Bill Grossman Email & Phone Number

Philadelphia, Pennsylvania, United States

The Business Engagement Manager (BEM) represents the entire Genentech product portfolio. The BEM connects with the financial decision-makers within the healthcare ecosystem and will be a critical liaison between these customers and Genentech. Leveraging their account and contract management capabilities the BEM will be required to lead and influence.

United States

• Ranked #5 out of 18 division sales managers for the 2020 Awards year
• Exceeded goal on both Actemra and Rituxan for Q4 2019 (Actemra 105% & Rituxan 119%)
• Inspired the division by implementing new strategies for the business which has resulted in improved sales performance and rankings within the first 6 months. The division which was performing below plan in 2018 at.
• Developed a culture built on trust, honesty and accountability. This type of culture is giving the division a sense of ownership around account management for each customer
• Realigned the division territories to maximize Clinical Specialist time with customers
• Assisted Marketing in developing a NEW National Actemra messaging strategy for greater customer and patient impact

Greater Philadelphia Area

• Supported the franchise operations and activities by acting as the primary liaison between the regional field team and other Genentech Home Office groups.
• First RPM to be hired to manage two regions
• Assisted and provided support to Regional Sales Directors and Division Managers to carry out the vision of being the best in the country. Regions finished #1 & #3 for the 2018 awards year
• Conducted regular field visits to help ensure appropriate use and clarity of marketing promotional programs and to help foster best practice sharing
• Supported the Regional Sales Director in organizing, coordinating key strategies and tactics, and providing ongoing sales analysis that helps ensure the region maximizes key resources and drives sales
• Acted as a liaison between brand marketing, field sales management, sales operations and field sales

Philadelphia/New Jersey

• Consistently met or exceed sales goals
• Most Valuable Player- voted by peers in 2015 for the impact and guidance in changing the division’s Actemra strategy
• MAP (Management Assessment Program)- Completed September 2016
• Developed an Actemra IV/SC dosing strategy to improve patient outcomes and experience. This strategy was adopted by the division, region and eventually the nation.
• Collaborated with Franchise Marketing in the development of the Rheumatology Fellowship Program
• Chosen by RSD/DM to represent East region for GIO Local Pilot program which was developed to improve communication and opportunities across the different GIO business units

• Provided market analysis to division and for new hires
• Managed territory as a single representative
• Consistent performance in the Top 30%
• Successfully launched Atelvia into an established osteoporosis market with a strong generic presence by making Atelvia the top prescribed branded medication for newly diagnosed patients with Osteoporosis/Osteopenia in.

Greater Philadelphia Area

• Promoted in 2009 from a Professional Products Representative to a Medical Representative
• Analyzed sales data that provided strategic and tactical direction to achieve sales goals
• Achieved superior sales results in 2008 through 2010
• Special Achievement Award winner for 2007, 2008 and 2010
• Boniva and Tamiflu Advisor
• Managed Care Liaison

Greater Philadelphia Area

• Increased market share in the N/E Philadelphia Territory for Andrx lead brands Altoprev and Fortamet.
• Grew Altoprev through the adversity of 66% generic substitution rate, a product name change, 90% tier three access, and production issues
• Experience launching Fortamet (Diabetes) in 2004, with no preferred coverage