Bill Zimmer possesses expertise in creative direction, art direction, advertising, graphic design, social media and 45 more skills. Colleagues describe him as "Bill was one of those great creative partners who not only helped me translate campaign ideas into beautiful digital design and experiences, but would always show up to the table with smart suggestions that would help drive digital sales. His ideas and suggestions were always rooted in best practices with the customer experience in mind. Bill was also able to lead a large team of digital creatives to deliver successful creative within aggressive timelines. His eye for good design, digital business acumen, combined with his leadership abilities would make him a great leader for any digital creative team. " and "As my Creative Director at Lifebooker, Bill Zimmer always inspired me to turn in my best work, patiently worked with me when something wasn’t right, and went to bat for me (and the rest of the editorial team). I’m a better writer because of Bill, and I’d work with him again in a heartbeat."