* Working lock-step with the branding positioning to identify, elevate and support the best-in-class content that is produced by the agency, into the B2C campaign* Provide insights and digital thinking into marketing to inform communications planning* Responsible for ensuring the standards, process and delivery of all creative assets delivered through the base communications process.

* In charge of the new shampoo Brand Claynal go into China market with a maintenance strategy based on the brand positioning with aims to develop a brand strategy, brand annual calendar, and brand awareness.* To operate Weibo & Red official account to drive more interest to improve the brand preference of Brand Claynal. Also, to post-digital & social content（poster, advertorial, short video, etc.）.* to drive EC commercial performance through improving the CTR of T-Mall product page content and contributing to EC traffic using the Ali data tools (e.g., strategy center, databank).* Provide PR support to cross-channel initiatives to ensure consistent communications.* Directly report to the vice president with the analytical report and summarise the future strategy.

- Operate and execute client’s digital account day-to-day routine, increased by 37% followers on social media and boosted 30% engagement on Weibo platform. - Build a fantastic, thriving and engaged community with followers and created several social topics with customers, attracting approximately over 50 new followers rush into the community group in 3 days.- Proactively engage media and influencers, to establish contacts with influencers and post brand content on social media (Red & Weibo) which cooperates with over 100 influencers in Red.- Coordinate influencer content for multiple social channels at key events, the impression up to 13.94 million and the total number of engagements increased by 25 thousand, achieving an increase in volume during the Double 11 campaign for the cosmetic client.- Devise, plan and execute integrated strategies for new product launches, supporting for the Account Director to close collaboration with creative teams across various expanding media.

* Participated in a series of projects by JD Fashion and successfully completed the internshipperiod.* Communicated with a client of JD Fashion, and planned a PR communication strategy andbudget report according to the client’s requirements* Executed copywriting (on WeChat, Weibo, Toutiao, and other media platforms) as part ofthe PR strategy and completed the project report; assisted in the execution of live events.* Communicated internally with suppliers; executed internal communication posts on mediaplatforms (Weibo, WeChat) regarding the work schedule and other financial work.