Bill Roth is a disruptive tech business pioneer that led teams in launching the first hydrogen fueled Prius and in developing one of the first non-thermal utility scale solar power plants. He has applied his behavioral economics expertise to develop disruptive pricing and consumer engagement digital platforms that win customers and competitive advantage.

Bill Roth founded Earth 2017 in 2007 in reaction to the evidence that global warming was real and was an existential threat. Earth 2017’s goal was to identify and promote proven green best practices for cutting costs, growing revenues and making a difference sourced from CEOs and business owners.In 2010 Roth engaged in a pioneering program with the U.S. Hispanic Chamber of Commerce (USHCC), funded by Walmart, to coach businesses on proven green best practices. Roth designed and executed… Show more Bill Roth founded Earth 2017 in 2007 in reaction to the evidence that global warming was real and was an existential threat. Earth 2017’s goal was to identify and promote proven green best practices for cutting costs, growing revenues and making a difference sourced from CEOs and business owners.In 2010 Roth engaged in a pioneering program with the U.S. Hispanic Chamber of Commerce (USHCC), funded by Walmart, to coach businesses on proven green best practices. Roth designed and executed the USHCC Green Builds Business program that successfully coached hundreds of business and community leaders. Show less

NCCT is a consulting and project development company focused on the implementation of sustainability. A current project is the development of a zero net energy medical building using onsite solar and smart load control to achieve a net zero electric bill plus zero onsite emissions.

The Secret Green Sauce is Bill Roth's best selling book that profiles best practices of actual companies succeeding at growing green revenues.The Boomer Generation Diet is Bill Roth's newest book. Jen Boynton, Editor of Triple Pundit says about the book, "”Written in Bill Roth’s lovable, relatable tone. The Boomer Generation Diet is a must-read for any Boomer who is looking to jumpstart their health and have fun at the same time. I hope my parents read it!”

Writing on how 21st Century mega trends are creating a $250 trillion Green Economic Revolution. Topics include:1. Disruptive technologies2. The emerging low carbon economy3. How millennials are reshaping our economy, communities and the environment4. Human health challenges impacting agriculture, restaurants and people.Jen Boynton, Chief Editor: "Bill is one of our most popular writers and his articles always get great social media exposure."Recent publication… Show more Writing on how 21st Century mega trends are creating a $250 trillion Green Economic Revolution. Topics include:1. Disruptive technologies2. The emerging low carbon economy3. How millennials are reshaping our economy, communities and the environment4. Human health challenges impacting agriculture, restaurants and people.Jen Boynton, Chief Editor: "Bill is one of our most popular writers and his articles always get great social media exposure."Recent publication include:Rethinking Restaurants. A six article series profiling food service entrepreneurs and their best practices that are winning sales with the millennial generation and their moms, Concerned Caregivers.Ford. A four article series profiling how Ford's implementation of an enterprise scale strategy built to achieve targeted CO2 emission goals has resulted in their U.S. and international market share growth. Exclusive video interview with CEO Alan Mulally.Meaningful Brands. Exclusive video interview with Amy du Pon, Global Head of Data Insights for Havas Media on their pioneering research that documents a mega shift by consumers from more, cheaper and faster. Review of the new drivers behind the search by consumers for meaningfulness.Sustainable Pricing. Exclusive video interviews with Jeff Rice, Global Sustainability Director for Walmart on their strategy to use sustainability as their path to winning everyday low price market leadership. Profile of their green supply chain initiatives and the launch of buyer scorecards that comparatively measure supplier proposals based sustainability criteria. Show less

Led the team that launched the first hydrogen fueled Prius.

Led the sales and marketing teams for PG&E Energy Services in the launch of retail electricity competition. Successfully closed $600 million of contracted revenues with marquee accounts including McDonald's and Safeway. Led the team that launched the industry's first web-based, meter linked electricity management system.