertising agencies and convention management companies. Developed and executed the annual marketing plan for the portfolio of products including burial, cremation and.

Batesville, Indiana

North American leader in death care industry; manufacture and sale of funeral service products; www.batesville.comDevelop and execute the strategic annual marketing plan for three growth business units: Cremation Options, Technology Solutions, and North Star. Report to the VP of Strategic Business Units. * Introduced a new integrated marketing platform and.

Recruited to direct the planning and execution of the strategic annual marketing plan.* Revitalized brand strategy for Options by clearly defining brand equities and the most beneficial associations with the Batesville brand. Revitalized brand expression and standards strengthening brand.* Developed and launched the first consumer funeral planning website.

Most active weight loss and fitness web site in America with more than 7 million members and 12 million visits. www.sparkpeople.comManaged the online store – SparkPeoplestore.com and spearheaded efforts to become a solid distribution channel for offline product sales. * Doubled product line offerings during first nine months and exceeded first year growth.

Director of Marketing (2005 - 2008)Led strategic annual integrated marketing plan and marketing initiatives. Managed a $5M marketing budget for multiple product and business lines.* Exceeded annual growth 3% and doubled yearend transactions.* Coached six strategic marketing and customer relations managers to meet business development goals.Relationship.