Betsy Wilson Email & Phone Number

- Manage 6 Customer Experience Managers who are responsible for onboarding, product adoption, and renewal- Monitor team metrics including GRR to meet company goals and financial plan- Implement, improve and continuously automate successful strategies for the team to be efficient with their time and provide quick time to value for our customers- Oversee contract negotiation for customer renewals and expansion

Austin, Texas, United States

- Manage 3 Customer Success Managers including ongoing learning & development within product and personal growth- Track and manage team goals including onboarding time and NPS- Mitigate and escalate risk through appropriate channels to reduce churn and ensure customer satisfaction- Partner with Sales, Product, Marketing, and Engineering on cross collaboration efforts and create a streamlined customer experience within the product

Austin, Texas, United States

- Own overall relationships with assigned customers, ensuring high satisfaction and retention.- Manage the customer life cycle, including kickoff, product implementation, product adoption, and renewal. - Understand customer objectives and align our product features to ensure they achieve these goals.- Monitor customer usage data, health indicators, renewal dates, and growth opportunities.- Proactively identify and mitigate risk. Escalate and collaborate cross-functionally to resolve any issues that might arise.

• Drive product adoption and revenue growth via sales trainings and client meetings within fastest growing verticals • Gather and analyze client feedback to steer work with Product and Marketing to craft product launches, GTM strategies, and sales education• Co-hosted and crafted a #TwitterAdTalk webinar (400+ attendees) as a video solutions SME centered around achieving incremental audience reach with Twitter products

Austin, Texas, United States

• Manage top tier gaming user acquisition campaigns with a focus on audience targeting for maximized ROI and continued cross sell opportunities • Automated several workflows including how to efficiently track technical account details as well as creating a process for at risk accounts analyzing tactics to prevent churn• Strategically brought back churned accounts through new tactics delivering additional $50k in daily revenue and continued renewals• Automated several workflows including how to efficiently track technical account details as well as creating a process for at risk accounts analyzing tactics to prevent churn• Work directly with Product, Marketing, and Development to deliver complex client needs, relay direct feedback, and brainstorm on product innovations

Austin, Texas, United States

*TrendKite acquired by Cision Jan 2019

Austin, Texas

• Day-to-day point of contact for 30+ Enterprise accounts driving $3MM in annual revenue, responsible for onboarding, ongoing support, and assisting in renewals• Consistent monthly retention of 90%+ with a recent full quarter of 100% retention• Lead regular strategy sessions to ensure optimal usage of purchased features while also identifying new opportunities for upsell and overall account growth• Understand and align client KPIs directly within the SaaS platform while consulting on the incorporation of new metrics to showcase ROI directly to their C-suite• Work directly with Product, Marketing, and Development to deliver complex client needs, relay direct feedback, and brainstorm on product innovations

Austin, Texas Area

• Retain and grow 90+ partnerships that made up $30MM in annual revenue, enhancing relationships via frequent communication, training, and goal setting• Project manage the implementation of new partners within the suite of Perk apps and ensure client issues are proactively mitigated while seeking new revenue streams• Oversee campaign lifecycles through cross functional work with Sales, Product, and Engineering to attain success and expansion, including a recent $3MM direct renewal

San Francisco Bay Area

• Responsible for 80+ accounts, including a 60% YOY partner growth, securing the top grossing revenue of all mobile customers at $6.5 million• Identified new and existing accounts to add Yahoo Native advertising to, through education, one-on-one training, and constant optimization• Facilitated the rebirth of Yahoo 3rd party display supply – became an expert in the matter, created roadmaps, negotiated contracts, and trained global teams to achieve aggressive company goals of additional revenue and partner growth

• Managed projects with Engineering, Product, and Ops requiring technical updates due to new mobile specifications, resulting in a 52% increase in revenue over 4 months• Selected to lead a cross-functional, custom BrightRoll & Flurry/Yahoo integration, adding an additional $1 million in revenue and increasing mobile supply by 25%

San Francisco Bay Area

• Researched and onboarded new customers (mobile and web) through vetting, testing, and technical integration via VAST tags, SDKs and server to server connections• Partnered with publishers to achieve quarterly and yearly goals with structured account plans focusing on revenue goals and new opportunities • Signed 20 new publishers, the most out of all account managers for the year, including a top 3 mobile publisher, grossing $3.5MM

San Francisco Bay Area

• Third mobile specific hire, quickly ramped up to lead and grow relationships with 30+ mobile publishers while also building extensive team training resources• Trained global teams on mobile client management – ins and outs of industry, testing, and how to increase revenue specifically with mobile opportunities

San Francisco Bay Area

• Account Team lead - overall management of a team of 2 Client Services Representatives.• Accountable for the book of business for all clients supported within Account Team• Point of escalation (internally and externally) for all clients supported within Account Team• Continued growth of product knowledge – cross-training across all product types• Review internal reporting to monitor employee workloads as well as ensure maximum recognition of revenue• Primary point person for all Custom Programs - own Project Management in the overall management of major custom online campaigns- Organize, schedule and run internal custom client meetings – includes creation of agendas &publishing meeting minutes- Run external client calls; including covering technical aspects of custom product- Act as the main point-of-contact to expert writers/speakers for custom programs- Work with freelance and custom designers on the layout & design of multiple customproducts- Responsible for the proof of delivery for all custom programs

• Responsible for execution, maintenance and completion of all online marketing campaigns for global advertisers Cisco and VMware.• Served as main point of client contact for post sale operations - built strong relationships with clients to ensure satisfaction at campaign completion and continued spend• Responsible for collecting deliverables, setting and maintaining deadlines, and ensuring all live campaigns are executed and performing successfully.• Acts as liaison and direct point of contact between all departments, including the Sales Team, Inventory, Finance, ROI Consulting, Editorial and Product Management and Trafficking Specialists.• Daily responsibilities include: order fulfillment, banner inventory scheduling, trafficking, revenue recognition, tracking campaign performance, and monitoring delivery reporting.• Utilized internal systems on a daily basis, including DART for Publishers.

San Francisco Bay Area

- Getting campaigns up and running on time – This includes working directly with the client to collect deliverables in a timely, orderly fashion, working within our company for initial campaign setup and working with the applicable trafficking team to execute - Keeping campaigns on track by ensuring that deadlines are met, campaign elements are delivering on time and on target, and proactively optimizing as necessary; - Developing relationships with both internal and external clients – providing superior customer service and fostering relationships - Manage campaign “paperwork” – Ensure orders are set up appropriately for billing and execution and making updates as dates change so that revenue can be forecasted and recognized accurately- Own and manage quality control best practices throughout the entire process to ensure the campaign meets client expectations by being delivered on time and error free

San Francisco Bay Area

- Coordinate with Campaign Managers to process orders as they are placed through internal contract management system. - Communicate daily with the Campaign Managers, Sales team, ROI Consulting, Product Management, Trafficking and Senior Management with regard to campaign status and execution- Provide order status and performance reports to Sales Reps- Assist Sales Reps with preparing quotes and Insertion Orders- Work closely with Finance to ensure proper revenue recognition on a weekly basis

Generate and review sales proposals for in theatre advertising, lobby entertainment/promotion and concessions. Also, utilize various databases to pull relevant, useful information for proposals and new projects.

Responsible for the design and development of marketing materials for ITN’s thin film products. Assisted in the development of market driven product specifications (performance and cost), market size, and business plans. In addition, designed and developed product and capabilities brochures, web content, and other marketing materials.

Bsba, Marketing, Art

General Education, Business

Degree: Bsba, Marketing