Beverly Nelson Email & Phone Number

Waukesha, Wisconsin

• Ensure brand consistency across all facets of organization.• Develop and execute marketing plans to build awareness and generate new and repeat clients.• Plan, implement, and manage web content, print collateral and ads, direct mailings, newsletters, press releases, email campaigns, social media campaigns, corporate communications, and event planning.• Establish and maintain solid relationships with community partners and vendors.• Cultivate relationships with referring veterinarians to build trust and satisfaction as well as increase client referrals.• Develop and manage marketing budget to ensure efficient use of resources.

Milwaukee

• Develop comprehensive communications strategies and activities to enhance public perception, increase participation in programming, and encourage donors to contribute to the organization.• Ensured brand consistency across company and its subsidiaries.• Conceived and implemented overarching marketing and communications strategy to increase public/donor perception, participation, and contributions through all marketing channels. • Developed all materials, including writing copy, interviewing, designing/selecting graphics, maintaining production schedules, overseeing distribution, and managing outside vendors to ensure high-quality, on-time results.• Established online and social media presence in niche market and increased key audiences by 30% over first year.• Oversaw multiple websites, managing content, quality control, functionality, statistics, and redesigns.• Reduced marketing costs by 17% through vendor negotiations and setting and enforcing database entry and management standards.

• Ensured consistent achievement of company mission and financial objectives by formulating marketing and sales plans and budgets for a $500,000 non-profit company. • Led, coached, and developed office staff and contract instructors. • Planned, implemented, and managed over 150 educational and professional events yearly.• Increased customer retention, improved product selection and pricing structure, and enhanced ease of enrollment by refining all aspects of internal and external communications.• Developed and implemented corporate marketing and communications plans including: brand management, corporate positioning, content development, project management, sales collateral, and event management. Planned and administered quality-driven bank-specific training programs. • Designed and produced effective marketing materials and advertising campaigns; wrote content for print, digital, online, and social campaigns; coordinated media cost, placement, timelines, and scheduling; developed website initiatives and controlled content management.• Acted as liaison with board of directors, subject matter experts, freelance writers/designers, strategic business partners, information technology, and external vendors.

• Key player in the successful start-up of the company and the start-up of clients’ companies.• Initiated and maintained corporate branding standards and comprehensive positioning messages.• Created and produced effective corporate and client marketing communications, including presentations, proposals, newsletters, advertising, prospectus and financial materials, public relations, and website messaging.• Developed multiple online and in-person product training programs and a product and sales training for mutual fund, hedge fund, and insurance company customers.

Promoted company’s mutual funds on a variety of platforms. Oversaw the design of promotionalmaterials, fund profiles, newsletters, brochures, prospecting materials, sales ideas, and seminarpresentation. Acted as liaison between compliance department, fund managers, creativedepartment, and upper management.• Researched, wrote, edited and coordinated the production of financial professional marketing tosupport fund campaigns, launch new products, and diversify and broaden advisor relationships.• Performed on‐going strategic analysis of funds, assessed strengths and weaknesses, and tied fund messaging to marketplace opportunities.

Designed, produced, and distributed promotional materials such as flyers, brochures, newsletters,catalogs, and promotional materials and posters for all product lines. Analyzed sales records,researched industry and consumer trends, maintained inventory, and supervised production ofproprietary products.