Betsy Stone Email & Phone Number

San Diego, Ca, Us

SocialMedia.org is a community for social media leaders from a wide array of brands. As a board chair, I'm responsible for leading U.S. Bank's membership in the community.

-Provide guidance to business lines for social media campaigns, managing spending, optimizing performance and campaign measurement-Partner with agency and internal teams to establish measurable campaign goals. Create and report on trackable KPIs.-Manage relationships with social platform partners including LinkedIn, Meta, Pinterest and Snapchat-Provided Paid Social support for Business Banking Payment Solutions Agile Studio and launched first multi platform social campaign promoting… Show more -Provide guidance to business lines for social media campaigns, managing spending, optimizing performance and campaign measurement-Partner with agency and internal teams to establish measurable campaign goals. Create and report on trackable KPIs.-Manage relationships with social platform partners including LinkedIn, Meta, Pinterest and Snapchat-Provided Paid Social support for Business Banking Payment Solutions Agile Studio and launched first multi platform social campaign promoting Payments Products-Lead execution of LinkedIn Lead Gen Campaigns for Corporate Segment including first campaign to run in the corporate banking space-Provide trainings and resources to business lines as part of the Social COE Show less

San Diego Metropolitan Area

· Develop holistic marketing strategies for business banking product lines, delivering customer-centric, multi-channel programs to maximize product acquisition and customer engagement· Generate creative and media briefs to inform and guide vendors and agencies with advertising campaigns· Perform market research and competitive analysis to provide insights for strategic marketing plans

San Diego, California, United States

San Diego, Ca

Greater San Diego Area