Beth Sherman Email & Phone Number

Raleigh-Durnham, Nc

Contract qualitative and quantitative UX Research

Indianapolis, Indiana, Us

Product line lead, North America ECommerce

New York City, Ny, Us

Plan and conduct all user research for assigned projects in legal domain.

Morrisville, Nc, Us

Qualitative and quantitative UX customer research on Lenovo eCommerce website.

Framingham, Ma, Us

Senior UX Researcher, eCommerce (2014-2016)Usability Project Manager (2011-2014)Usability Analyst (2007-2011)• Employed variety of research methods to gain insight from associates, B2C customers, and non-customers including online surveys, cafeteria and cubicle studies, usability lab tests, in-store intercepts, exit intercepts, store shop-along, home and office visits, and telephone interviews. • As part of eCommerce user experience team, conducted research with Staples’ B2B contract business customers with both in-person and remote moderated usability studies and focus groups. Worked with designers during requirements gathering and design, testing live site and prototypes. • Research touched many facets of Staples business and resulted in modified store design, product design, merchandising and marketing messages to better serve customer understanding and experience to support corporate goals. • Planned, managed, and conducted all aspects of user experience studies.• Tasks included gathering requirements, developing research plans, obtaining vendor quotes, training project resources, planning and scheduling, recruiting, conducting research, analyzing data, reporting and presenting actionable insights to development teams.• Methods included both qualitative and quantitative data gathering using ethnography in homes and offices, online surveys, eye tracking with online and physical environments, usability lab, store lab, in-store intercepts and recruited interviews.• Worked with Staples Brand Group to improve Staples-designed and branded products, packaging, merchandising, and customer interactions to increase sales and customer satisfaction. • When project team was reduced, managed all Retail Usability research, providing customer insights for product design, merchandising, digital signage and kiosks, promotion and value messaging for omni-channel experience, core and “Beyond Office Supplies” products in the retail environment.

Boston, Ma, Us

• Collaborated with team to develop script, schedule, and recruiting screener for internal research project.• Created and administered usability test to evaluate the use of Web 2.0, Rich Internet Application website pages by participants of different age groups. • Used Morae, Tobii Eye-Tracking, Excel, and mouse tracking software to accurately record activity and user reactions during testing sessions.

Waltham, Massachusetts, Us

• Moderated testing sessions for products including live websites, prototypes, and industrial design models, in on-site and remote usability tests and field studies, with participants ages 14 to 96. • Documented user comments and concerns during usability tests, focus groups, field studies, and surveys using Morae, Excel, and Word to identify preferences and usability problems.• Prepared presentations and sample video clips of usability issues and recommended product modifications for clients based on test session data. • Recruited participants and conducted surveys for an internal research project involving senior participants using the web. Worked with team to analyze findings for presentation at the Aging by Design conference at Bentley College, October 2006.

Applications development consulting services• Clients included: Bayer Diagnostics, 440 Financial / Allmerica, Swisslog, Titleist and Foot-Joy Worldwide.• Worked with users, operators, programmers, and technical support personnel to perform analysis, design, programming, testing & documentation of application programs. • Conducted interviews and contextual inquiries to determine user requirements for system modifications. • Created paper and low-fidelity prototypes of application changes to review with users and create interaction design specifications. • Analyzed existing software to document current processes and create modification or conversion design requirements. • Improved processing time by over 90% for one redesigned program stream. • Learned additional programming languages when required to understand existing systems.• Trained users on installed software changes to improve understanding and satisfaction.

Indianapolis, Indiana, Us

EDI Testing• Liaison between company, government and health care providers facilitating HIPAA conversion of EDI claims for a large health insurance company.

Ms, Human Factors In Information Design

Bs, Computer Information Systems