Senior Director, Data Strategy And Management
CurrentDrafted and successfully implemented integrations between WETA’s offline and online CRM, on-demand video streaming platform, and inbound call-center operations. Led taskforce to transition WETA from Blackbaud’s Luminate SAS to Engaging Networks CRM. Created industry leading analytics tying both offline and online donor information with streaming video usage resulting in an increase of monthly supporter retention by 15% Managed WETA’s response for the EU’s GDPR and executed new data storage and cybersecurity needs to remain compliant. Instituted usage of MS SQL Server, MS Power BI and MS Power Pivot for data analytical needs. Consulted with WETA executive team towards building a culture of data standardization.