Bill Grossman Email & Phone Number

Philadelphia, Pennsylvania, United States

The Business Engagement Manager (BEM) represents the entire Genentech product portfolio. The BEM connects with the financial decision-makers within the healthcare ecosystem and will be a critical liaison between these customers and Genentech. Leveraging their account and contract management capabilities the BEM will be required to lead and influence customers including large provider institutions, as well as broad, diverse internal audiences including senior Genentech leadership.

United States

• Ranked #5 out of 18 division sales managers for the 2020 Awards year• Exceeded goal on both Actemra and Rituxan for Q4 2019 (Actemra 105% & Rituxan 119%)• Inspired the division by implementing new strategies for the business which has resulted in improved sales performance and rankings within the first 6 months. The division which was performing below plan in 2018 at 95.4% and is now performing over plan at 105% for Q3 2019• Developed a culture built on trust, honesty and accountability. This type of culture is giving the division a sense of ownership around account management for each customer• Realigned the division territories to maximize Clinical Specialist time with customers• Assisted Marketing in developing a NEW National Actemra messaging strategy for greater customer and patient impact • Hired and helped train several new Clinical Specialists to the division

Greater Philadelphia Area

Supported the franchise operations and activities by acting as the primary liaison between the regional field team and other Genentech Home Office groups. • First RPM to be hired to manage two regions • Assisted and provided support to Regional Sales Directors and Division Managers to carry out the vision of being the best in the country. Regions finished #1 & #3 for the 2018 awards year• Conducted regular field visits to help ensure appropriate use and clarity of marketing promotional programs and to help foster best practice sharing • Supported the Regional Sales Director in organizing, coordinating key strategies and tactics, and providing ongoing sales analysis that helps ensure the region maximizes key resources and drives sales • Acted as a liaison between brand marketing, field sales management, sales operations and field sales • Assured alignment between promotional initiatives and the brand plan at the regional level. • Accountable for targeted resource allocation, deployment and measurement of impact • Supported in the completion of various business analytics based on RSD/DM direction to guide resource allocation and promotional effectiveness metrics • Worked with Integrated Delivery Network team as a liaison to the field assisting with resource allocation and measuring the impact of initiatives against regional targets • Acted as a liaison between field sales management and sales operations / data acquisition to develop analytics around targeting, planning, performance, and execution. • Assists Regional Sales Director and divisional managers on regional/divisional meeting objectives, agenda, and workshop execution

Philadelphia/New Jersey

• Consistently met or exceed sales goals• Most Valuable Player- voted by peers in 2015 for the impact and guidance in changing the division’s Actemra strategy• MAP (Management Assessment Program)- Completed September 2016 • Developed an Actemra IV/SC dosing strategy to improve patient outcomes and experience. This strategy was adopted by the division, region and eventually the nation. • Collaborated with Franchise Marketing in the development of the Rheumatology Fellowship Program • Chosen by RSD/DM to represent East region for GIO Local Pilot program which was developed to improve communication and opportunities across the different GIO business units• Chosen to help with cross division coaching for Actemra because of my proven selling skills and coaching capabilities • Assisted Field Based Trainer with new hire training • Facilitated the Regional Actemra Key Account Specialist conference call each quarter • Selected to the Product Advisory Committee for my strong understanding of the Rheumatology marketplace and ability to collaborate with others• Successfully launched new indication for Actemra in the Subcutaneous formulation in 2013

• Provided market analysis to division and for new hires• Managed territory as a single representative• Consistent performance in the Top 30%• Successfully launched Atelvia into an established osteoporosis market with a strong generic presence by making Atelvia the top prescribed branded medication for newly diagnosed patients with Osteoporosis/Osteopenia in the N/E Philadelphia territory

Greater Philadelphia Area

• Promoted in 2009 from a Professional Products Representative to a Medical Representative• Analyzed sales data that provided strategic and tactical direction to achieve sales goals• Achieved superior sales results in 2008 through 2010• Special Achievement Award winner for 2007, 2008 and 2010• Boniva and Tamiflu Advisor • Managed Care Liaison • Rank for President’s Club in 2010 is 9 out of 80 • Rank for President’s Club in 2009 was 18 out of 80• Rank for President’s Club in 2008 was 6 out of 80• 4+ years of experience in the injectable market promoting Boniva Injection to Rheumatologist, Endocrinologist, OBGYN and Internal Medicine/Family Practice.• Strong understanding of the hospital formulary process with success in getting Boniva Injection on Hospital Formularies such as Temple Health Care System Jeanes Campus, TPI (Temple Physicians Incorporated) and Albert Einstein Medical Center which were key drivers of business for the territory, division and region

Greater Philadelphia Area

• Increased market share in the N/E Philadelphia Territory for Andrx lead brands Altoprev and Fortamet. • Grew Altoprev through the adversity of 66% generic substitution rate, a product name change, 90% tier three access, and production issues• Experience launching Fortamet (Diabetes) in 2004, with no preferred coverage