Beth Moore Email & Phone Number

Tampa/St. Petersburg, Florida Area

• Responsible for delivery of all email, push notifications and reward campaign goals for multiple clients including: Wawa Inc., Verizon Small Business Rewards and Ann Taylor Inc.
• Main client contact for all new campaign and ad-hoc requests including target segmentation strategy
• Day-to-day campaign management across multiple internal departments
• Setup email campaigns within internal systems and external Marketing Automation platforms such as Salesforce Marketing Cloud and Alterian
• Collaborate with analytics team on journey mapping strategy, creation and implementation
• Create efficiencies in all Email and SMS marketing workflows and strategies: leveraging internal resources, automation and technology where appropriate

• Assist in the day-to-day management of the Verizon Small Biz Rewards loyalty program - the agency's longest tenured client
• Build and maintain multi-department relationships within Verizon to strengthen trust and respect with client(s)
• Analyze campaign analytics to propose new tactics and strategies to Verizon client for achieving acquisition, churn and engagement goals
• Manage and oversee strategy, development and implementation of several monthly e-mail, direct mail and digital campaigns for over 200,000 program members per month
• Strategize and implement new onsite experiences to enhance member engagement in the Small Biz Rewards loyalty program
• Develop and deliver presentations for client discussions, meetings and quarterly reviews

Tampa/St. Petersburg, Florida Area

• First hire in a startup company managing 6 client marketing portfolios consisting of over 60 properties nationwide in the manufactured housing and RV campground industries
• Effectively project manage the development, design, approval, production and distribution of creative marketing materials for each client by giving accurate direction and goals to creative team
• Responsible for set up and implementation of media campaigns, including final program specifications, managing client approvals, and deadline reinforcement
• Strategize for individualized, tailored marketing plans based on clients’ current market, competitive analysis and target demographic
• Create and write campaign content for print collateral, websites, brochures, promotional flyers, social media, signage, and advertisements, including disclaimers and terms and conditions
• Manage social media campaigns and contests

Tampa/St. Petersburg, Florida Area

• Supported over 200 property managers for a national publicly traded real estate investment trust
• Effectively managed the development, design, approval, production and distribution of creative marketing materials in partnership with the design team
• Managed contracts with third party revenue share program vendors such as Living Social, Amazon Local and Travelzoo driving revenue and occupancy. In the first year, these generated over $300,000 from a previously.
• Managed media campaign buys for print collateral and web-based promotions across national markets
• Contracted and negotiated with outside advertising vendors for partnership opportunities, 360 degree virtual tours, third party listing sites and digital photography
• Communicated and collaborated with various internal departments in regards to troubleshooting issues and other requests specific to campaign execution

Crystal River, FL

• Created and coordinated events, workshops, summer camps, and programs throughout 9 counties in Central Florida
• Operated and processed results of Ground Penetrating Radar (GPR) for historic sites and in partnership with local law enforcement
• Presented information in schools, communities, and state and nation-wide conferences
• Researched, compiled and presented data using Microsoft Office and Power Point
• Wrote, edited copy and created graphics for print and web materials using Photoshop and Adobe Illustrator
• Co-authored state-recognized research reports submitted to the Department of Historical Resources in Tallahassee, Florida

Tampa, FL

• Conducted in depth research for various University of South Florida funded research projects
• Assisted in curriculum preparation for professors’ upcoming lectures

Master'S Degree

Bachelor'S Degree, English