Betsy Brown Email & Phone Number

New York City Metropolitan Area

Greater Philadelphia Area

Advising non-profits and for-profit companies on marketing strategy, program management, remote fundraising and work environments.

Portland, Oregon Area

DC

Led strategic planning, partnerships, product marketing and data science units, developed clients, people, processes and products for syndicated and custom research unit; enabled sales team with revamped customer-oriented product messaging and thought leadership analyticsStructured diverse, dispersed team to execute product evolution program including.

Responsible for Telecom network performance and consumer insights product portfolio, including surveys, mobile-metered measurement app, network performance and digital marketing segments. Launched a permission based mobile meter app curating millions of raw data items, resulting in multi-million dollar licenses, data insights, and consulting projects to.

New York City Metropolitan Area

Executive Lead for sales & client service teams to the largest telecom company in the US, representing telecom consumer & network measurement, and other Nielsen portfolio products. Led account turnaround from non-renewal to a high touch, high value client. Delivered unique analytics insights to C-suite quarterly meeting. Created growth via executive level.

Greater New York City Area

Led product management team of 10 people for Nielsen's multi-billion dollar media measurement portfolio. Responsible for 30+ delivery programs and multiple delivery platforms. Created the roadmap to transition the 30 systems to a single delivery platform after conducting a successful UX (User Experience) study with top US media clients.

Recruited to integrate Claritas product portfolio of over 100 data and SaaS products across 4 Verticals into Nielsen, created a cohesive sales-product-tech group working across business units, team morale improved, defections ceasedLed strategic roadmap, market analysis, client use cases & personas, g-t-m, online and offline data collection, agile.

Mclean, Virginia

Fueled growth for privately funded data consortium startup via new product innovation, industry expansion and analytics to assist Financial Industry clients with share analysis, consumer behaviors, segmentation and marketing; doubled revenue, achieved 90% penetration into top 40 US financial institutions; P&L responsibility. Data and insights were used as.

Arlington, Virginia

Headed Development teams for Software, Data & Segmentation Products, Initiated first EDW: content creation, metadata development, Data Governance, Re-tooled Custom Project Delivery, IT Services & QA. Implemented Pragmatic Marketing Training program for new Product Management team. Created Product Management business evaluation process for 100+ data and.