Omni-Channel Marketing Manager
CurrentDrive strategic planning and lead the execution of integrated, omni-channel digital marketing initiatives across customer-facing channels for Cisco's Data Center architecture within the Americas
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@cisco.com
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4 phones found area 513, 585, and 800
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Bill Michael is listed as Result & data-driven full stack marketing professional, experienced in demand gen, social-, digital- & content-marketing at Cisco, a with 91694 employees, based in Rochester, New York, United States. AeroLeads shows a work email signal at cisco.com, phone signal with area code 513, 585, 800, and a matched LinkedIn profile for Bill Michael.
Bill Michael previously worked as Omni-Channel Marketing Manager at Cisco and Global Demand Generation Campaign Manager at Xerox. Bill Michael holds Master Of Science (M.S.), Multidisciplinary Studies, Marketing And Project Management from Rochester Institute Of Technology.
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Passionate marketer, driven problem-solver, enthusiastic relationship-builder, creative thinker, effective communicator, team-oriented professional and constant student. I understand the importance of being nimble, staying flexible, thinking quickly, acting with strategic purpose and never losing sight of the customer.My specialties include: Marketing Strategy, Web/Digital Marketing, Demand Generation, Nurture Campaigns, Customer Lifecycle Marketing, Social Media Marketing, Project Management, Event Marketing, Program Management, Interactive Marketing, Content Creation, Data Analytics, Customer Relations, and Communications.
Listed skills include Multi Channel Marketing, Direct Marketing, Marketing Communications, Variable Data Printing, and 23 others.
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Drive strategic planning and lead the execution of integrated, omni-channel digital marketing initiatives across customer-facing channels for Cisco's Data Center architecture within the Americas
Webster, New York
Led strategy and drove execution for global, omni-channel demand generation campaign supporting Xerox’s Graphic Communications/Production Print business, tasked with driving measurable multi-million dollar revenue targets. Responsibilities included: campaign strategy/messaging/mix, data profiling and acquisition, lead scoring/transition rule strategy, nurture stream design/execution/optimization, Marketo/Salesforce.com oversight, sales offers, customer life-cycle programs, cross/up-sell opportunities, cross-channel integration (outbound, paid media, webinars, direct mail) and global deployment.
Webster, New York
Supported businesses heightened focus on content marketing through creation and management of best-in-class content to coincide with various phases of buyers journey. Activities and accomplishments included: • Enhanced awareness, visibility and consideration of products and offerings through creation of varying forms of rich, optimized content, including long-form (blogs), gated (white papers and eBooks), social, multimedia and video• Collaborated as part of cross-functional demand generation team tasked with leading content management efforts. Primary responsibilities included: campaign messaging, value proposition, content strategy, content mapping, gap analysis, nurture stream content selections, net-new content strategy and execution, email and landing page copy development,, webinar strategy/content/execution, and global implementation (translation, validation and deployment across 6 languages and 10 countries.)
Webster, New York
- Manage social media presence for Xerox's Graphic Communications business, spanning Twitter (@XeroxProduction), Facebook (Xerox Digital Print), YouTube and blogging platforms (Xerox Digital Printing Hot Spot). - Developed and implemented strategy of social channels through content creation, data analytics, social listening, paid advertising, event support, customer support and sales prospecting- Organically drove 43% growth in blog traffic and 113% growth in Twitter network while generating over 15 million impressions across social networks (25% increase over prior year)- Orchestrated presence of Xerox’s Production Print business on Xerox.com, including content creation, metric analysis, page optimization, and overall visitor experience enhancements- Proficient in Google Analytics, Google Search Console, Google AdWords, Facebook Ad Manager, Spredfast, and Hootsuite
Webster, New York
Held responsibility for national, international, and regional trade shows and events, with involvement on shows such as drupa, IPEX, Print, Graph Expo, PMA, and OnDemand. Managed strategic integration of applications between product technologies, workflow solutions, business development, and finishing technologies. Also managed show collateral, application testing, pre-prints, and substrates. Manager of the Xerox Best-of-the-Best Program (2009-2012), a global award program open exclusively to a select tier of customers. Was responsible for all marketing activities, including eCommunication, web content and creative development, legal, translation (5 languages), customer support, as well as the development of more than 50 case studies for winning applicants.
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Quick answers generated from the profile data available on this page.
Bill Michael works for Cisco.
Bill Michael is listed as Result & data-driven full stack marketing professional, experienced in demand gen, social-, digital- & content-marketing at Cisco.
AeroLeads has found 1 work email signal at @cisco.com for Bill Michael at Cisco.
AeroLeads has found 4 phone signal(s) with area code 513, 585, 800 for Bill Michael at Cisco.
Bill Michael is based in Rochester, New York, United States while working with Cisco.
Bill Michael has worked for Cisco, Xerox, and Xerox Corporation.
Bill Michael's colleagues at Cisco include Rabbi Mahmud, Ca Shreyas Shetty R, Marco J., Rakshitha Ravikumar, and Hritik Singh.
You can use AeroLeads to view verified contact signals for Bill Michael at Cisco, including work email, phone, and LinkedIn data when available.
Bill Michael holds Master Of Science (M.S.), Multidisciplinary Studies, Marketing And Project Management from Rochester Institute Of Technology.
Bill Michael is listed with skills including Multi Channel Marketing, Direct Marketing, Marketing Communications, Variable Data Printing, B2B, Marketing Strategy, Digital Printing, and Integrated Marketing.
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