Senior Director, Growth Marketing
Current
Apr 2023 - Present
AeroLeads people directory · profile
William Mackay Email & Phone Number
Senior Director, Growth Marketing at Formstack
at
Formstack
2 work emails found
@formstack.com
6 phones found area 603, 818, 424, 949, and 650
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director, Growth Marketing at Formstack
Location
Greater Boston, United States
Company size
Who is William Mackay? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
William Mackay is listed as Senior Director, Growth Marketing at Formstack at Formstack, a with 118 employees, based in Greater Boston, United States. AeroLeads shows a work email signal at formstack.com, phone signal with area code 603, 818, 424, 949, 650, and a matched LinkedIn profile for William Mackay.
William Mackay previously worked as Senior Director, Growth Marketing at Formstack and Director, Digital Marketing at Formstack. William Mackay holds Bsba, Entrepreneurship And New Venture Management from Northeastern University.
Company email context
Email format at Formstack
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{first}.{last}@formstack.com
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AeroLeads found 2 current-domain work email signals for William Mackay. Compare company email patterns before reaching out.
Profile bio
About William Mackay
Full-stack marketer. Growth & acquisition specialist.
Listed skills include Marketing Automation, Lead Generation, Demand Generation, Marketing, and 27 others.
Current workplace
William Mackay's current company
Company context helps verify the profile and gives searchers a useful next step.
Formstack
11 roles
William Mackay work experience
A career timeline built from the work history available for this profile.
Director, Digital Marketing
Sep 2021 - Apr 2023
Manager, Digital Performance Marketing
Apr 2020 - Sep 2021
Growth Marketer
Jan 2020 - Apr 2020
Digital Marketing Manager
Swell Investing Llc
Sep 2017 - Oct 2019
Cofounder | Head Of Growth
Oct 2015 - Sep 2017
Marketing Lead
o Devised effective growth strategy through digital advertising, website optimization, product pricing & packaging, content marketing, & more.o Grew monthly revenue from $30k MRR to $140k MRR in under 1 year.o Achieved a consistent customer acquisition cost (CAC) 70% belowaverage customer value (ACV).
Jun 2014 - Oct 2015
Marketing Automation Consultant
o Developed full marketing automation systems for clients. o Specialized in funnel optimization, lead nurturing, sales alignment, landing page and email design, and analytics.o Guided product roadmap to optimally fit customer needs.o Notable projects: Aetna, Chevron, Roche, Citrix, GE, Canon, Akamai, Mcgraw-Hill, Sharp, and SolarCity.
Jun 2013 - Jun 2014
Demand Generation Manager
o Managed and trained a worldwide team to implement, use, and maintain Marketo system. o Built lead nurturing and marketing automation processes including optimization of website, dynamic email and landing page design, nurturing track design, database segmentation, progressive profiling, lead tracking, lead distribution, and automated reporting. o Orchestrated all lead generation activities including email marketing, search engine marketing, live events, webinars, CPC ad placements, and social media, which produced a total of over 10,000 leads, 130,000 downloads, and 700,000 visits to the website. o Acted as lead marketing analyst who collected, analyzed and presented statistical findings to executive team as well as recommended appropriate courses of action.o Strategized on future marketing campaigns, identified target markets and adapted marketing operations.
Nov 2011 - May 2013
Marketing Operations And Programs Manager
o Executed marketing campaigns and operations including; email marketing, CPC advertisements, webinars, case study and white paper promotions, search engine marketing and optimization.o Aggregated and analyzed marketing and sales data for marketing campaign performance and ROI, market behaviors / trends, market demographics, product satisfaction, keyword effectiveness, email deliverability, messaging effectiveness, lead quality and corporate website traffic.
Feb 2011 - Nov 2011
Marketing Associate / Marketo Consultant
o Performed research on company performance, customer satisfaction, competitor performance, and industry trends. o Hired and managed team of oversea contractors for lead generation, graphic design and website development.
Jan 2010 - Aug 2010
Team & coworkers
Colleagues at Formstack
Other employees you can reach at formstack.com. View company contacts for 118 employees →
ER
Eden Richardson
Colleague at FormstackDenver, Colorado, United States
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MC
Mica C.
Colleague at FormstackGreater Boston, United States
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AS
Adam Sawicki
Colleague at FormstackToronto, Ontario, Canada
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SG
Scott Gartenberg
Colleague at FormstackNew York, United States
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MA
Maggie Apostolova, Cpa
Colleague at FormstackLos Angeles, California, United States
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KF
Kyleigh French
Colleague at FormstackFishers, Indiana, United States
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DH
David Hyland
Colleague at FormstackCastle Rock, Colorado, United States
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JW
Jack Welch
Colleague at FormstackNigeria
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MG
Melissa Guthrie
Colleague at FormstackEnglewood, Colorado, United States
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TJ
Teagan James
Colleague at FormstackUnited States
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Eden Richardson
Colleague at FormstackDenver, Colorado, United States
View →
MC
Mica C.
Colleague at FormstackGreater Boston, United States
View →
AS
Adam Sawicki
Colleague at FormstackToronto, Ontario, Canada
View →
SG
Scott Gartenberg
Colleague at FormstackNew York, United States
View →
MA
Maggie Apostolova, Cpa
Colleague at FormstackLos Angeles, California, United States
View →
KF
Kyleigh French
Colleague at FormstackFishers, Indiana, United States
View →
DH
David Hyland
Colleague at FormstackCastle Rock, Colorado, United States
View →
JW
Jack Welch
Colleague at FormstackNigeria
View →
MG
Melissa Guthrie
Colleague at FormstackEnglewood, Colorado, United States
View →
TJ
Teagan James
Colleague at FormstackUnited States
View →
1 education record
William Mackay education
-
Northeastern University
FAQ
Frequently asked questions about William Mackay
Quick answers generated from the profile data available on this page.
What company does William Mackay work for?
William Mackay works for Formstack.
What is William Mackay's role at Formstack?
William Mackay is listed as Senior Director, Growth Marketing at Formstack at Formstack.
What is William Mackay's email address?
AeroLeads has found 2 work email signals at @formstack.com for William Mackay at Formstack.
What is William Mackay's phone number?
AeroLeads has found 6 phone signal(s) with area code 603, 818, 424, 949, 650 for William Mackay at Formstack.
Where is William Mackay based?
William Mackay is based in Greater Boston, United States while working with Formstack.
What companies has William Mackay worked for?
William Mackay has worked for Formstack, Swell Investing Llc, Boon., Trubrain, and Marketo.
Who are William Mackay's colleagues at Formstack?
William Mackay's colleagues at Formstack include Eden Richardson, Mica C., Adam Sawicki, Scott Gartenberg, and Maggie Apostolova, Cpa.
How can I contact William Mackay?
You can use AeroLeads to view verified contact signals for William Mackay at Formstack, including work email, phone, and LinkedIn data when available.
What schools did William Mackay attend?
William Mackay holds Bsba, Entrepreneurship And New Venture Management from Northeastern University.
What skills is William Mackay known for?
William Mackay is listed with skills including Marketing Automation, Lead Generation, Demand Generation, Marketing, Online Marketing, Marketo, Marketing Strategy, and Sem.
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