With over 20 years of combined experience, the H2 Group mission is to deliver sensational memories to our owners, guests, and clients.We do this through our expertise in developing and building luxury homes and commercial projects and through curating exquisite holidays that tease the senses. We elevate the experience of buying and selling real estate, and work with our owners to protect their investments via our leading Asset Management capabilities.H2 Group services… Show more With over 20 years of combined experience, the H2 Group mission is to deliver sensational memories to our owners, guests, and clients.We do this through our expertise in developing and building luxury homes and commercial projects and through curating exquisite holidays that tease the senses. We elevate the experience of buying and selling real estate, and work with our owners to protect their investments via our leading Asset Management capabilities.H2 Group services include:Project and Development ManagementReal Estate SalesAsset ManagementHoliday Rentals and Lifestyle Experience Curation Show less

To drive new revenue stream for HBO ASIA through : • Leveraging existing platforms to build adsales business for Max by HBO & Red By HBO• Build commercial partnership through HBO Asia originals’ content and assets, creating branded content partnership opportunities. • Content distribution for HBO Asia Originals. • Work with the business team to explore business partnership with HBOGO to drive growth and potential ancillary revenue.

Advertising sales for A+E NETWORKS ASIA. Responsible for developing both regional sales business and engaging local partners to push local sales, identify talent, train and build the sales team. Identify other business opportunity leveraging both the brands and the network platform. Engaging programming to develop branded content that is relevant to both viewers and advertisers/partners.Develop trade marketing strategy with marketing team to build awareness and top of mind among… Show more Advertising sales for A+E NETWORKS ASIA. Responsible for developing both regional sales business and engaging local partners to push local sales, identify talent, train and build the sales team. Identify other business opportunity leveraging both the brands and the network platform. Engaging programming to develop branded content that is relevant to both viewers and advertisers/partners.Develop trade marketing strategy with marketing team to build awareness and top of mind among industry.Strong passion in driving content partnership whilst embracing evolving digital platforms and channels to engage clients with innovative solutions on both linear content, amplified via digital & social media has resulted significant impact amongst key competitor despite being a newer player in the markets. Successfully turn the adsales business around with innovative approach to solution base partnership with key clients. Launching Photo Face-Off as a first of its kind content partnership with Canon, continued for 5 seasons with successful KPIs achieved. Working closely with Panasonic around the region with full integrated content partnership that involves not only branded content, digital amplification as well as retail activation with MasterChef Asia. Created bespoke content for Boonrawd, Silkair, Maybank, Malaysia Tourism Promotion Board, Thailand Authority of Tourism, Theme Attraction...etc. Show less

Responsible to build the business in SEA by leading a team of 5 sales personnel in both Singapore & Malaysia; as well as focusing on driving new local markets (Vietnam, Indonesia, Thailand & Philippines).Manage major sponsorship partnership with key sporting events, EPL, F1, Golf majors, Tennis grand slams , sportscenter..etc. Develop sales strategy and create content ideas with Production and programming to pitch, closed and maintaining major multi-year partnership deals.Successfully… Show more Responsible to build the business in SEA by leading a team of 5 sales personnel in both Singapore & Malaysia; as well as focusing on driving new local markets (Vietnam, Indonesia, Thailand & Philippines).Manage major sponsorship partnership with key sporting events, EPL, F1, Golf majors, Tennis grand slams , sportscenter..etc. Develop sales strategy and create content ideas with Production and programming to pitch, closed and maintaining major multi-year partnership deals.Successfully achieve and exceed sales target in a streak of 6 fiscal years.Key clients include Nokia, Tiger Beer, Chang Beer, Carlsberg, Sony Ericsson, Sony, Caltex, Castrol, Canon, Toyota, Petronas, Chivas Regal, Balentines, Panasonic, MYEG, Malaysia Tourism Promotion Board, Thailand Authority of Tourism, Thai Airways, Celcom, Maxis...Created award winning integrated campaign with Nokia through innovative solution idea that involves creative sponsorship of Barclay Premier League, further digital engagement through bespoke Nokia Fantasy Games, mobile games on Nokia phones as well as branded content to connect with younger target audience through Nokia Football Crazy. A customise football show "Tiger Locker Room" extended Tiger's association with Barclay Premier League to a higher level of consumer engagement; ensuring Tiger own the football space with multiple consumer tough points.Other achievement includes crafting and securing multi-years sponsorship deal with Canon, Toyota, Maxis, Panasonic, Tiger Beer, Nokia, Mission Hills, Chang Beer, Dell, Petronas, Show less

Revamp the entire digital sales operation in Singapore, responsible for both recruiting digital publishers as affiliates sales & advertising sales. Involved in the pioneering advertising sales of 24/7 1911 Free Call prior to their actual sales operation setup. Map out new sales strategy, identify new business opportunities and lead sales team to drive sales, launching the new email products. Increase the sales revenue by 10 folds year on year by :1) Training the sales team… Show more Revamp the entire digital sales operation in Singapore, responsible for both recruiting digital publishers as affiliates sales & advertising sales. Involved in the pioneering advertising sales of 24/7 1911 Free Call prior to their actual sales operation setup. Map out new sales strategy, identify new business opportunities and lead sales team to drive sales, launching the new email products. Increase the sales revenue by 10 folds year on year by :1) Training the sales team to offer creative online marketing solution integrating advertiser offline strategy.2) Raise 24/7 Media positioning to be amongst the top online network company in Singapore.3) Educate & cultivating advertiser and agencies on effective online advertising.4) Establish close working relationship with agencies : Leo Burnett, OMD, M Digital, Mindshare, Adxplorer, Starcom Media, McCann Erickson, Web Connection, Organics..etc Show less

Relocate to Shanghai to spearhead the sales expansion plan in China. Conduct China market analyses, gather competitive data, establish China advertising agencies and advertisers database for sales presentations and pitchesCollaborate with advertisers, advertising agencies and regional head office to implement integrated marketing partnership to help achieve advertisers’ business objectivesAssist the China strategy team in regional head office by providing consolidated market data and… Show more Relocate to Shanghai to spearhead the sales expansion plan in China. Conduct China market analyses, gather competitive data, establish China advertising agencies and advertisers database for sales presentations and pitchesCollaborate with advertisers, advertising agencies and regional head office to implement integrated marketing partnership to help achieve advertisers’ business objectivesAssist the China strategy team in regional head office by providing consolidated market data and reportsRaise MTV’s awareness in China through event marketing and establishing contacts with trade channelsAccomplish sales contracts with advertisers like Johnson & Johnson, Swatch, etc. First to achieve advertising partnership with Procter & Gamble within MTV AsiaAlso tasked to be responsible for Korean market and drive new business initiatives as well as responsible in tapping into non-regional FMCG clients to expand to regional advertising in South East Asia. Managed a portfolio of multi-national advertisers like Procter & Gamble, Unilever, Nestle, Smithkline Beecham, Swatch, Sony, Hugo Boss, Kahlua, etc Show less

Led a team of three to initiate new business projects and manage performance levels for the TV merchandising and licensing business unit; driving new revenues for Television Corporation of SingaporeConduct market analysis to identify potential business partners, establish licensees, manufacturers and distributors to setup distribution network. Initiated business strategies and implement marketing plans to develop merchandising programmes. Collaborate with programming department, TV… Show more Led a team of three to initiate new business projects and manage performance levels for the TV merchandising and licensing business unit; driving new revenues for Television Corporation of SingaporeConduct market analysis to identify potential business partners, establish licensees, manufacturers and distributors to setup distribution network. Initiated business strategies and implement marketing plans to develop merchandising programmes. Collaborate with programming department, TV producers, TV airtime sales team to develop integrated solutions and off air activation for advertisers with either merchandising of TV shows or popular TCS artistes Initiated native advertising campaign idea for Tangs Department Store featuring artistes from the No. 1 hit English sitcom “Under One Roof” as campaign endorsers.Developed and launched a range of merchandising items ranging from comics to apparels for TCS artistes and top rated original production by TCS.Ventured into the music business for TCS, accomplished “Best Seller” recognition for TCS stars audio compact discs within first six months of launch. Successfully market TCS artistes audio compact discs to Taiwan EMI and other regional markets. Show less

Led and directed a sales team to manage a portfolio of 20 local and international advertising agencies. Developed and implemented sales strategies and tactics tfor the team to expand radio usage among advertisers. Collaborate with advertising agencies and programming department to implement creative ideas to help advertisers’ achieve marketing objectives and business goals. Assigned as to train new sales staff. Achieved highest record advertising sales revenue for Radio in 1994