Bianca Mistretta Email & Phone Number

Wappingers Falls, New York

- Develop educational and aspirational content for HVLG’s five brands, positioning the company as a one-stop shop for interior designers and design enthusiasts.- Serve as the point person for all marketing projects to ensure expectations and deadlines are being met.- Merchandise new product launches, designer/tastemaker collaborations, and various marketing campaigns across our B2B, DTC, and international websites.- Collaborate and analyze campaign performance for 200+ influencers, content creators, and interior designers.- Strategize the use of influencer content across all marketing channels, including: social, email, website, and SMS.- Develop a strategic editorial calendar and manage the creation and dissemination of B2B, DTC, and international emails.

Wappingers Falls, New York

- Facilitated the creation and ordering of printed material, signage, and branded merchandise for trade shows and events.- Collaborated with outside departments to effectively communicate business goals and happenings to reps, customers, and employees.- Supported the Social Media & Community Manager with content creation, influencer contracts, and engagement across all social channels.- Organized digital assets for HVLG’s five brands with attention to usage rights and credits.- Secured press coverage in House Beautiful, Domino, Apartment Therapy, and others.- Assisted with administrative duties, including: the creation of tasks, tracking of marketing expenses, and reporting.

Campbell Hall, New York

- Developed a strong client relationship by continually seeking ways to add agency value.- Created and managed content on social media for various clients.- Wrote blog posts on marketing trends, agency services, and industry news.- Supported the Marketing Automation Specialist by pulling and evaluating web and newsletter analytics.- Assisted with administrative duties, including: the creation of tasks, meetings, purchase orders, and reports.

Campbell Hall, New York

- Supported new business development and PR efforts through creating lists and reaching out to media.- Assisted in the dissemination of press releases and followed-up with media to ensure coverage.- Conducted research on marketing trends and strategies for prospective and current clients.- Assisted with day-to-day operations—answering phones, filing, and maintaining the agency calendar.

Newburgh, New York

Newburgh, New York

New York, New York, United States

- Contributed and managed the Studio Instagram account in an effort to increase impressions and engagement.- Utilized studio cameras to capture images and video for various marketing campaigns.- Discussed client standards and expectations prior to shooting in order to ensure satisfaction.- Executed all aspects of post-production, including the editing of both images and video footage.

Bachelor Of Arts (B.A.), Digital Media Programming & Management With A Minor In Communication Studies, Summa Cum Laude | 3.84 Gpa

Activities and Societies: - Recipient of the 2019 Outstanding Graduate Award - Member of Lambda Pi Eta Honor Society - Dean’s List (Fall.

Associate Of Science (A.S.), Communications & Media Arts, Magna Cum Laude | 3.63 Gpa

Activities and Societies: - Member of Phi Theta Kappa Honor Society - President’s List (Fall ‘15 - Spring ‘17)