Betty Wright Email & Phone Number

Florida, United States

Successfully launched a new dual mechanism SGLT inhibitor, INPEFA, to Cardiologist and Interventional Cardiologist in the South Florida Market • Top 3% sales attainment in the first-year post launch 2023 • Top 10% sales attainment YTD July 2024 • Created and executed a strategic plan based on skilled analysis of the current SGLT inhibitor market and current opportunities. • Leveraged resources on specific targeted accounts that ensured early adoption of my product. • Built success through strong collaboration with my internal colleagues and with my customers (physicians, nurses, and their staff) • Ensured my customers understood the complexities of patient access and the programs available to help the patients attain Inpefa. • Developed office champions that would help Identify appropriate patients for Inpefa and take the action on ensuring the patients would get Insurance coverage. • Continuously made myself present in key accounts to help customers manage problems early on • Helped my customers identify patients that would benefit from my drug using a consultative approach. • Identified and developed two Inpefa Champions that submitted formulary request forms asking to review Inpefa for formulary adoption at their hospitals. • 1 of 6 representatives chosen in the country to represent Lexicon at the 2024 ACC conference in Atlanta, GA • Chosen to be part of the company's marketing advisory Board "Inpefa Icons" that helped provide feedback from the sales team and customers

Michigan, United States

Successful in leading the capital raise of $1M for the Launch and Development of medical devices in the Interventional Cardiology Space. Initiated and organized meetings with investors (Interventional Cardiologists, Angels, VC's) and "pitched" the “Investment opportunity.” Analyzed and conducted market research for the preparation of the Due Diligence process and for the Pitch Deck Collaborated with the Founder, CEO, Medical Advisory team, Chief Engineer, and Board members to achieve capital raise goals. Succeeded in adjusting the pitch deck according to investor feedback which in turn helped raise more capital. Conducted prototype market research. Created a "go to market" launch sales plan/strategy for a medical device. Manage all Investor relations and documentation and responsible for other "early stage" startup activities. Educate physicians on a new guide extension, angioplasty balloon, drug eluding balloon and a lesion measurement device for Interventional Cardiologists

Michigan, United States

Miami/Fort Lauderdale Area

Was recruited to develop an under-performing territory from the ground up and made a quick positive impact in the first year. Consistently grew the business year after year making the territory # 5 in the Nation and in the running for Presidents club. The territory consisted of all the hospitals in Miami Dade County and the Memorial System of Hospitals in Broward County.• Built relationships with key physician champions, nurses and pharmacists to help drive formulary approval and expand the use of my drugs• Conducted in-services in the CVICU, ED, OR and CATH LABS that served to educate nurses and physicians on the drugs • Customer include: CT Surgeons, CV Surgeons, Interventional Cardiologist, Neuro- Interventionalist, Neurologist, clinical pharmacist, pharmacy directors, nurse educators, stroke teams, Department Heads, Cath lab teams, Intensivists, ER Directors, Vascular Surgeons, Anesthesiologists• Disease state focus: PCI, high risk PCI, ACS, STEMI, NSTEMI, Ischemic stroke, hemorrhagic stroke, Hypertensive emergencies, peri-procedural blood pressure management, carotid endarterectomy, aortic dissection and aortic aneurism, CABG, heart transplant, aortic valve replacement, minimally invasive heart surgery, open heart surgery, thrombotic complications, blood pressure management

South Florida (Miami Dade County, Broward County, Palm Beach County)

ACHIEVEMENTS2016 Leading the Florida region in growth for our unique PCSK9 inhibitor Praluent. Responsible for launching Praluent, the First and only FDA approved PCSK9 Inhibitor. Biologic injection, a human monoclonal antibody 2014 BEST YTD Performance for Multaq sales in the Florida district 2012 "National Sales Champion Award" for sales success with Multaq!2011 "National Sales Champion Award" top 5% in Nation for sales of Multaq2010 "National Sales Champion Award" top 5% in Nation for Hospital sales of Lovenox and Plavix2009 "Above Expectations" year end performance review, also featured in the "Driving Force" national company magazine article "Change that drives Outstanding Performance".2008 "Regional Achievement Award" for sales of Actonel2008 "Leadership Award of distinction"2007 "Above Expectations" year end performance review2006 "National Sales Champion Award" top 5% in the Nation for sales of Actonel2005 "Regional Achievement Award" for sales of ActonelAUVIQ, an epinephrine auto injector deviceMultaq a novel anti-arrhythmic electrophysiology drugBiologic Injectable sales/LovenoxInstitutional Hospital Sales ExperienceEP lab and CATH lab experienceSpecialty sales experienceBone specialist/osteoporosisKey targets include: Interventional Cardiologist, Cardiologist, P and T board members, pharmacy directors, Oncologists, Critical Care, Pulmonologist, Ortho/Trauma/Cardiac/General surgeons, Rheumatologist, Endocrinologist, Infectious Disease, Psychiatrist, Nurses, PA's, Interventional Radiologists, Internal medicine,

South Florida

-Achieved the Pinnacle Award in 2002. Ranked top 5% of sales performers in the United States for sales of Plavix (anti-platelet) and Pravachol (statin). Cardiology focus-Successfully led the Miami District to #1 in the nation with Tequin (antibiotic) market share.-Successfully planned and executed a new product launch (Tequin) and achieved formulary acceptance at Pan-American Hospital. Infectious disease focus-Successfully launched Plavix's new Acute Coronary Syndrome indication to hospitals, specialists and primary care physicians.-Implemented focused business strategies using educational programs such as in-hospital grand rounds.

South Florida

-Achieved top sales ranking for Zyprexa new prescriptions in the Florida region.-Solely managed Eli Lilly's neuroscience specialty sales division in the South Florida area. -Successfully promoted and sold Prozac and Zyprexa to key psychiatrists and neurologists

-Represented Ortho-McNeil's anti-infective and CNS sales division in the South Miami and Florida Keys territories.-Successful in selling Levaquin to both IM's and infectious disease specialist.

Bachelor Of Science

Managing And Motivating Talent Certificate

Education record