Bill Herbert Email & Phone Number

Walnut Creek, Ca, Us

Walnut Creek, Ca, Us

United States

Experience creating successful digital marketing campaigns, social media, engaging storytelling, media evaluation, testing, measurement and analytics.Increased social media followers 112% with a 29% engagement rate.Created digital ad campaigns = 4.9M impressions, 65K CTR, 1.6 page views, 317K new users.

Walnut Creek Ca

H3 Communication provides marketing, advertising and design consulting. Services include – creative development of award winning integrated marketing campaigns, paid search, geo-location, programatic, social media, video production, email, websites, television, radio, direct mail, print and out-door.Select Clients:Hawaiian AirlinesNor-Cal ChevroletCity of San FranciscoU.S. NavyMOAA (Military Officers Association of America)California Teachers AssociationEastland ShoesFresh Choice RestaurantsAlta Bates HospitalGenentechShea HomesNorthern California Century 21 Carrier Air ConditioningFremont BankStoneStreet FinancialNorthstar & Sierra-at-TahoeBay Alarm

Walnut Creek, California

Side Project: Online retail brand, responsible for product and brand design, website design, analytics, management, photography, copywriting, paid digital advertising (Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, TikToK), social marketing, video creation and production.

Folsom, Ca

Designed, implemented and managed the company’s Retail and Consumer Direct division’s integrated marketing strategies. Responsible for website, social media, video production, CRM, email, PR, direct mail, segmentation, analytics and online marketing programs targeting current customers (portfolio retention), new customers, partners and recruiting efforts.

Folsom, California, United States

Designed the company’s core mobile marketing app, platform and UI design.Responsible for developing and implementing the company’s strategic sales and marketing plan including – GTM strategy, segmentation, analytics, internet lead generation, PPC, search engine optimization, keyword strategy, networking, website, direct mail, email and public relation campaigns.

Palo Alto, California, United States

Responsible for managing the company’s acquisition funnel and conversion performance.Analyzed company’s analytic platforms to identify opportunities as well as discrepancies.Developed comprehensive acquisition solutions involving multivariate testing, strategic user flows, segmentation tactics, messaging and graphics, site architecture and win-back strategies.

Honolulu, Hawaii, United States

Responsible for monitoring, reporting and improving online campaign success against established criteria (conversion rates, open rates, click-thru, etc.).Manage outside agency and vendors and support multiple business owners whose campaigns will be utilizing online marketing channels to promote their products.Lead the reorganization of the online marketing process to identify product objectives; to develop new campaigns to achieve objectives while at the same time managing customer segments to improve individual customer experience.Prepare weekly reports for senior management team highlighting results, process improvements and project progress.

Created and managed integrated, interactive marketing campaigns including – social web 2.0, online promotions, expandable units, banner ads, email blasts, websites, SEM/SEO, PPC, direct mail, print, out-door, radio and television.Responsible for managing customers, creative teams, managers, contractors and partners. Ability to direct strategic goals, interactive assets, project budgets and timelines in a highly profitable manner.

Walnut Creek, California, United States

Marketing, advertising and design services. For over 20 years H3 Communication has been developing highly successful, award winning integrated marketing campaigns for a broad range of clients in diverse industries.

Built and managed a high-tech creative department for an $80 million dollar, 90 employee national advertising firm.Managed the work of 6+ creative, production and freelance professionals, negotiating fees, monitoring performance and ensuring quality work.Oversaw creative and production development of award winning work in television, radio, print, outdoor and online.Responsible for managing multi-million dollar budgets, achieving desired ROI, exceeding client objectives achieving double-digit gains in revenues, profits and customer satisfaction.

Mba, Marketing And Finance

MBA in Marketing and International Finance

Bachelor Of Arts - Ba, Business/Corporate Communications

Activities and Societies: Beta Theta Pi (Founding Father)