Bill Cooke Email & Phone Number

Washington D.C. Metro Area

General business consultancy, specializing in strategy and value creation in media and information services -- publishing, live events, marketing services, sales management, digital product development, lead gen. Leadership training, management training, sales training.

St. Johnsbury, Vermont/Cleveland, Oho

My consulting firm was hired by EBSCO Industries to handle business due diligence in the acquisition process of Moose River Media, a leading digital and print publishing company in the green industry. I recommended EBSCO acquire the company which it did. Post-acquisition, I reviewed the entire operating environment, key internal processes and procedures and performance against KPIs. After presenting a comprehensive operating plan to executive management, I was hired as president to run the company and manage the integration of MRM into the EBSCO portfolio. Key accomplishments included: Print and digital revenue growth well beyond historical levels; Market share growth in key strategic markets; Substantially increased presence at major industry events; Improved revenue and cost-of-sales via strategic customer/sales realignment; Sales training across-the-board; Successful integration of production, HR and finance into EBSCO; Launched inaugural Content Summit; Launched marketing services offerings in database marketing and lead generation via HubSpot; Completed comprehensive Editorial Audit process for all print and digital products; Upgraded design and functionality of all websites; Upgraded social media presence in all markets; Added dedicated digital content creation specialist team to the marketing function.

Washington D.C. Metro Area

Media and Information services consultancy engaged in value creation through analysis, strategy creation, product development, marketing services and go-to-market planning. Digital specialist. Recent projects: Roadmap for marketing services and direct marketing strategy for global events firm; Sales restructuring plan and staffed key position for new organization for media firm;  Integrated digital and event strategy/launch for financial advisory company; Developed inside sales capability for several leading B2B media companies;  Launch plan for social network-based healthcare community;  Integrated print/digital market penetration plan for major newspaper;  Sales productivity analysis and turnaround strategy for yellow pages publisher; Leadership, management and sales training programs.  M&A advisory and business analysis work for private equity firms; Gerson Lehrman Group Educator™

Virginia/New York

 Senior officer of leading global business information and media organization.  President of portfolio of media properties in multiple markets, including military, life sciences, travel and meetings, human performance, commercial design and visual arts. Creator of Nielsen Marketing Services (2007), dedicated to penetrating new markets and launching new products via specialized telesales. Exceptional track record of revenue and EBITDA growth.  Launches include print and digital products, trade events and conferences in China and the US. Trade events include Training Conferences and Expositions, Instructional Design Institute (launch), Hospitality Design, Hospitality Design Boutique (launch), HD Asia (launch), China Design (launch), PhotoPlus Conference and Expo, 2020 Vision Summit (launch), The Stem Cell Summit (launch), The Biotech Meeting, Modern Day Marine Expositions, MeetingWorld (virtual launch), Corporate Travel World, The Incentive Show.  Digital launches include websites, e-commerce applications; virtual trade shows; e-newsletters and digital magazines; digital certificate programs; interactive buyers guides and specialty directories; social networking and matchmaking programs for live events.

Cleveland/Akron, Ohio Area

 Corporate Officer of global media company, specializing in publishing, exhibitions, marketing services and Internet applications. Reported directly to CEO. Responsible for large, diverse portfolio of domestic and international magazines, trade shows and digital products in several vertical markets, including pharmaceuticals, health care, information technology, manufacturing, fashion, packaging and golf. Trade events include: Frontline Solutions Conference and Exposition (repositioned), Sensors Conference and Exposition, Plastics Fairs, Pharmaceutical Technology Conference (US and Europe), BioPharm Conference (launch), Medical Device Conference and Exhibition (Europe), Applied Clinical Trials Conference (Europe), Environmental Solutions Conference and Exposition (repositioned). Revenue exceeded $100 million. Outstanding revenue growth track record.  Marketing and sales responsibility for Advanstar.com online communities, including content development and management, market research and product development, advertising sales and media partnerships. Simultaneously, President of Marketing Services division, and responsible for Corporate Marketing, Sales Training and Editorial functions company wide. Key member of Executive Committee.

 Officer of $500 million information services partnership between R.H. Donnelley and Ameritech Publishing. Reported directly to CEO. Developed strategic plan for this new venture. Responsible for development and execution of all marketing, including research, product development, pricing, sales planning and multi-million dollar branding and advertising programs. Successfully launched several new and profitable lines and product extensions, including CD-ROM based directory services products; process color application for Yellow Pages advertising; The Map Books, a series of glossy, four-color detailed area and street maps direct marketed to consumers; and MoneySavers©, a shared direct mail couponing business for the consumer market. In addition, core Yellow Pages advertising revenue continued strong growth as a result of new pricing and product improvements programs..

 Corporate Officer of $2 billion global information services corporation. Responsible for strategic planning, business development, marketing, sales planning and channel strategy for RH Donnelley Corporation, the world’s largest independent yellow pages publisher ($1 billion).Also, held various positions in marketing, sales management and sales in New York and Chicago.

Executive Mba, Business

No Degree, Marketing Courses

AMA-sponsored graduate level marketing planning course at Arden House.

Bachelor Of Arts, English

Activities and Societies: ROTC, Band