Defining the event strategy as part of brand and business goals. Agreeing on overall event success measurement.Developing and agreeing on an annual Event Roadmap for EMEA aligned with EMEA Marketing, Business Unit Sales Leader, regional Sales & Marketing teams as well as global stakeholder.Project Management of EMEA Tier 1 events in close collaboration with HQ and internal & external stakeholder up to execution and success measurement of the events.Developed a framework for country vs. EMEA central execution of events in a hand to hand, collaborative and shared responsibility fashion.Taking full responsibility of the execution of EMEA Tier 1 events such as Intel Vision annual events (1.000+ attendees)

Organized and executed regional events, incl. keynote enablement, demos, customer meetings, and overall Intel presenceManaged and coordinated agencies and event organizersEnsured Legal EnablementManaged internal and external communicationCoordinated Executive VisitsCo-created and managed Intel In-House-Studio for virtual presence, live streaming, and video production

Creation of EMEA Events Playbook aligned to business strategy and objective (training for all Event Owners/Planers)Event Analysis for Marketing Efficiency ProjectOwner and go-to-person of Intel Event Express

High value event opportunities for IOT, Vertical and Wearable events in EMEABuild Intel’s brand and business impact at events through greater brand activity, demo support, social media plans and lead capture activitiesCreation of New-Market-Event-Overview/Calendar

Contra Revenue Agreement MD Program: responsible for 44 retail accountsiRAF: responsible and guided the transition of the Intel Retail Acceleration Fund Tool

Activation for the Global F1 sponsorship, execution, and support of the Business-Audience activationMain interface for agency and specific Intel country requests, interface to BMW, consumer related F1 programs (F1 Manager Online Game and RSP Program)

Organizing CeBIT Press Conferences, creation of briefing document for spokespeople, managing schedules for press, customers, and executivesManagement of the press relations in Austria and Switzerland including press events, release distribution, relationships to journalists and integration of press programs into Germany

Personal Assitant to the Corporate Business Development Manager incl. creation of presentations, and organizing executive level events and Executive visitsProviding team support

Personal Assistant at Intel GmbH for Corporate Business DevelopmentEMEA Marketing and Management Assistant at Intel GmbHMarketing Specialist at NeuCo GmbHPersonal Assistant at Materials Research GmbHPersonal Assistant at HVW Focus-Film-Production GmbH