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High-performing business and brand leader with track record of success spanning businesses in turnaround, start-up, and growth modes. Driven by a passion to create and market purpose-driven solutions that leave a lasting, positive impact on the world. Known for breakthrough strategic thinking, collaborative leadership style, and ability to build winning teams.CORE CAPABILITIESStrategic PlanningP&L ManagementPortfolio ManagementAgency ManagementInnovation StrategyConsumer InsightsRapid InnovationNew Product LaunchesBrand Equity DevelopmentBrand LeadershipCross-Functional Team LeadershipCoaching & Development
Eggland'S Best, Llc
View- Website:
- eggland.com
- Employees:
- 99
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Vp - Innovation And New ProductsEggland'S Best, LlcPhiladelphia, Pa, Us -
Vp - Innovation & New ProductsEggland'S Best, Llc Jul 2021 - PresentGreater PhiladelphiaLeading initiatives to accelerate growth at Eggland's Best. -
Managing DirectorEggland'S Best, Llc Jul 2019 - Jun 2021Greater Philadelphia -
Director - Disruptive Value CreationCampbell Soup Company Jan 2019 - Jul 2019Camden, New Jersey, United StatesLed enterprise initiatives to achieve breakthrough costs savings and/or growth via start-up partnerships. -
Director, Innovation & StrategyCampbell Soup Company Mar 2018 - Dec 2018Camden, New Jersey, United StatesLed development of new revenue streams and capabilities as a member of the Digital & eCommerce Leadership Team at Campbell Soup Company. -
Director, Corporate StrategyCampbell Soup Company Nov 2015 - Feb 2018Camden, New Jersey, United StatesLed company projects focused on innovation, company purpose, and strategic growth platforms. Worked with and for Executive Leadership Team while reporting to VP, Strategy.• Built and deployed Innovation Horizon Framework and Resource Allocation Model to unify innovators with common approach to elevate communication and improve resource flow. • Coached and consulted with purpose-driven brand innovators and led innovation partnership with startups and mature companies.• Directed 25 person cross-functional team through development and launch of the Campbell Real Food Philosophy to align, energize, and motivate action around Campbell’s Purpose across the globe. Focused our efforts to improve our iconic brands, to increase transparency, and to tell a stronger corporate narrative.• Led global workshop for CEO and 48 top execs to chart course for long-term growth. Busted myths, unified agendas, and laid groundwork for initiatives spanning strategy, organization design, and culture.• Initiated strategic partnership with Pilotworks, a national food start-up incubator. Led innovation competition and coordinated mentoring. -
Senior Brand Manager, BeveragesCampbell Soup Company Mar 2013 - Oct 2015Camden, NjHeld Roles of increasing responsibility within the V8 Brand Franchise, including strategic and annual planning, P&L management, Innovation Pipeline development, and brand development and advertising. Led a team that grew from 3 marketers to 9 marketers through multi-year turnaround of V8 juice business. • Developed and deployed a new strategic plan, brand equity pyramid, and communications strategy based on new consumer segmentation, need state definition, and market structure research. • Led the core V8 business to its first year of first year of Household Penetration stabilization and volume growth in 6 years. • Led cross-functional team through development of disruptive new juice platform that delivered over $20MM retail sales in Year 1 in a shrinking category - more than doubling our goals. • On-boarded new creative agency and led complete redesign of V8 package graphics. -
Brand Manager, InnovationCampbell Soup Company Dec 2010 - Feb 2013Camden, Nj• Directed assessment of over 500 food and beverage categories for adjacent innovation. Deployed to build innovation strategy via category scoring, clustering, and prioritization for organic and external development.• Led development of new health & wellness beverage platform, including market analysis, positioning, and competitive response modeling. Wrote and pitched business plan, securing multi-million dollar capital investment from CEO.• Led cross-functional team through new custom insight research focused on emerging functional ingredients. Built a pipeline of innovations that evolved into new breakfast platform and brand. -
Product ManagerChurch & Dwight May 2009 - Dec 2010Led team of 2 Assistant Product Managers for the $200 Million OxiClean portfolio. Expanded responsibility from OxiClean Powders ($170MM Retail) to include OxiClean Liquids ($30MM Retail) in April 2010.• Led cross-functional team through largest-ever cost savings and quality improvement project. • Launched Power Paks, delivering over $17MM retail sales and capturing 25% share of the pack format.• Drove 10% growth while leading OxiClean’s defense against Tide’s entry into the category. -
Brand ManagerProcter & Gamble Apr 2008 - May 2009Leader of the Dunkin’ Donuts Retail packaged coffee brand. Responsible for 2 direct reports, 5 agency teams, and a cross-functional team responsible for approximately $225M in retail sales, 100% of the coffee portfolio’s growth, and a complex licensee agreement.Led Dunkin' Donuts packaged coffee brand team and multiple cross-functional business teams through successful delivery of over $400M sales while transitioning business from Folgers Coffee Company (P&G) to J.M. Smucker.Delivered over $230 Million retail sales and volume growth in excess of 40% in the second year of launch, despite having transitioned the business through 2 separate management teams and competing in a shrinking category.Led transition of the brand from P&G to JM Smucker from November 2008 to May 2009. -
Assistant Brand ManagerProcter & Gamble Jun 2005 - Apr 2008Consistently ranked in the top 15% of peer group (“1 Rated”). Highly regarded for leadership, collaboration, and problem solving skills. Promoted to Brand Manager in less than 3 years.Folgers Coffee (2/07-4/08)Responsible for marketing planning, media, competitive response, packaging innovation and new ABM coaching.Dawn, Joy, & Ivory Dish Washing Detergent (6/05-2/07)Responsible for the Direct Foam business, equity advertising, business review, and marketing planning. -
Mba Marketing InternJohnson & Johnson Consumer Products Company May 2004 - Jul 2004Drove channel and innovation opportunities for fast-growing Beauty brand, resulting in a full-time employment offer. -
Senior ConsultantBearingpoint 2002 - 2003Drove shareholder value through development of leading edge customer relationship management (CRM) solutions for clients such as Nissan, Novell, Banco Popular, Siemens and Foamex. BearingPoint acquired the Arthur Andersen consulting business in July, 2002. -
Senior ConsultantArthur Andersen Business Consulting 1998 - 2002
Bill Curtis Skills
Bill Curtis Education Details
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Business Administration And Management, General -
Double Major: Marketing, Finance; Minor: Mis
Frequently Asked Questions about Bill Curtis
What company does Bill Curtis work for?
Bill Curtis works for Eggland's Best, Llc
What is Bill Curtis's role at the current company?
Bill Curtis's current role is VP - Innovation and New Products.
What is Bill Curtis's email address?
Bill Curtis's email address is bi****@****oup.com
What is Bill Curtis's direct phone number?
Bill Curtis's direct phone number is +185634*****
What schools did Bill Curtis attend?
Bill Curtis attended Fuqua School Of Business, Duke University, Alfred Lerner College Of Business & Economics At University Of Delaware.
What are some of Bill Curtis's interests?
Bill Curtis has interest in Education, Environment, Health.
What skills is Bill Curtis known for?
Bill Curtis has skills like Cross Functional Team Leadership, Strategy, Brand Management, Marketing Strategy, Consumer Products, Brand Development, Strategic Planning, Market Research, Marketing, Management, Leadership, Market Planning.
Who are Bill Curtis's colleagues?
Bill Curtis's colleagues are Dale Nelson Iii, Valerie Farr, Amanda Harrington, Taylor Clark, Kaitlyn Hill, Makayla Phillips, Eric Ballman.
Not the Bill Curtis you were looking for?
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Bill Curtis
Vice President Of Operations | International Supply Chain, Lean Manufacturing, Logistics, FulfillmentSalt Lake City Metropolitan Area4penumbrabrands.com, gmail.com, gadgetguard.com, nomatic.com5 +180134XXXXX
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Bill Curtis
Portland, Or2wisc.edu, madisoncollege.edu -
Bill Curtis
Irvine, Ca1medventuresinc.com -
Bill Curtis
Austin, Tx4curtisweb.com, dell.com, arm.com, moorinsightsstrategy.com3 +441784XXXXXX
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