Bill Thomas Email & Phone Number

• Completes fact-finding process to allow for thorough understanding of clients’ financial goals and needs• Develops customized ideas and solutions for each client• Specializes in helping clients meet their protection needs through a variety of insurance products

San Clemente, Ca

Founder and Practice LeaderStrategic Advisory Services: Develop strategy, revenue growth and action plans that focus teams on making the changes needed to create and align new product/services with customers’ unmet or unknown needs; enhance channel relationships and maximize channel mix delivering growth results; identify and commercialize new market opportunities through organic, partnership/alliance and acquisition efforts; create a unique and impressive brand experience Successes include bringing disruptive mobile payment technology to a $10 billion market:• Enhanced consumer experience and convenience via easy mobile payment at point-of-purchase• Lowered operating and capex costs of service operators and property owners• Increased profits by double digits for various industry stakeholder companies and participants

El Segundo, Ca

WASH Multifamily Laundry Systems, in continuous operations since 1947, has 70,000 locations serving more than 7 million consumers every week.> Led sales for the largest region in revenues and customers, overseeing planning and development, new business, account management, strategic growth initiatives, and a team of 11 district sales executives> Introduced mobile payment technology provider and led mobile initiative resulting in increased revenues, reduced operating and capex costs, and increased end user satisfaction> Doubled new business pipeline for the region through direction of an outside lead gen agency

Carlsbad, Ca

NTN Buzztime, Inc. (NYSE MKT: NTN) delivers interactive entertainment and innovative dining technology to consumers on 55,000 gaming tablets deployed in bars and restaurants across North America.> Managed combined team of 40 people responsible for marketing, sales, and national accounts, as well as strategic growth initiatives, consumer research, and advertising/branding agencies> Increased customer/account retention by an annualized 24% through targeted community marketing programs and player development efforts> Guided development of new brand strategy and positioning; created consumer insights capabilities for company, while leading consumer segmentation, target consumer maps and resulting tailored product and marketing messaging

Englewood Cliffs, Nj

Home Appliance and Home Electronics divisions of LG Electronics, a Fortune 50 global leader in consumer electronics and appliances ($120 billion in sales, 100,000 employees)> Led retail and in-store marketing and visual merchandising; managed 7 agencies plus direct reports> Responsible for overall shopping experience across all channels, engaging and converting consumers to the LG Brand in more than 25,000 store outlets in the USA> Feature profile in "Who's Who in Merchandising" Shopper Marketing (March 2013)

Stevensville, Mi

Consulting and advisory services with expertise in Marketing, Business Development, and Strategic Planning.> For an appliance distributor, identified multi-tiered customer segments and created CRM; developed sales tools and materials; managed sales team while selling the largest deals, booking the most orders, and signing the largest accounts> For a leading international digital entertainment company, transformed and led their go-to-market strategy, sales, and marketing> For an early stage management dashboard software and application company, advised in its product development, sales and marketing efforts, and business development

Benton Harbor, Michigan Area

Developed channel strategies and implemented marketplace solutions that differentiated Whirlpool’s brands in-store; also led consumer experience initiatives working with the brands, sales teams, merchandisingInnovation: Conceived, developed, and commercialized DreamLaundry® Solutions in the marketplace serving an unmet consumer need, resulting in increased balance of floor, sales in higher margin products, and shareStrategic Alliances: Cultivated a strategic partnering relationship at executive level with Fortune 500 cabinetry company, reducing project costs by 30%Breakthrough Innovation, New Business Development: Initiated and led DreamHome project; wrote and filed patent in 2008 for proprietary interactive programs for in-store kiosk and web applications Channel Strategy: Spearheaded transformation of Jenn-Air’s Distribution Strategy -- led thinking, analysis, strategy, and facilitated execution with the field: (i) Increased average flooring per dealer by 54%, (ii) Reduced distribution base by 53%

Benton Harbor, Mi

Senior Category Manager, Fabric Care, (Amana, Value Brands, Laundry 1-2-3), 2007- 2008• Launched Amana laundry • Led flooring initiatives of highest margin laundry accessories that increased store flooring by 380% in independent retailSenior Category Manager, Maytag Laundry, 2006-2007Integral in managing turnaround of $1 billion global laundry business, 6 product launches, and integrated marketing across 8 channels• Crafted sub-brand positioning for $100M mega launches; developed communications and claims strategy for 6 model lines; Earned #1 rating by Consumer Reports for Maytag Bravos™ Laundry• Launched, positioned 4 sub-brands (Maytag Epic™, Epic z™ Bravos™, Centennial™), all critical to reinvigorating the brand

Benton

Managed strategy projects developing growth plans, business plans, and advising senior management on critical business issues and initiatives.Influenced multi-year double-digit growth of four key business units> Developed business strategy (2005-2010) for $1.4 billion Builder business (work commended by C-suite executives as “best strategy work done for Whirlpool in a long time”) > Created strategic plan for $150M division of South and Central Americas (35 country region): with focused detailed growth initiatives and resources – results show annual profit growth exceeding 20% (up from 11% before plan)> Formulated global business strategy, growth plan, sales & distribution changes for Commercial Laundry business, integrating Whirlpool and Maytag team post-merger; created advisory council of key customers and distributors> Created 2-year plans for KitchenAid and Whirlpool brands for six channels, managing 30-person cross-functional teams

Greater Chicago Area

Strategic Advisory firm with expertise in business strategy and marketing Chicago, ILFounded by Dr. Milind Lele, joined by former partners of Booz AllenDirector of Strategy Practice, 2004-2005; Engagement Manager, 1999-2002; Associate, 1998-1999Awarded Professional of Year 1999 & 2000 • Developed corporate strategy leading a regional food wholesaler/retailer from $2 billion to over $4 billion in revenues through retail chain acquisitions and increased same-store revenues• Defined strategic direction and three-year plan to double revenues for a $3 billion trucking and logistics company; designed and led market and B2B customer research and analysis• Developed strategy for a multi-billion dollar railway company, creating a substitute offering for heavy haul trucking• Created growth plan for a North American truck manufacturer including marketing segmentation strategy and a restructured distribution approach – resulted three years later in gaining the leading market share• Led client team with recommendations that emerged as the decided strategic direction for a $600 million airline company• Led market evaluation and primary research design for India market entry consideration and strategy for U.S. based premium sink, faucet, & bath manufacturer: Now partnering in India and tripled their business in three years• Developed market entry strategy, business plan, and launch tactics for a venture of a leading international building materials and gypsum manufacturer• Outlined market entry strategy for product launches in United Kingdom for NIKE’s athletic footwear and apparel business (led primary research, analysis, and strategy development) – led to successful rollout across W. Europe

London, United Kingdom

European Securities Division, London, UK Redesigned banking processes creating efficiency gains of $12 million annually

Mba, Corporate And Business Strategy, General Management

Activities and Societies: Elected Student Government Officer: Alumni, PR, Career Placement offices; LBS basketball team, European.

Bachelor Of Science (Bs), Finance

Activities and Societies: 3-sport Varsity athlete: Indoor and Outdoor Track & Field, Cross Country Coached Special Olympians each summer.

Communication And Media Studies

Activities and Societies: Varsity Cross Country, Indoor and Outdoor Track & Field