Establishing B2C2B marketing strategy, operations, and execution in Consumer Reports’ startup New Products and Services division

As a Senior Director – Brand & Consumer Marketing, I am providing a leadership role for the management of a nimble department, focusing on launching the Noovie brand, developing social channels, and marketing digital products. I am heading all facets of campaign execution, comprising budgets, marketing calendars, KPI forecasting, creative development, partnerships, audience research/analysis, Influencer events, project management, and vendors. I am determining the needs of targeted audience by leveraging a data-driven approach; rationalize campaign creative, messaging, placement, and incentives. I was appointed to develop and establish brand and consumer marketing team of 4-members by partnering with internal/external stakeholders in addition to preparing RACI charts, devising processes, and coaching staff.• Strategized Noovie brand attributes, resulting in growing likeability by 16% and NPS by 33%.• Derived more than 5.5M downloads of Noovie apps within two years through campaigns, targeting the segments within the A18-34 demographic.• Raised acquisition by 3X by aligning the Nooviebrand with movie IP, promotions, talent, and custom influencer events, provided by Disney, Marvel, Lucasfilm, Pixar, Fox, Warner Bros., and Bleeker Street.• Generated more than $13M in revenue and digital sponsorship packages by creating Noovie co-branded packages for USAF, Tyson, and Dell.• Secured more than 200% of KPIs within one year period by launching a series of fail fast, adapt-quickly integrated multi-platform campaigns.• Promoted @whatnoovie social channels by 14% through attractive content, engagement, platform optimization, and influencer collabs.• Prepared, allocated, and administered >$66M total marketing budget of media portfolio, including movie theater media, paid (SEM, social/Influencers), barter/partnerships, and owned and earned media channels.

As a Director – Strategic Marketing, I led accountabilities of defining the white space around new strategic endeavors, creating processes and workflows, and moving initiatives forward. I was appointed to lead the rebranding of b2b/corporate brand aimed at driving better separation, establishing unique selling points, strengthening the alignment of network with televisions. I have developed network of movie theater chains while supervising and streamlining affiliate marketing efforts. I was required from me to expand digital ad network along with refining digital ad sales marketing offers. I have created and cultivated enduring business relationships with content creators for developing new ad sales marketing revenue streams in branded entertainment and in-theater activation.• Conjoined CRO in repositioning network as key A18-34 TV network, and realigning audience data with the interests of media buyers, and producing NCM's annual Upfront event, leading to stabilizing annual revenue forecasts.• Led corporate/B2B rebranding efforts, including developing "America's Movie Network" tagline and visual identity, resulting in receiving first-place ranking in Ragan 2015 Employee Communications Awards.• Partnered creative studios and mobile innovators with AT&T, MillerCoors, LG, the USAF, and a pharmaceutical account for custom in-theater campaigns of >$4.2M worth.• Participated in the development and execution of AT&T's $36M annual sponsorship "Ticket Twosdays" aimed at facilitating AT&T customers with discounted AMC, Regal, and Cinemark movie tickets.

I have contributed to centralizing a geographically distributed local sales force as well as developed ad sales marketing concepts and attractive materials. I was recognized for developing and delivering key concepts to clients and agencies. Formulated and executed effective strategies for the growth of business/product awareness. I was appointed to lead several key roles, such as event management, vendor management, print/mailers, and out-of-the-box sales concepts development.• Raised 51% in profitability within one year along with 15% year-over-year average gains by strategizing and pitching ad sales concepts.

Marketed WLIW produced programming to PBS affiliates nationwide.

Copy-writing, web development and wireframing, email and direct mail marketing and analysis.

Managed 6 English language courses, 5 teachers & 130 F-1 Visa students; marketed courses locally

Prepared and implemented English curriculum in Prague, Czech Republic