Part of the newly formed Group Digital Sales Team at one of the worlds largest banking institutions.Key Responsibilities & Achievements:Improving application conversion rates across 14 global markets through regular analysis and enhancements to digital marketing activity and the website/mobile app journey, resulting in all sales targets being achieved two years running.Establishing an ongoing Conversion Rate Optimisation program (Optimizely) in 6… Show more Part of the newly formed Group Digital Sales Team at one of the worlds largest banking institutions.Key Responsibilities & Achievements:Improving application conversion rates across 14 global markets through regular analysis and enhancements to digital marketing activity and the website/mobile app journey, resulting in all sales targets being achieved two years running.Establishing an ongoing Conversion Rate Optimisation program (Optimizely) in 6 markets.Implementing a global standard for conversion measurement across markets, delivering Looker dashboards to give visibility and comparability of performance globally.Building Website and Mobile Optimisation playbooks to share best practice across markets, reducing duplication of testing efforts and driving consistency in processes. Show less

Leading the digital team at one of the UK's largest student accommodation providers, housing over 30,000 students in 70 properties.Key Responsibilities & Achievements:Managing all digital marketing channels, including PPC, display, paid social, SEO, third party listings and email automation, growing first party digital sales and reducing reliance and commission to third party agents.Leading on website design and content creation (Drupal CMS). Ecommerce lead on… Show more Leading the digital team at one of the UK's largest student accommodation providers, housing over 30,000 students in 70 properties.Key Responsibilities & Achievements:Managing all digital marketing channels, including PPC, display, paid social, SEO, third party listings and email automation, growing first party digital sales and reducing reliance and commission to third party agents.Leading on website design and content creation (Drupal CMS). Ecommerce lead on digital transformation projects, including a: New website & booking system - ensuring an optimal UX and introducing several industry first features, including interactive floor-plans and a ‘room first’ search approach (www.iqsa.com). Chatbot - implementing an AI chat system, delivering +£2m in direct bookings in the first year. Mobile app - driving resident usage and resident rebooking via the app.CRM system - automating and personalising communications and enhancing the lead follow up process. Creating the digital strategy, full budget management (+£1.5m) and leading a team of 3 direct reports. Digital performance reporting through Google Analytics and developing PowerBI dashboards in partnership with the Business Intelligence team, introducing multi-touch attribution modelling to better understand digital marketing performance.Establishing a CRO programme to drive website trade through continued testing and optimisation (VWO), with tests generating an estimated +£1m revenue impact.Working with regional managers to understand local challenges and deliver tailored digital marketing plans to drive sales across 28 cities in the UK.Introducing a digital presence in China on Baidu, Douyin, Weibo and WeChat.Developing the relationship with key aggregator websites AFS and MyStudentHalls, with a preferred partnership agreement leading to an 80% increase in leads generated year on year. Leading on summer business B2B and B2C digital strategy and execution. Show less

Overseeing digital channels at an Italian restaurant chain with over 25 locations, and launching a new all day dining concept.Key Responsibilities & Achievements:Website management, social media, SEO, PPC and email campaigns for the Strada and Coppa Club brands. Sourcing a new email provider, solving deliverability issues costing the business £30k+ per month in lost sales. Introducing a new weekly ‘voucher engaged’ email, encouraging promotional participation and… Show more Overseeing digital channels at an Italian restaurant chain with over 25 locations, and launching a new all day dining concept.Key Responsibilities & Achievements:Website management, social media, SEO, PPC and email campaigns for the Strada and Coppa Club brands. Sourcing a new email provider, solving deliverability issues costing the business £30k+ per month in lost sales. Introducing a new weekly ‘voucher engaged’ email, encouraging promotional participation and repeat business, leading to a significant increase in voucher redemptions. Launching a Black Friday ‘£1 Pizza’ campaign, generating national press coverage and the highest daily website traffic ever for the brand, with tables selling out within 2 minutes of going live. Show less

Establishing a digital marketing operation for Euphorium Bakery, to drive brand awareness following acquisition by Tesco. Key achievements and responsibilities: Project managing the creation of a new website for Euphorium Bakery, resulting in a significant improvement on all key website measurement metrics.Working with the Tesco.com team to overhaul Euphorium’s online merchandising, with improved image coverage and refined product categories resulting in a significant… Show more Establishing a digital marketing operation for Euphorium Bakery, to drive brand awareness following acquisition by Tesco. Key achievements and responsibilities: Project managing the creation of a new website for Euphorium Bakery, resulting in a significant improvement on all key website measurement metrics.Working with the Tesco.com team to overhaul Euphorium’s online merchandising, with improved image coverage and refined product categories resulting in a significant improvement in sales.Managing blogger outreach campaigns, generating positive coverage from key influencers in the target market.Managing the brands' social media accounts on Facebook, Twitter and Instagram; developing an engaged community, responding to customer feedback & running targeted paid social media campaigns.Organising a regular digital innovation meeting between the different Tesco sub-brands, helping to share knowledge and solve problems across the business. Show less

An all-encompassing marketing role for premium Italian food brand Dell’Ugo.Key achievements and responsibilities:Launching an email marketing programme, creating all emails and growing a customer database.Managing the social media accounts for the brand; responding to customer feedback and designing campaigns to increase interaction and followers.Developing a new food brand proposition, including a website proposal, product ideas and market analysis, which helped… Show more An all-encompassing marketing role for premium Italian food brand Dell’Ugo.Key achievements and responsibilities:Launching an email marketing programme, creating all emails and growing a customer database.Managing the social media accounts for the brand; responding to customer feedback and designing campaigns to increase interaction and followers.Developing a new food brand proposition, including a website proposal, product ideas and market analysis, which helped to secure a trial listing in a major UK retailer.Working with the product development team to create a new product range, which resulted in national press coverage. Show less

An internship at a leading media agency, working in the digital analytics team. Using data analysis tools, in particular Google Analytics, I would advise clients including Domino's Pizza & Blinkbox on how to optimise their digital performance.

An internship in the Fantasy Football department of a national newspaper. I was tasked with creating engaging online content and managing the fantasy football social media accounts ahead of the launch of the new football season.

An industrial placement, which formed part of my degree, at a leading consumer research organisation. I worked as an analyst on the Tesco account, delivering strategic insight through regular reporting.Key achievements included:Creating a new set of standard reports, which delivered more insightful data to the client and reduced in-house production time.Developing the use of a new tool which was sold into several retail clients, delivering additional revenue for the… Show more An industrial placement, which formed part of my degree, at a leading consumer research organisation. I worked as an analyst on the Tesco account, delivering strategic insight through regular reporting.Key achievements included:Creating a new set of standard reports, which delivered more insightful data to the client and reduced in-house production time.Developing the use of a new tool which was sold into several retail clients, delivering additional revenue for the team.Achieving the highest score amongst the placement students in the end of year assessments. Show less