Billy Wilson Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

- Founded and managed a research panel analyzing consumer behavior in the OneASICS Loyalty program. Oversaw onboarding, engagement, and survey design for thousands of participants. Orchestrated communication strategies and spearheaded collaboration across marketing, CRM, and product teams.- Designed and executed in-depth qualitative interviews with consumers, exploring diverse topics such as site features, gender preferences, and color/style inspirations.- Developed comprehensive insights, generally in video form, that were disseminated company-wide, providing actionable recommendations to support strategic decision-making- Leveraged social media data, product reviews, news, and in-person brand activations to identify key trends and extract relevant information for the marketing and product teams.- Partnered with regional teams to initiate on-site (CSAT) surveys and conducted regular analysis to monitor consumer sentiments and assess the overall on-site experience and purchase satisfaction.

Boston, Massachusetts, United States

- Successfully led the development of an upsell product within the Ninja Foodi line of heated products, employing a waterfall development process. The product is now available in prominent retail stores such as Best Buy, Target, and Costco- Collaborated with Brand Marketing and Creative teams to implement final decisions on packaging, instruction guides, and other brand materials - Conducted in-person user testing sessions in collaboration with the Consumer Insights team to better understand the user experience and consumer behaviors with products currently in development- Tracked the competitive landscape and provided analysis for areas of opportunity- Assisted in KPI testing with Culinary team members and Thermal mapping in partnership with Engineering team members

Cambridge, Massachusetts

- Created and executed a YouTube strategy based on creating personality-driven content that led to a 60% increase in organic subscription growth and generated tens of thousands of unique and organic viewers- Assisted with social media planning, brand imaging, and user engagement on social platforms- Monitored paid influencer engagement and pinpointed potential opportunities for engagement- Preformed Marketing Asset Management by uploading and sorting content for cross-functional internal and external stakeholders- Managed Inventory management involving regular inventory tracking, identification of needs, vendor management, and re-ordering

Lexington, Massachusetts

- Assisted with the review of all marketing materials by the medical, legal, and regulatory stakeholders, by maintaining knowledge of internal Takeda guidelines- Analyzed data on promotional material approval, and identified useful statistical trends and relationships through the data- Maintained relationships with Takeda’s distribution partners to ensure needs were met in a timely manner- Undertook project of rebranding PPT presentations on internal guidelines and training- Organized reports on the inventory of printed promotional materials

Bachelor Of Science In Business Administration, Marketing Concentration, Marketing, Magna Cum Laude

Shoe Design