Leading design and management projects for clients such as Razorpay, PineLabs, WifiDabba.

Design Mentor at ADPList, where I provide guidance and support to aspiring designers, helping them navigate their career paths and develop essential skills.

*Directed the design and implementation of Cymmetri's solution suite, fostering collaboration across cross-functional teams (Research, Design, Development, Testing) to achieve a 76% improvement in user efficiency and a 30% increase in development speed through the establishment of an expandable design system that optimized consistency.*Led Summer's design of the entire web and mobile products (2000+ screens), driving a 50% revenue increase and acquiring over 1,000 new clients in the competitive restaurant tech sector.*Led the design and implementation of a comprehensive design system for a large B2C company, resulting in a 40% increase in developer efficiency and a 20% reduction in design handoff time.*Creative Director for the rebranding of Nestmakers, a luxury real estate leader in Hyderabad. This initiative is currently underway.*Spearheaded the rebranding of Cymmetri, to elevate their brand strategy, visual identity, and market positioning. This resulted in a 25% growth in brand recognition and a Net Promoter Score (NPS) of 60, signifying strong customer loyalty and advocacy.*Contributed to the strategic rebranding of Summer, transforming into a modern and user-friendly restaurant solution. This resulted in a significant 150% increase in brand presence.

*Led cross-functional teams in the design and development of innovative product features for Godrej Storyteller, a interactive property viewing solution, driving a 35% increase in user interaction. *Boosted client satisfaction for Builders Lead by 40% through a strategic product refinement initiative. This involved leveraging user research and industry best practices to optimize the product strategy.*Oversaw the creation and launch of Glut's (Defunct startup)comprehensive product, encompassing over 1,000 screens and 500 UI components with a focus on intuitive UX and visual design.*Drove a 62% increase in new signups for WhiteCoats over a 3-month period through strategic online marketing initiatives.

*Played a key role in the visual design of Foyr Neo. Crafted engaging and user-friendly interfaces for this interior design tool with an active global user base of 1.5L.*UX and Visual Design for WhiteCoats. Drove a user-centric approach in contributing to the product's development and enhancement, resulting in a user base of 5L+.*Integral team member involved in the social media marketing for Karachi Bakery, increasing their reach by 42% over a 4 month period.*Worked on multiple marketing campaigns for different clients across industries like Technology, Real Estate, FMCG etc.* Converted to full-time after an Internship.