Bill Cooke Email & Phone Number

Woodbridge, New Jersey

NJ Advance Media is a data-driven, full-service marketing agency and the #1 provider of local news in New Jersey and beyond.Our position and experience as a modern publisher, Premier Google and Facebook Partner, provides deep connections with consumers to help our business partners engage with new audiences and grow business revenues.As part of Advance Local, we have the knowledge, experience, and resources to create innovative and effective cross-channel marketing solutions. We have first-party data collected from more than 170 million devices owned by consumers of our 12 affiliated websites across the United States. And we partner with some of the world’s largest data providers. Blended together, that wealth of information can give our clients the edge they need to better understand how efficiently to target, anticipate and respond to changing markets. We aim to drive effective returns through measurable performance insights, constant communication and apply strategic optimizations to attain our shared goals.

Morristown, New Jersey

As part of the Advance Visibility team within NJ Advance Media, we build strategic partnerships with our clients to provide effective and targeted search engine marketing solutions. Our audience-first approach to digital marketing focuses on our client's goals, delivering on-going optimization for conversion success and performance excellence.*Q1 Performance 221% to quota*Q2 Performance 290% to quota

Responsible for building strategic search initiatives to scale for our 40 Business Journals across the U.S.ACBJ's parent company, Advance Publications, is one of the top media companies in the U.S. and the publisher of Conde Nast titles including Vogue, Glamour, GQ, Architectural Digest, and Brides. Our news websites, owned and operated by Advance Digital Inc., span the country and are highly trafficked sources for daily news and local information. Search Marketing, Social Media and Remarketing have been at the core of our success – a significant portion of our site traffic comes from the major search engines. Our affiliate websites benefit from the expertise and technical support of a group of nationally renowned experts at Advance Digital. The same experts who have helped these news sites rank consistently high with SEO and Paid Search work directly with our clients to raise the visibility of their website brand.

Home Based

• Top 10% ranking in performance to date• Consult with managing partners of small to large law firms throughout NJ to develop online marketing solutions for client development.• Sold over $306,000 in annual billing to new clients in first 6 months after training.• Focused efforts on web site development, SEO, PPC, Video, Blogging, Social Media, Mobile Optimization and online directory visibility for www.lawyers.com and www.martindale.com.• Highly effective strategic planning, pipeline building, forecasting and closing new and existing clients.• SEMPO Certified Internet Marketing Specialist

• Top-ranked outside sales manager in $700 million multimedia organization.• $15 million portfolio includes digital media, direct marketing services, consumer magazines and yellow pages advertising. • Led region’s most diverse team of 15 outside major account managers, account executives and credit agents across two Central NJ divisions. Leaders in new marketing integrated packages and cross-market sales. Reduced Credit channel client losses by 20% in 2010.• Nationally Recognized as 1 of 6 New Client Media Team Leaders in corporate-wide restructuring program to change existing business operations into Media Agency format. Project resulted in 16% growth with sales participants, cross-functional team building and process improvements for sales systems, administrative support and media planner roles.• Winner of 2009 & 2011 company-wide travel awards for revenue growth above quota.• Consistently handled highest digital revenue in NJ Region with positive growth on $3.6 million.• Highest new product sales in Search Engine Marketing and performance-based digital media packages 2008-2010. Google Adword Certified - Named Regional SEM Sales Manager Specialist. • Executed canvass growth strategy resulting in over $120,000 in annual Specialty Products.• Roster of the Stars winner for over $186,000 total annual growth in a single pay period.• Awarded formal recognition for highest growth of 32% in Middlesex County campaign.• Formal recognition for excellence in COOP initiatives and revenue growth as product champion.• Launched external County Expo marketing program and created several internal innovations, which improved sales lead generation and enhanced team development through communication.• Duties include developing and motivating sales representatives, creating and implementing market/product strategies, division and regional training, results analysis and reporting through salesforce.com.• SHERPA Executive Coaching Graduate.

• First line sales manager leading a team of outside sales representatives while also handling a personal sales territory.• Grew personal territory to $3 million in revenue as top-ranked Premise sales executive while mentoring sales unit teammates, developing campaign strategies, handling administration and results reporting.• Created and launched several successful new business initiatives generating 110% growth in the local markets.• Promoted to District Sales Manager.

• Top ranked media sales rep (digital and print) in the largest telecommunications company in the U.S., handling over $2.8 million in annual revenue in 18 central New Jersey markets, generating 103% territory increase in 2004-05.• Territory Winner for highest revenue growth of 159% in Hunterdon County market in 2005. Awarded formal recognition.• Promoted to Master Mentor, Leadership Development and Certification Process for managers.

• Ranked one of the top three sales representatives in the Cleveland/Akron market with Fortune 100 telecommunications company. Cleveland/Akron was the largest AT&T ad market.• Generated 134% increase on $4.1 million in annual revenue in an eight-month period.• Winner of "Survivor" sales contest for most consecutive Internet sales.• As new hire, achieved highest sales training test scores in AT&T history (100%).

• Sold integrated print, trade show and digital media packages in the hospitality, travel, motor vehicle and landscape industries for this $400 million global trade publisher and trade show organizer.• Led new business efforts to secure virtual trade show space in new internet division launch.

Ba, English

Activities and Societies: Music Minor

Education record