Bill Barto Email & Phone Number

West Coast

Responsible for growing the Frankly Fresh side of the business at colleges, universities, hospitals and the hotel industry.Was able to gain distribution at many colleges and universities along the west coast in a very short period of time.Additional responsibilities included managing the CedarLane frozen product line due to change in personnel.

Managed all Brokers, Distributors and Accounts in all markets nationwide.Grew the business 33% for the first 3 years and continued to maintain a positive volume during the last 2 years within a depressed economy.Developed, implemented and managed promotional programs within the company on both the natural and mass market sides of the business designed to fit each marketing area within the country.

Grew division volume from $2.5 in 1999 to 15 million in sales volume,Brought Cedarlane Natural Foods, Inc. up from a distant number 4 brand to its current level as number 2 brand in the country.Accomplished an average year on year sales increase of 24% and grew ACV levels in a competitive category.Managed all brokers, distributors and accounts in all markets throughout the country.Appointed and trained broker network which now cover both "natural" and "mass market" accounts from the ground up covering the entire United States.Implemented and managed first ever promotional program within the country designed to fit each marketing area of the country.Developed a marketing program to inform the end consumer of healthy eating habits Managed marketing development funds by region to maximize "best spending practices"

Southern California

Responsible for all of Southern California, Nevada, Arizona, Hawaii as well as half the accounts in the San Francisco area. Managed, trained and motivated broker network in the region as well as developed, managed, trained and directed sales force in Los Angeles and San Francisco.Participated in task force that was instrumental in launching the "Green Door" program that generated over $20 million dollars in incremental sales volume in one year.

Ice Cram DivisionLaunched company's Ice Cream division managed the division and grew business to $11 million dollars in 2 years.

Responsible for the Los Angeles, San Diego, Las Vegas and Hawaii and managed broker network in all markets with annual income of approximately $19M which was largest in the country.Helped develop club store package, marketing plan and selling brochures and was responsible for implementing test market in Los Angeles.