Bob Hoffman Email and Phone Number

Product Road Map LeadCoached and onboarded 12 diverse program level teams in the creation of living (Rally Integration) strategic product roadmaps (Aha!) based on an agile framework. Refinement of business ways of working.Salesforce - Technical PMO Lead / Data StrategistEngaged regional/country teams in global release planning including intake, prioritization, and refinement (Aha!). Strategyo Led the creation of qualitative and quantitative business case that aligned organizational objectives with “best fit” solution recommendations.o Designed a Relationship Management framework for discovery including Salesforce data usage patterns, questionnaire, tracker, and workshop templates.o Led a process design cross-functional team in Integration and Business testing processes (Octane) to improve team alignment and testing quality. Engagement Lead / Solution Ownero Led a large Enterprise data lake engineering team and delivered the new foundational capabilities (e.g., Databrick Notebooks, APIs, Jira). o Led a Cloud engineering team and delivered a key business application POC to the AWS Cloud migration including sprint (Jira) planning, ceremonies, communication, and next phase business case.o Led a Salesforce bi-directional data synchronization (Jira) rollout with a global enterprise data platform.o Led Mobile engineering and design teams and delivered feature sprints (Jira) that included cloud, AI data, and eCommerce integrations. o Led a Salesforce agile delivery team in the delivery (Jira) of a key provider application including cross-system data integrations.

Responsible for onboarding customers and driving Software as a Service (SaaS) Customer Success usage and business value for customers and third-party partners by delivering consumer facing and back-office (B2B2C) digital solutions. I led the Customer Success and Support organizations in developing and maintaining relationships with customer stakeholders to understand, streamline, and transform processes based on product usability and rollouts. I was also responsible for managing additional business functions including monthly billing and reconciliation, revenue planning, operational support, and contributed to product development and marketing. The FinLocker platform is a B2B2C digital solution comprised of “customer for life” consumer personal finance manager (PFM) “white labeled” mobile and web browser applications used by people to achieve the dream of home ownership and financial wellbeing including the sharing of electronic loan information with their lender. • Successfully expedited and on-boarded 110+ companies onto the platform delivering early business value and revenue while building repeatable practices and knowledge. • Implemented continuous improvements to FinLocker processes, people, and technology to scale and efficiently manage volume growth while delivering a seamless customer experience. Created the onboarding, activation, and marketing methodology based on customer feedback. • Oversaw Billing and Reconciliation including execution of customer contracts, and revenue planning.• Oversaw Operational Support for customers and consumers - Created the support organization, help desk, and managed notifications. • Contributed to Product Development - Customer point of contact for product needs, established customer intake process and definition. • Created the Customer Success organization, onboarding, and engagement practices. Grew team member strengths and capabilities based on servant leadership.

Led account level technology customer engagements for State Farm, Express Scripts, U.S. Bank, Garmin, DST Systems, MasterCard, Kroger, and American Century. As a trusted advocate, I collaborated with customers to deliver solutions using Pivotal products and services. As part of the customer transformations, I established and delivered business goals through agile principles, drove organizational and technical enablement, and provided ongoing customer support. The engagements ranged from enterprise level transformations to targeted business solutions. The open source products included: Pivotal Cloud Foundry PaaS/Spring Cloud Native, GemFire (real-time analysis in-memory data grid), Greenplum (multiple parallel processing data warehouse (MPP)), HAWQ (Hadoop SQL advanced analytics), RabbitMQ (message processing) and tcServer (Java application server).• Led an initiative with new cloud technologies and approaches that delivered new applications in minutes versus months through the enterprise transformation starting with the cloud platform buildout and the scaled delivery of digital web and mobile applications. Partnered with the Pivotal Labs team to plan, deliver and enhance the new Rx mobile customer enrollment applications for production launch and Dev Ops integration.• Led a Data Science and Advanced Analytics engagement that delivered customer identification models (know your customer - KYC) across disparate datasets resulting in significant business value and cost savings.• Led a real-time analysis large scale migration that integrated web and mobile real-time data across multiple data centers that enabled real-time data (Internet of Things (IoT)) to over 70 million customer smart hardware devices.• Daily application delivery planning with remote team leads of Pivotal GemFire, Greenplum, RabbitMQ, tcServer, Cloud Foundry, and HAWQ.• Led a Women in IT event that introduced young women to IT careers. 120+ participants, companies/universities represented.

Led multiple engagements ranging from enterprise level transformations through targeted business solutions needs. • Initiated a data analytics (Greenplum) solutions assurance engagement that optimized the deployment and support practices for the data ingestion/streaming and data science management of new large data sets. The engagement resulted new capabilities to identify customer usage pattern understandings for focused product marketing and advanced analytics of financial data lake information that delivered enhanced customer sentiment and support analysis.• Led a customer real-time data engagement that delivered a large scale upgrade roll-out across three data centers that resulted in the on-boarding of new digital developer software products and improved the real-time performance and stability of web and mobile applications.

Collaborated and led multiple Pivotal Monsanto agriculture strategy engagements, CRM salesforce (SFDC) platform release management integration, Integrated Farming advanced analytics strategy and cloud enablement, technical delivery of complex data science (Hadoop), and multiple cloud proof of concept (POC) initiatives. • Led salesforce platform and application enablement by leading the integrations of four major initiatives onto the enterprise CRM platform. The strategic initiatives included the deployment of a new dealer hosted management platform, customer telephony integration that linked operations and product, and sales and marketing initiatives. Delivered current state assessment and road map (including SAP, Data Warehouse, and Mobile integration), participated and led the product life cycle integration, program management, implementation and environment management, change management, prioritization, and issue resolution.• Led multiple project engagements including the delivery of a field research project and infrastructure enablement of the application on the Amazon (AWS) cloud platform, research and development data analytics, and real-time data harvest internet of things (IoT) that received and delivered data to smart device hardware solutions. Created the program management processes, supported product lifecycle integration, governance review, scoping, and metrics reporting. • Led a cross-functional team of Monsanto and Pivotal team members in a strategic project effort to significantly increase farmer yields via cloud big data integration with farming equipment. Using an agile framework, enabled leading technologies such as big data (Hadoop), cloud solutions, and equipment sensor integration. Created collaborative partnerships with key IT stakeholders, infrastructure, and security. Delivered key future state business requirements, logical and physical solution architecture, Cloud Foundry POC and initiated the scalable project delivery execution.

Managed staff of 38 with an $8.2 million expense budget. Responsible for technical delivery of product and operations, supervising/coaching multiple teams, goal setting, and performance appraisals. Provided strategic leadership to a wide range of applications and methodologies, setting the vision for an environment of ingenuity. Developed and supported customer operations of multiple emerging digital technology development teams/applications, including web/mobile applications, across multiple international locations. Managed agile development teams located in five regions. • Delivered the first innovation MC labs global initiative that included a set of digital mobile/web merchant/consumer offers applications. Scoped the solution, established the agile team, collaborated with global product leadership and consumer focus groups, and managed risks for early market trials in Toronto, Canada and Uppsala, Sweden (6,000+ downloads). • Delivered the initial innovative MC on-soil biometric services (fingerprint identification) within India that enabled new consumer payment transactions based on real-time data. • Delivered strategic hosted (SaaS) developer software products that put management of key card controls and value-added services in the consumer’s hands. Resulted in multilingual deployments in the U.S., Canada, Mexico, and Australia.• Drove digital eCommerce ideation and delivered the initial strategic digital eWallet Mobile/API solution. • Delivered the support model of the Enterprise Customer portal solution that comprised 200+ web-based applications.• Developed the strategic EFT architecture platform solution and migration.• Led delivery for multiple consumer digital web-based applications and shared real-time integrated services.• Led overall cross-functional Core Technologies development organization in merger and acquisition (M&A) activities

• Streamlined global processes, optimized system quality, and reduced costs through the expansion the core Settlement platform, team, and operations by successfully migrating the European Settlement platform (Europay) onto the platform.• Converted operational costs into a service-self customer revenue by delivering a suite of digital customer self-service eService and Dispute Resolution applications for data warehouse transaction research, reporting, and customer parameter maintenance.

Delivered the new global solution build-out and migration of the core Settlement platform, including daily operations settlement and treasury back office systems and currency trading. Enabled settlement cycles specific to global markets for like currencies and central banks while processing all bank-to-bank payments across global time zones/cycles. Represented first completed leg of the core systems enhancement strategy.

• Delivered the global solution build-out and migration of the core Settlement platform, including daily operations settlement and treasury back office systems and currency trading. • Designed and delivered object-oriented corporate card server platform establishing MC’s purchase card market. Delivered the build-out of authorization Account Management System (AMS) platform, including the legacy migration strategy.

Developed software solutions across multiple industries: Caterpillar, Sears, Edward Jones, and Daughters of Charity. Served in a number of positions for Andersen Consulting (Accenture) developing applications and processes for multiple client industry segments. • Created the architecture solutions and led the development of an enterprise rules based cost of sales set of applications. The applications resulted in new object based calculations of parts and equipment that provided real-time costing information while stream-lining the existing process and the manual management of the business rules. • Developed the historical pricing application that enabled field brokers with just in time stock prices and comparisons.