o Devised effective growth strategy through digital advertising, website optimization, product pricing & packaging, content marketing, & more.o Grew monthly revenue from $30k MRR to $140k MRR in under 1 year.o Achieved a consistent customer acquisition cost (CAC) 70% belowaverage customer value (ACV).

o Developed full marketing automation systems for clients. o Specialized in funnel optimization, lead nurturing, sales alignment, landing page and email design, and analytics.o Guided product roadmap to optimally fit customer needs.o Notable projects: Aetna, Chevron, Roche, Citrix, GE, Canon, Akamai, Mcgraw-Hill, Sharp, and SolarCity.

o Managed and trained a worldwide team to implement, use, and maintain Marketo system. o Built lead nurturing and marketing automation processes including optimization of website, dynamic email and landing page design, nurturing track design, database segmentation, progressive profiling, lead tracking, lead distribution, and automated reporting. o Orchestrated all lead generation activities including email marketing, search engine marketing, live events, webinars, CPC ad placements, and social media, which produced a total of over 10,000 leads, 130,000 downloads, and 700,000 visits to the website. o Acted as lead marketing analyst who collected, analyzed and presented statistical findings to executive team as well as recommended appropriate courses of action.o Strategized on future marketing campaigns, identified target markets and adapted marketing operations.

o Executed marketing campaigns and operations including; email marketing, CPC advertisements, webinars, case study and white paper promotions, search engine marketing and optimization.o Aggregated and analyzed marketing and sales data for marketing campaign performance and ROI, market behaviors / trends, market demographics, product satisfaction, keyword effectiveness, email deliverability, messaging effectiveness, lead quality and corporate website traffic.

o Performed research on company performance, customer satisfaction, competitor performance, and industry trends. o Hired and managed team of oversea contractors for lead generation, graphic design and website development.