Bill Cooke

Bill Cooke Email and Phone Number

Vice President - Operations @ Advance Local
new york, new york, united states
Bill Cooke's Location
Piscataway, New Jersey, United States, United States
Bill Cooke's Contact Details
About Bill Cooke

Experienced B2B and consumer digital sales, operations and product optimization leader with outstanding track record. Top performer in several world class sales organizations. Digital media, online marketing and analytics specialist. Creative and energetic leader with strong interpersonal, communication and team building skills. Expert in developing and executing tactical strategies to overcome client challenges. Results-driven, motivated by success. Travel award winner and consistently exceeding revenue target goals.Specialties: Sales and Product Team Management, team development and situational leadership, Search Engine Marketing Specialist, SEO, PPC, GA, GTM, PPL, CPL, CPM, Social Media, cross-functional partnerships and communication, online, mobile and print media integration, solution selling and closing techniques, strategic planning and execution. CRM systems integration and implementation.

Bill Cooke's Current Company Details
Advance Local

Advance Local

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Vice President - Operations
new york, new york, united states
Website:
advancelocal.net
Employees:
355
Bill Cooke Work Experience Details
  • Advance Local
    Vice President Operations
    Advance Local Feb 2021 - Present
  • Nj Advance Media
    Vice President Of Product Development & Operations
    Nj Advance Media Jan 2017 - Present
    Woodbridge, New Jersey
    NJ Advance Media is a data-driven, full-service marketing agency and the #1 provider of local news in New Jersey and beyond.Our position and experience as a modern publisher, Premier Google and Facebook Partner, provides deep connections with consumers to help our business partners engage with new audiences and grow business revenues.As part of Advance Local, we have the knowledge, experience, and resources to create innovative and effective cross-channel marketing solutions. We have first-party data collected from more than 170 million devices owned by consumers of our 12 affiliated websites across the United States. And we partner with some of the world’s largest data providers. Blended together, that wealth of information can give our clients the edge they need to better understand how efficiently to target, anticipate and respond to changing markets. We aim to drive effective returns through measurable performance insights, constant communication and apply strategic optimizations to attain our shared goals.
  • Nj Advance Media
    Search/Seo Sales Director
    Nj Advance Media Dec 2013 - Present
    Morristown, New Jersey
    As part of the Advance Visibility team within NJ Advance Media, we build strategic partnerships with our clients to provide effective and targeted search engine marketing solutions. Our audience-first approach to digital marketing focuses on our client's goals, delivering on-going optimization for conversion success and performance excellence.*Q1 Performance 221% to quota*Q2 Performance 290% to quota
  • American City Business Journals
    Digital Marketing Solutions Manager
    American City Business Journals Nov 2012 - Dec 2013
    Responsible for building strategic search initiatives to scale for our 40 Business Journals across the U.S.ACBJ's parent company, Advance Publications, is one of the top media companies in the U.S. and the publisher of Conde Nast titles including Vogue, Glamour, GQ, Architectural Digest, and Brides. Our news websites, owned and operated by Advance Digital Inc., span the country and are highly trafficked sources for daily news and local information. Search Marketing, Social Media and Remarketing have been at the core of our success – a significant portion of our site traffic comes from the major search engines. Our affiliate websites benefit from the expertise and technical support of a group of nationally renowned experts at Advance Digital. The same experts who have helped these news sites rank consistently high with SEO and Paid Search work directly with our clients to raise the visibility of their website brand.
  • Reed Elsevier (Lexisnexis Martindale-Hubbell Division)
    Internet Marketing Specialist
    Reed Elsevier (Lexisnexis Martindale-Hubbell Division) Jul 2011 - Nov 2012
    Home Based
    • Top 10% ranking in performance to date• Consult with managing partners of small to large law firms throughout NJ to develop online marketing solutions for client development.• Sold over $306,000 in annual billing to new clients in first 6 months after training.• Focused efforts on web site development, SEO, PPC, Video, Blogging, Social Media, Mobile Optimization and online directory visibility for www.lawyers.com and www.martindale.com.• Highly effective strategic planning, pipeline building, forecasting and closing new and existing clients.• SEMPO Certified Internet Marketing Specialist
  • Supermedia, Llc
    Sales Manager
    Supermedia, Llc Jun 2003 - Jul 2011
    • Top-ranked outside sales manager in $700 million multimedia organization.• $15 million portfolio includes digital media, direct marketing services, consumer magazines and yellow pages advertising. • Led region’s most diverse team of 15 outside major account managers, account executives and credit agents across two Central NJ divisions. Leaders in new marketing integrated packages and cross-market sales. Reduced Credit channel client losses by 20% in 2010.• Nationally Recognized as 1 of 6 New Client Media Team Leaders in corporate-wide restructuring program to change existing business operations into Media Agency format. Project resulted in 16% growth with sales participants, cross-functional team building and process improvements for sales systems, administrative support and media planner roles.• Winner of 2009 & 2011 company-wide travel awards for revenue growth above quota.• Consistently handled highest digital revenue in NJ Region with positive growth on $3.6 million.• Highest new product sales in Search Engine Marketing and performance-based digital media packages 2008-2010. Google Adword Certified - Named Regional SEM Sales Manager Specialist. • Executed canvass growth strategy resulting in over $120,000 in annual Specialty Products.• Roster of the Stars winner for over $186,000 total annual growth in a single pay period.• Awarded formal recognition for highest growth of 32% in Middlesex County campaign.• Formal recognition for excellence in COOP initiatives and revenue growth as product champion.• Launched external County Expo marketing program and created several internal innovations, which improved sales lead generation and enhanced team development through communication.• Duties include developing and motivating sales representatives, creating and implementing market/product strategies, division and regional training, results analysis and reporting through salesforce.com.• SHERPA Executive Coaching Graduate.
  • Idearc Media (Formerly Verizon Information Services)
    Premise Sales Manager
    Idearc Media (Formerly Verizon Information Services) Jun 2003 - Jul 2011
    • First line sales manager leading a team of outside sales representatives while also handling a personal sales territory.• Grew personal territory to $3 million in revenue as top-ranked Premise sales executive while mentoring sales unit teammates, developing campaign strategies, handling administration and results reporting.• Created and launched several successful new business initiatives generating 110% growth in the local markets.• Promoted to District Sales Manager.
  • Verizon Information Services
    Media Account Executive
    Verizon Information Services Jun 2003 - Nov 2004
    • Top ranked media sales rep (digital and print) in the largest telecommunications company in the U.S., handling over $2.8 million in annual revenue in 18 central New Jersey markets, generating 103% territory increase in 2004-05.• Territory Winner for highest revenue growth of 159% in Hunterdon County market in 2005. Awarded formal recognition.• Promoted to Master Mentor, Leadership Development and Certification Process for managers.
  • At&T (Formerly Sbc Communications Inc.)
    Account Executive
    At&T (Formerly Sbc Communications Inc.) Jun 2002 - Jun 2003
    • Ranked one of the top three sales representatives in the Cleveland/Akron market with Fortune 100 telecommunications company. Cleveland/Akron was the largest AT&T ad market.• Generated 134% increase on $4.1 million in annual revenue in an eight-month period.• Winner of "Survivor" sales contest for most consecutive Internet sales.• As new hire, achieved highest sales training test scores in AT&T history (100%).
  • Advanstar Communications
    Account Executive - Inside
    Advanstar Communications Jul 2001 - Jun 2002
    • Sold integrated print, trade show and digital media packages in the hospitality, travel, motor vehicle and landscape industries for this $400 million global trade publisher and trade show organizer.• Led new business efforts to secure virtual trade show space in new internet division launch.

Bill Cooke Skills

Salesforce.com Lead Generation Seo Sem Online Marketing Digital Marketing Social Media Marketing Ppc Online Advertising Digital Media Marketing E Commerce Direct Marketing Sales Management B2b Social Media Crm Advertising Sales New Business Development Advertising Sales Local Search Integrated Marketing Strategy Training Google Adwords Management Cross Functional Team Leadership Mobile Marketing Solution Selling Search Advertising Leadership Development Strategic Planning Google Analytics Leadership Blogging Competitive Analysis Business Analysis Change Management Channel Management Web Marketing Website Development Web Video Social Networking Sales Operations Channel Partners Mobile Devices Sales Pipeline Management Online Video

Bill Cooke Education Details

Frequently Asked Questions about Bill Cooke

What company does Bill Cooke work for?

Bill Cooke works for Advance Local

What is Bill Cooke's role at the current company?

Bill Cooke's current role is Vice President - Operations.

What is Bill Cooke's email address?

Bill Cooke's email address is bc****@****dia.com

What is Bill Cooke's direct phone number?

Bill Cooke's direct phone number is +173290*****

What schools did Bill Cooke attend?

Bill Cooke attended Bowling Green State University, Berklee College Of Music.

What skills is Bill Cooke known for?

Bill Cooke has skills like Salesforce.com, Lead Generation, Seo, Sem, Online Marketing, Digital Marketing, Social Media Marketing, Ppc, Online Advertising, Digital Media, Marketing, E Commerce.

Who are Bill Cooke's colleagues?

Bill Cooke's colleagues are Dave Sharp, Patric Brasher, Danielle Ludvik, Wes Wevodau, Steve Goble, Zoltan Gerts, Kelly Dillon Abood.

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    2
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