Betsy Brown

Betsy Brown Email and Phone Number

Executive Marketing Consultant | Customer-focused Product Exec | Advisory Board Member | Ad/MarTech SaaS & Data | Nonprofit Advisor @ Antenna
new york, new york, united states
Betsy Brown's Location
Greater Philadelphia, United States
Betsy Brown's Contact Details

Betsy Brown work email

Betsy Brown personal email

About Betsy Brown

Senior leader who maximizes the potential of people, products and process drawing on a unique blend of SaaS, data analytics and marketing. Consistently achieved performance objectives across three startups, and a large, global corporation. Expanded product portfolio to achieve ten-fold growth rates and client retention rates over 90% in thee startups and a large, global organization. Open, trustful, authentic leader with a player-coach style creating high-performing, engaged, motivated teams. Over my career in product marketing and analytics, I have become an avid storyteller with data, champion of data-driven decisioning and adept at creating high integrity, transparent, diverse and positive work environments. Expert in Telecom, Media & Technology (TMT) and financial services industries, Ad & MarTech product management, roadmap development, b2b data products, SaaS, SDLC, customer research, agile methods, GTM, portfolio expansion, digital readiness, business strategy, c-level analytics, segmentation, primary research, team building and culture integration. Passionate about causes outside of work, honed coaching skills at Vienna Youth Lacrosse and HS Women’s Lacrosse, brought presentation abilities to role as a GRACE Art docent in Fairfax County elementary schools and as a Lyme Education Ambassador for GLA, among many other volunteer experiences.

Betsy Brown's Current Company Details
Antenna

Antenna

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Executive Marketing Consultant | Customer-focused Product Exec | Advisory Board Member | Ad/MarTech SaaS & Data | Nonprofit Advisor
new york, new york, united states
Website:
antenna.live
Employees:
10
Betsy Brown Work Experience Details
  • Antenna
    Vice President, Product
    Antenna Apr 2022 - Present
    New York City Metropolitan Area
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  • Element Strategy, Llc
    Business Strategy Consultant
    Element Strategy, Llc 2019 - Present
    Greater Philadelphia Area
    Advising non-profits and for-profit companies on marketing strategy, program management, remote fundraising and work environments.
  • Alta Social
    Board Member
    Alta Social Mar 2019 - Present
    Portland, Oregon Area
  • Harrisx | A Stagwell Group Company
    Executive Vice President
    Harrisx | A Stagwell Group Company 2017 - 2019
    Dc
    Led strategic planning, partnerships, product marketing and data science units, developed clients, people, processes and products for syndicated and custom research unit; enabled sales team with revamped customer-oriented product messaging and thought leadership analyticsStructured diverse, dispersed team to execute product evolution program including transition to mobile data collection platform, development of Telco bill-scrape data, feed data for AdTech and MarTech platforms, and launched Data Science team. Launched Ad Claims product, data lake development, developed digital segments and created roadmap for new mobile app on-device meter using agile method
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  • Nielsen
    Senior Vice President, Product Leadership
    Nielsen 2015 - 2017
    Responsible for Telecom network performance and consumer insights product portfolio, including surveys, mobile-metered measurement app, network performance and digital marketing segments. Launched a permission based mobile meter app curating millions of raw data items, resulting in multi-million dollar licenses, data insights, and consulting projects to wireless network clients.Served as Transition Executive for the consumer insights assets sale to the Stagwell group, successfully delivered all client contracts, in-tact teams, products and processes during the transition phase.
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  • Nielsen
    Svp, Client Business Partner
    Nielsen 2012 - 2015
    New York City Metropolitan Area
    Executive Lead for sales & client service teams to the largest telecom company in the US, representing telecom consumer & network measurement, and other Nielsen portfolio products. Led account turnaround from non-renewal to a high touch, high value client. Delivered unique analytics insights to C-suite quarterly meeting. Created growth via executive level consulting and analytics including quarterly consumer insights readouts to C-suite, Regional VPs/ marketing staff, network engineering, and multiple corporate marketing groups. Delivered multi-year contracts responsible for over 30% of all division revenue.
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  • Nielsen
    Svp Media Product Leadership
    Nielsen 2010 - 2012
    Greater New York City Area
    Led product management team of 10 people for Nielsen's multi-billion dollar media measurement portfolio. Responsible for 30+ delivery programs and multiple delivery platforms. Created the roadmap to transition the 30 systems to a single delivery platform after conducting a successful UX (User Experience) study with top US media clients.
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  • Nielsen
    Svp, Product Claritas Division
    Nielsen 2008 - 2010
    Recruited to integrate Claritas product portfolio of over 100 data and SaaS products across 4 Verticals into Nielsen, created a cohesive sales-product-tech group working across business units, team morale improved, defections ceasedLed strategic roadmap, market analysis, client use cases & personas, g-t-m, online and offline data collection, agile methodology Delivered strategic product plan to sunset aging systems, roadmap for innovation, and KPIs resulting in efficiency growth while delivering on time across 100 products on four industry verticals
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  • Ixi Services, A Division Of Equifax
    Executive Vice President, Financial Services Clients
    Ixi Services, A Division Of Equifax 2004 - 2007
    Mclean, Virginia
    Fueled growth for privately funded data consortium startup via new product innovation, industry expansion and analytics to assist Financial Industry clients with share analysis, consumer behaviors, segmentation and marketing; doubled revenue, achieved 90% penetration into top 40 US financial institutions; P&L responsibility. Data and insights were used as key performance indicators (KPIs) in marketing, executive and board level meetings. Oversaw 90% of the company revenue; quarterly board presentations, achieved board goal of sale to Equifax.
  • Claritas
    Senior Vice President
    Claritas 1995 - 2004
    Arlington, Virginia
    Headed Development teams for Software, Data & Segmentation Products, Initiated first EDW: content creation, metadata development, Data Governance, Re-tooled Custom Project Delivery, IT Services & QA. Implemented Pragmatic Marketing Training program for new Product Management team. Created Product Management business evaluation process for 100+ data and software products, including partner negotiations Led post-merger EDW/data mart transition ; reduced cycle time by over 30%, reduced errors by over 50%, improved team morale exponentially Started in client service and sales focused on financial services firms, where I envisioned the first desktop marketing analytics program integrating geo-demography, mapping, customer data, segmentation and marketing datasets; this product became the highest revenue producing and longest running software product at the company. Claritas grew tenfold, from a start up during my tenure, and was ultimately sold to Nielsen.
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Betsy Brown Skills

Marketing Strategy Product Strategy Customer Insight Strategy Strategic Partnerships Sales Management Product Management Product Development Segmentation Competitive Analysis Analytics Go To Market Strategy Program Management Change Management Operations Management Customer Experience Crm Customer Relations Marketing Research

Betsy Brown Education Details

Frequently Asked Questions about Betsy Brown

What company does Betsy Brown work for?

Betsy Brown works for Antenna

What is Betsy Brown's role at the current company?

Betsy Brown's current role is Executive Marketing Consultant | Customer-focused Product Exec | Advisory Board Member | Ad/MarTech SaaS & Data | Nonprofit Advisor.

What is Betsy Brown's email address?

Betsy Brown's email address is em****@****aol.com

What schools did Betsy Brown attend?

Betsy Brown attended University Of Delaware.

What skills is Betsy Brown known for?

Betsy Brown has skills like Marketing Strategy, Product Strategy, Customer Insight, Strategy, Strategic Partnerships, Sales Management, Product Management, Product Development, Segmentation, Competitive Analysis, Analytics, Go To Market Strategy.

Who are Betsy Brown's colleagues?

Betsy Brown's colleagues are Eric Mbula, Lauren Mongiardo, Brendan Brady, Michael Ferraro, Miles Butler, Katherine Matthews, Muskaan Garg.

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