Board member. Climate Arc works to mainstream climate science into financial decisionmaking. We build arcs, or bridges, between the worlds of climate science, companies and the financial sector, tackling the barriers that are preventing capital flowing to net-zero solutions.We are an impartial, philanthropic organisation, staffed by people with deep expertise in the finance, climate and business worlds.

I provide board guidance, product market fit, branding and marketing advice to startups building new offers and accelerating growth and consulting advice for high tech companies.Linquip (2020 – present)- Digital Marketplace | Product-market fit and GTM advisor- Linquip is an AI-based professional network for equipment manufacturers, industrial users and service providers.Glasnostic (2017 – present)- Service mesh control | Board member- Glasnostic is a next-gen observability solution that provides DevOps, SRE and security teams with high-level observability and real-time control of interaction patterns between their applications and services. Operators at enterprises, cloud and managed service providers rely on Glasnostic to remediate disruptive service interactions, prevent cascading failures and ensure continued application uptime. https://glasnostic.com/Blendid (2017 – 2020)- AI | Food | Robotics - Product Market Fit Advisor- Blendid is transforming the way food is prepared and served to meet the unique health and taste preferences of today’s consumers. Blendid offers autonomous robotics food kiosks that use advanced technology – including robotics, machine vision, and artificial intelligence – to prepare and serve healthy, fresh, and delicious.Sago. AI (2017 – 2019)- AI | SaaS| Branding & Marketing Advisor- SAGO develops AI software that facilitate the processing and management of SOP & Legal Hold compliance by connecting teams, applications, and workflows in one central hub. - Acquired by Congruity360 in April 2019.Consulting (2014)- Interim consulting for Hewlett Packard about Service Provider IOT, NVF and network strategies (Waterstone Consulting.) GTM consulting and cross functional leadership for other market leaders. Interim consulting work for other tech leaders

Signify formerly known as Philips LightingSelected by global company CEO to create a new agricultural start-up comprising horticulture, aquaculture, livestock lighting and IoT systems. I orchestrate a team of 150 and have end to end responsibility for all functions, including sales, marketing, product, engineering, manufacturing, supply chain, logistics, customer support, quality and finance. - Created one global team and cultivated strategic relationships with CEOs of leading horticulture, livestock, and salmon farming companies to create sales opportunities, growing revenues significantly by expanding channels- Acquired and integrated market-leading biological lighting start-up, increasing revenue- Reshaped product roadmap and led product redesign and production to improve start-up profitability and gross margin

Signify formerly known as Philips Lighting, Name change May 2018. Publicly-listed company. 7Bn revenue. Created strategy for 2016 IPO C-Level Leader. Reported to Global CEOI was selected to create a new IoT and sustainability focused strategy for Philips Lighting to catalyse the spin-off of Philips Lighting from Royal Philips. I led global strategy, strategic planning, branding, product and digital marketing, marcom, government affairs, sustainability, external and internal comms, and alliance teams. I oversaw 1400 employees and a $580m budget. - Developed company spin-off strategy that enabled company’s 2016 IPO spin-off from Royal Philips, creating significant new shareholder value- Created and led carbon neutral sustainability program that achieved 100% carbon neutrality and built global off-grid social enterprises - Grew digital sales by 40% by creating a global digital market strategy; digitized 40,000 products, launched 200+ new websites, new e-commerce platforms and B2C marketing campaigns- Boosted brand equity to catalyse growth of connected product revenues by launching a company brand (Signify), a new IoT brand (Interact) and B2B and PhilipsHue value propositions and campaigns- Managed strategic investment and acquisition pipeline, reviewing 120+ companies to increase market share and add new technologies leading to K-Lite,Once, Wiz and LiteMagic acquisitions

I joined to turn around early-stage start-up by transforming company’s strategic positioning. Raised VC funding and reduced expenses. Created strategic partnership with Swisscom to stabilise the company.- Raised venture capital funding and ignited growth by refocusing strategy on software-controlled networks, adopting usage pricing- Reduced OPEX by 50%+ and increased sales 74% YoY by focused content marketing and enterprise sales

I introduced business development strategies and increased early-stage sales, awareness and market positioning for an award winning clean tech mobile platform company.- Boosted sales by 40% by repositioning company into a more viable, fundable IoT segment and increased market awareness- Rebranding won various industry awards, including AT&T, MacWorld BeatWeek Best of Show, and a Wall Street Journal Economics recognition as one of the most promising sustainability start-ups for 2012

CMO & VP Strategy (2008 - 2011) | C_LevelI led a $4bn brand and improved market share by implementing integrated marketing communications. I oversaw a 120 person team with a $40m budget. I spearheaded brand marketing communications, product, industry and channel marketing, business development, thought leadership and strategy.- Transformed product marketing, marcom and business development groups into one cohesive, inspired team that revitalized under-performing brand and product offers to capture managed services market leadership.- Increased cloud computing pipeline by $200m+ and sales growth 100%+ by new solution marketing campaign.- Spurred 12% annual growth in $1bn mobile sales by creating integrated strategy and campaigns.- Raised net promoter score 24% and achieved #1 share of voice by thought leadership and hero marketing- Recognised by World Communications Marketing Awards as 2010 Best Brand globally2007 to 2008: Vice President, Corporate StrategyHired as an integral member of the executive leadership team to manage corporate strategy, strategic planning, due diligence, and business development partnerships. I led 10 person direct team and 50 person virtual team. I negotiated new media, Chinese investments and acquisitions with deals ranging from $20m to $400m.- Orchestrated corporate wide strategy development for high-level decision-making for telecom, broadband, mobile media, and digital growth strategies and investments in Australia and Asia.- Developed consumer content and mobile media strategies to accelerate advertising revenue growth and mobile media growth past 1m active users.- Led strategic alliance negotiations with multinational Fortune 100 vendors, including $300m outsourced deal with IBM

Operational leader of Cisco’s strategic planning and investment management program. Designed and managed Operating Committee operations (CEO, Chief Engineer, CFO, CMO, and select SVPs.) - Developed and led company’s cross-functional, long-term 3-year growth planning, $10b budget process, and corporate balance scorecard.- Created and linked long-term strategic planning to 1-year resource budgeting decisions for up to $800m in investments- Generated product growth strategies for $4bn service provider and $6b commercial line of businesses.

I was promoted to lead senior customer business development, consulting sales, marketing, and corporate strategy engagements. - I led consultative sales engagements that triggered 300M in new sales. - I supported the negotiations of and later managed the $1Bn Cisco-SBC alliance.

Based in Hong Kong and New York, I managed corporate strategy projects for high-tech, banking, and consumer goods clients seeking aggressive growth, business turnaround, and new market/venture strategies in the U.S. and Asia.

I organised and led trade mission to China. I negotiated agreements with German, Japanese, Korean, and Chinese officials.