Brian Fitzpatrick Email & Phone Number

Los Angeles, California, United States

Greater Los Angeles Area

Providing Brand Strategy Consulting services for ageny clients in tech & creative industries.

Richmond, Virginia Area

• Define, curate, and manage the Capital One portfolio of brands – defining clear architecture and naming strategies and developing the organizational tools necessary to activate the architecture standards across the enterprise• Position, differentiate, and evolve the Capital One brand by partnering with cross-functional business leads to deliver a cohesive and powerful brand experience across every customer touch point • Influence senior leadership across technology, product, and business development units to ensure consistent go-to-market branded experience and aligned Capital One brand strategies for all current and upcoming product offerings

Greater Los Angeles Area

􏰀- Provide clients a broad range of strategic services to develop and manage a brand’s verbal, visual & digital expression

Los Angeles, Ca

• Strategic account lead for multiple Fortune 500 clients (B2B/B2C), concurrently heading multiple client-facing teams (brand/creative strategists, graphic designers, software/web developers), presenting final recommendations/deliverables • Manage multimillion-dollar budgets on behalf of clients by leveraging consumer trend insights, deploying industry best practices, and conducting/interpreting market research to yield actionable insights, develop personas, and generate innovative global/regional marketing campaigns and research-guided product development• Market Research: Qualitative and Quantitative Market Research design, implementation, interpretation, and client recommendations: Focus Groups, A/B Testing, surveys/questionnaires, executive interviews, customer interviews

Greater Los Angeles Area

• Strategic account lead for PayPal, agency’s largest account, facilitating frequent onsite client workshops and strategy sessions• Strategy, development, and management of global brand asset repositories housing all brand tools, guidelines, and visuals• Development and implementation of brand migration strategy for eBay acquired brands, in collaboration with M&A team• Manage team of strategists and designers for client projects, leading strategy sessions to ideate, brainstorm, articulate, and architect solutions for internal/external stakeholders to drive multi-channel brand marketing and co-branding initiatives

Los Angeles, Ca

• Product brand architecture naming tool development for all global PayPal product/services, resulting in consolidated and streamlined product portfolio (reduction from 120 to 30 total products/services marketed globally)Responsible for development, implementation, & ongoing management of clients’ visual and verbal brand guidelines

- Evaluated investment risk along a number of dimensions of various U.S. Real Estate markets- Performed financial analysis to determine long term prospects of various potential Real Estate investments

• Develop personal brand of 250 Southern California agents in alignment with overall corporate brand strategy

-Generated and edited web content for educational online platforms for Discovery Channel, PBS, and C-Span

Bachelor'S Degree, Psychology

Activities and Societies: Toastmasters International, Alpha Tau Omega

Master Of Business Administration (Mba)