Bill Mcclain Email and Phone Number
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AS A TEACHER AND LIFELONG STUDENT OF MARKETING, I have a track record of discovering insights to strategically, creatively stretch limited resources into unlimited results. My experience spans domestic and international brand building, team development, and creative marketing initiatives, with particular expertise in cause marketing, international marketing and marketing consumer products through influencers.Specialties: Strategic planning; Marketing management; Brand development; Cause marketing; Public relations; Advertising management; Professional relations; Influencer programs; Opinion leader programs; Direct response advertising; International marketing; Europe; Japan
University Of Washington
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Instructor, Professional And Continuing EducationUniversity Of WashingtonBainbridge Island, Wa, Us
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Board ChairClean And Prosperous America Mar 2022 - PresentEmpowering young voters to build a healthier economy. -
Marketing CommunicationsClean & Prosperous Washington Dec 2020 - PresentSeattle, Washington, United StatesOur Mission: To accelerate the transition to a clean economy with prosperity for all. -
Instructor, Professional & Continuing EducationUniversity Of Washington May 2013 - PresentSeattle, WaTeam-teaching certificate courses on Global Business Strategy and Marketing for International Professionals.
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Board MemberVolt Athletics, Inc. Jan 2015 - PresentGreater Seattle Area -
Advisory Board MemberOrthopedic Wellness Laboratories, Inc. Dec 2016 - PresentGreater Seattle Area -
Advisory Board MemberUmay Feb 2017 - PresentEdmonton, Canada Area -
PrincipalBill Mcclain Brand Builder Llc Jun 2013 - PresentGreater Seattle AreaBrand strategy, research, planning and execution, for high-potential brands with a purpose.
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Board MemberTeadora Apr 2017 - Dec 2022Greater Seattle Area -
Advisory Board MemberSunfly Brands, Inc. Apr 2017 - Dec 2022Greater Seattle Area -
Advisory Board MemberThrive Causemetics Inc. Aug 2016 - Dec 2020Greater Seattle Area -
InstructorExperience America Sep 2017 - Mar 2020Seattle, Wa
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InstructorWestern Washington University Sep 2018 - Jun 2019Poulsbo, Wa -
Executive Vice President Of MarketingPhytelligence Inc. Jan 2018 - Dec 2018Greater Seattle Area
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ConsultantTechno Beauty Brands Jan 2013 - Dec 2015London, United Kingdom -
Senior Director Of International MarketingClarisonic, A L’Oréal Company Jun 2010 - Oct 2012Redmond, WaLed the headquarters team that took the brand successfully into 7 countries across North America, Europe and Asia, with an effective balance of market-driven localization, disciplined branding and U.S.-proven best-practices. -
Senior Director Of MarketingClarisonic 2004 - Oct 2010Bellevue, WaResponsible for establishing a new brand and a new category within the skin care market. Built the Clarisonic brand from launch to over $100 million sales in six years. On INC 500 list of fastest-growing companies three years in a row. Net Promoter Score of over 60% (versus an HBR-reported average of 16%). Led a team that aggressively built sales and recommendations to and through doctors and spas, and a strong presence in prestige retail, ecommerce and on QVC in North America, Europe and Asia.
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Director Of MarketingPhilips Oral Healthcare/Europe 2002 - 2004Amersfoort, The NetherlandsIntroduced the marketing strategy and led the multi-country marketing team that doubled Philips’ European Sonicare sales in two years. Reorganized the European marketing team with a consolidated regional approach, introduced a professional-driven marketing & sales growth strategy, and launched the Sonicare Elite in five countries. -
Director Of MarketingPhilips Dap 2001 - 2002Snoqualmie, WaRebuilt the professional channel marketing department, managed the channel, introduced the iCare cause marketing initiative, and led the launch of Sonicare’s first new product introduction in 10 years, the Sonicare Elite. Sales rose 34% and market share hit an all-time high.
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Vp Sales & MarketingNet32 Inc 2000 - 2001Raleigh, NcFormulated and executed marketing and sales strategies to build brand awareness, web site traffic, purchase consideration and sales revenue for a B-to-B e-commerce start-up that provides commerce, content and community for dental professionals. Recruited and managed marketing and sales team. Built Net32.com membership to over 10,000 dental professionals and achieved double-digit quarter over quarter revenue growth through creative sales and marketing initiatives. -
Director Of Professional MarketingSonicare (Optiva) 1994 - 2000Bellevue, WaHelped grow the Sonicare brand to U.S. category leadership against multiple Fortune 500 competitors. Responsible for leading over half of all dentists and hygienists to active endorsement of Sonicare. Developed a team responsible for driving sales through the dental profession via category-leading advertising, direct response, professional relations (viral marketing), trade shows and innovative selling programs. Set up retail and consumer marketing programs. Led the production of a successful infomercial. Developed Optiva's first Internet strategy, assembled a cross-functional management team and initiated creation of the Optiva, Sonicare and Brush for Two web sites.
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Senior Account ExecutiveRainoldi, Kerzner, Radcliffe, Wpp 1989 - 1994San Francisco, CaLed the strategic planning and tactical execution of all marketing communications for Visa U.S.A. (Health Care Division), Oral-B Laboratories (U.S. Professional Products Division and corporate headquarters), Braun Inc. (U.S., professional oral care), Braun AG (worldwide headquarters, professional oral care), and LifeScan (Johnson & Johnson).
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Marketing ManagerC&W Frozen Foods 1982 - 1989Burlingame, CaManaged consumer and retail marketing, helping to double sales and triple profits for a mature brand in a highly competitive market during a period of limited industry growth.
Bill Mcclain Skills
Bill Mcclain Education Details
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Business Administration And Management, General
Frequently Asked Questions about Bill Mcclain
What company does Bill Mcclain work for?
Bill Mcclain works for University Of Washington
What is Bill Mcclain's role at the current company?
Bill Mcclain's current role is Instructor, Professional and Continuing Education.
What is Bill Mcclain's email address?
Bill Mcclain's email address is bm****@****nic.com
What is Bill Mcclain's direct phone number?
Bill Mcclain's direct phone number is (888) 469*****
What schools did Bill Mcclain attend?
Bill Mcclain attended University Of Pittsburgh Katz Graduate School Of Business, West Virginia Wesleyan College.
What are some of Bill Mcclain's interests?
Bill Mcclain has interest in Infancia, Education, Children, Educaciã³n.
What skills is Bill Mcclain known for?
Bill Mcclain has skills like Marketing Strategy, Marketing Management, Marketing, Brand Management, Strategy, Product Development, Strategic Planning, Marketing Communications, Management, Leadership, International Marketing, Product Marketing.
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