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Strategic marketing communications professional who thrives on identifying needs and working collaboratively to develop solutions. Extensive experience with various high-profile organizations and brands in the areas of research, insights, strategy, brand and product development, marketing communications planning and project/campaign management. Known as a collaborative leader who is adept at asking the right questions, collectively shaping the vision and building the strategic solutions needed. Passionate and skilled at uncovering the need that defines the objective, and then aligning and leading the team to deliver on that objective most effectively.KEY ACCOMPLISHMENTS:- Led digital and social media plan for Miami University’s 5th year of “MoveInMiami” Day of Giving. Surpassed goal with 7.9M impressions resulting in $1.6M from 4K gifts from Miamians in over 41 states and 4 countries.- Launched a comprehensive multi-channel awareness campaign for the relationship of the University and The Miami Tribe that reached over 1.3M and gained engagement with 8K in social, PR, broadcast and print channels.- Implemented the AC2T System to improve funeral home profitability and cremation families’ satisfaction. Increased frequency, value, products/services and spend. Advanced year-end goal 10% over previous year.- Produced pre-launch and launch campaigns for SparkPeople’s first book, The Spark. Recorded more that 40M unique visitors; reached #1 ranking for hard cover nonfiction weight loss book and made the New York Times best seller list.- Led strategy and rollout of HoneyBaked Ham customer loyalty program based on defined segmentation and RFMX scoring. Grew membership 50K to 650K; increased average customer visits from 2 to 3-4 per year.EXPERTISE:Analytics, Trends & Data to InsightsResearch StrategiesStrategic Plan Development & ExecutionBrand and Product DevelopmentDigital MarketingFundraising and Event StrategiesLEAN expertiseTeam Building/Leadership
Tier1 Performance
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Principal ConsultantTier1 Performance Jul 2022 - Present
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Senior Solutions ConsultantTier1 Performance Solutions Jul 2019 - Jul 2022
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Strategic Marketing Consultant - Part-TimeIndependent Contracter Mar 2019 - Jul 2019Trends AnalysisConsumer InsightsResearch StrategiesBrand Strategy Communications and Content Development Digital and Traditional Marketing Fundraising and Event Strategies Project Management - Planning & Execution -
Strategic Account Director/ConsultantThe Creative Department Sep 2018 - May 2019Cincinnati Area, KyPartnered with regional and national brands in various consumer and B2B industries to build stronger customer relationships through strategic initiatives and integrated marketing programs across all channels. Drove revenue and profitable growth through effective relationship management with clients and internal teams and external partners.Identified and cultivated new business opportunities.Managed, mentored and nurtured the career development of account executive team. -
Assistant Vice President Of University Advancement Communication, Marketing Events & ItMiami University Feb 2018 - Sep 2018Oxford, OhioMember of the division senior leadership team, responsible for strategic planning and coordination of advancement communications, marketing, events and IT across division departments and with University academic and administrative units including the office of the President.Recruited, mentored and motivated 20 FTEs in print communications, marketing, web and social media, events, and information systems/analytics through strategic planning, goal setting, budgeting, monitoring and reporting.Provided leadership and vision for the integrity and analysis of division data and ERP database to better target university engagement, fundraising and solicitation efforts to more than 200,000 alumni, donors and friends.Increased alumni engagement through social media and email marketing channels with relevant content, strategic planning and innovative campaigns. -
Assistant Vice President Marketing & Brand StrategyMiami University May 2017 - Jan 2018Oxford, OhioRecruited based on strategic marketing expertise and record of success in branding. Led a dynamic team to execute strategic marketing communications and creative services, as well as advanced the University's national reputation to ensure the highest level of brand cohesion, quality, consistency and creativity.Executed the University's 2017 Fall Media Campaign achieving conversion goal through targeted tactics that drove strong awareness. * Recorded 31M Impressions and 47K Clicks (.15% ctr). Exceeded impressions by 2% and doubled ctr goals compared to higher education industry baseline is 0.07%. * Increased 98K Social Media Engagements. * Achieved 40K total page views and 34K unique page views by targets on the Public Ivy, an average time on page of 2m:10 as compared to general Miami web pages with an average time on page of 1m:28s.Assisted in the restructure of the marketing and brand team from a unit focus to an integrated client focused organization. Established new division goals, strategic process and procedures.
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Director, Marketing, Merchandising & Brand/Marketing CommunicationsBatesville Feb 2016 - May 2017Batesville, IndianaNorth American leader in death care industry; manufacture and sale of funeral service products; www.batesville.comOversaw the development of strategic, integrated marketing and merchandising plans, and their tactical execution. Led brand integration across the business and ensured brand/portfolio alignment with internal and external customers. Collaborated with other functions throughout the organization (e.g. Sales, Human Resources) to align Batesville brand and marketing plans, while achieving business results. Reported to VP/Chief Marketing & Information Officer. -
Director Of MarketingBatesville Jul 2014 - Feb 2016Batesville, IndianaNorth American leader in death care industry; manufacture and sale of funeral service products; www.batesville.comLed a team of 5 marketing managers and managed relationships with multiple advertising agencies and convention management companies. Developed and executed the annual marketing plan for the portfolio of products including burial, cremation and technology solutions. Report to the CMO & VP of Marketing. * Developed and delivered integrated marketing plan that met established plan and assisted in growing burial share.* Restructured marketing organization from a business unit focus to a customer focused marketing organization, Established new customer segment manager, peer to peer manager & digital marketing manager roles.* Developed strategy and successfully executed 4 national conventions and 74 state shows that resulted in generating stronger brand awareness, increased lead generation and hit annual convention sales goals year after year.
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Director Of Marketing, Strategic Business UnitsBatesville Casket Company Mar 2012 - Jul 2014Batesville, IndianaNorth American leader in death care industry; manufacture and sale of funeral service products; www.batesville.comDevelop and execute the strategic annual marketing plan for three growth business units: Cremation Options, Technology Solutions, and North Star. Report to the VP of Strategic Business Units. * Introduced a new integrated marketing platform and annual combined marketing plan for the three business units that previously ran independently. New structure leverages sales opportunities, talent and skills across all units.* Managed brand integration of acquisition of the largest privately held premier back office technology provider that solidified Batesville’s position in the death care space as the largest technology provider in the industry.* Spearheaded research initiative, segmentation study and brand audit with Technology Solutions to strengthen value proposition with customers and improve alignment with the master brand.
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Director Of Marketing, Options By BatesvilleBatesville Casket Company Aug 2010 - Mar 2012Recruited to direct the planning and execution of the strategic annual marketing plan.* Revitalized brand strategy for Options by clearly defining brand equities and the most beneficial associations with the Batesville brand. Revitalized brand expression and standards strengthening brand.* Developed and launched the first consumer funeral planning website, Meaningfulfunerals.com, to help families understand the funeral planning process.
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Marketing And Business Development DirectorSparkpeople.Com Jun 2008 - Aug 2010Most active weight loss and fitness web site in America with more than 7 million members and 12 million visits. www.sparkpeople.comManaged the online store – SparkPeoplestore.com and spearheaded efforts to become a solid distribution channel for offline product sales. * Doubled product line offerings during first nine months and exceeded first year growth and revenue targets under budget.* Produced and introduced the first ever SparkPeopleFitness DVD, The Spark; Fit, Firm and Fired Up, released nationwide during the book launch.* Executed an offline event strategy of Spark Your Life Convention series with national conventions in San Diego and Cincinnati with more than 500 in attendance at each event. -
Marketing Director / Relationship Marketing ManagerThe Honeybaked Ham Company 1996 - 2008Director of Marketing (2005 - 2008)Led strategic annual integrated marketing plan and marketing initiatives. Managed a $5M marketing budget for multiple product and business lines.* Exceeded annual growth 3% and doubled yearend transactions.* Coached six strategic marketing and customer relations managers to meet business development goals.Relationship Marketing Manager (1996 – 2005)Led the strategic inception and execution of a $1 million direct marketing program. Directed a cross-functional team for The HoneyBaked Café line of business.* Introduced a creative circulation strategy and execution of an aggressive retail prospecting / customer loyalty program producing a prospect response rate between 4-5% compared to industry average of 1.5%. * Introduced a corporate sales gift catalog and annual circulation strategy resulting in response rates of 15-20%.* Created and executed three annual national media campaigns averaging three-times the return on PR investment per campaign. Efforts resulted in two times the sales projected for the first year.
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Marketing Communications ManagerThe Jewish Hospital 1993 - 1996
Beth Cavanaugh Skills
Beth Cavanaugh Education Details
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Political Science
Frequently Asked Questions about Beth Cavanaugh
What company does Beth Cavanaugh work for?
Beth Cavanaugh works for Tier1 Performance
What is Beth Cavanaugh's role at the current company?
Beth Cavanaugh's current role is Principal Consultant at TiER1 Performance Solutions.
What is Beth Cavanaugh's email address?
Beth Cavanaugh's email address is b.****@****nce.com
What is Beth Cavanaugh's direct phone number?
Beth Cavanaugh's direct phone number is +151377*****
What schools did Beth Cavanaugh attend?
Beth Cavanaugh attended Miami University.
What skills is Beth Cavanaugh known for?
Beth Cavanaugh has skills like Marketing, Marketing Communications, Digital Marketing, Marketing Strategy, Direct Marketing, Email Marketing, Strategic Planning, Social Media Marketing, Integrated Marketing, Brand Management, Lead Generation, Marketing Research.
Who are Beth Cavanaugh's colleagues?
Beth Cavanaugh's colleagues are Rachel Pasko, Terry Faber, Andrea Ficarelli, Dr. Beam, Nick Jackman, Nicole Schreiber, Kevin Hill.
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Beth Cavanaugh
Membership & Marketing Manager @ The Bartlett Arboretum And Gardens | Ma American StudiesStamford, Ct4gmail.com, gmail.com, danceon.com, bartlettarboretum.org -
Beth Cavanaugh
Irvine, Ca2microsoft.com, microsoft.com1 (503) 4XXXXXXX
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2comcast.net, cavanaughinsuranceagency.com -
2att.net, creighton.edu1 +140266XXXXX
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