• Own and execute the go to market plan for B2B & B2C digital marketing in collaboration with cross-functional stakeholders and leadership.• Coordinate with various Yubico teams to design, create, and execute digital marketing campaigns including Account Based Marketing (ABM) programs.• Analyze data to identify, communicate, and execute on recommendations related to digital advertising and associated website optimization.• Utilize specialized knowledge to identify additional marketing opportunities for Yubico across the web to maximize reach and ROI.• Maintain and update digital budgets and dashboards to provide broader insight to areas of success and areas for improvement.• Research and manage digital marketing KPI benchmarks, targets and metrics for Yubico.• Work with Yubico's creative team to envision and execute on top notch digital marketing programs that ensure brand messaging is consistent and performs to benchmarks.• Coordinate with and manage 3rd party digital marketing providers and partners.• Participate in affiliate marketing programs including hands-on management.• Work with our social media team to stay abreast of social and influencer programs, and align to digital marketing tactics and strategies where applicable.• Participate in the maintenance and upkeep of Yubico's digital asset management platform.

• Develop and implement product specific automated marketing campaigns using Pardot and Salesforce• Responsible for analyzing and improving SEO and SEM strategies using multiple third-party tools, including MOZ and SEMRush• Work closely with internal web team to improve website user experience• In tandem with our Content Marketing Manager, create new web pages (and tweak existing pages) to more effectively communicate our message to our target market• Use Google Analytics to monitor web traffic, trends, and user demographics• Ensure brand messaging is consistent across all media and delivery channels

• Working with the VP of Marketing, direct the marketing team to develop and manage corporate marketing strategy and messaging to increase brand awareness and sales and to strengthen the Segway brand through social media, video, print, public relations, and our corporate website• Manage product line • Meet regularly with dealers and distributors on marketing related projects, such as tradeshow-in-a-can, showroom visuals, case studies, video and photo projects, product collateral and more• Manage all aspects of the corporate and channel newsletters, webinars and other channel related support• Work with marketing communications to create and distribute point-of-purchase and promotional material and work with interactive marketing to leverage online tools and tactics to help channel most efficiently promote the Segway product line and brand• Engage consumers on social media and gather and analyze customer insight• Evaluate budgets and contractual provisions to determine requirements for space, location, technology, equipment, accommodations, catering and on-site management• Ensure brand messaging is consistent across all media and delivery channels

Segway is the leader in personal, green transportation, developing products that transform the way you work, play and live. Since the introduction of the Segway Personal Transporter, Segway has established itself as a leader in the emerging small electric vehicle (SeV) space● Instrumental in creating a number of marketing initiatives that drove a ROI of 10% sales growth in first year.● Managed multichannel marketing strategy and product launch collateral for Segway’s first significant update to their Personal Transporter (PT) product line since 2008.● As Creative Director, designed and created all new collateral for the Segway PT line, including its first wide-line catalog since 2001.● As Creative Director, created all product launch collateral and presentation material for Segway’s SE-3 Patroller, its first foray into the three wheel market● Designed and executed monthly communications strategy to increase Segway’s visibility and create brand awareness in active distributions channels and with resellers.● Recruited and managed outside vendors to supply marketing collateral that provided the Segway brand with a consistent look and feel across all dealer/distributor channels and locations.● Completely redesigned the look, feel, and navigation for the Segway Extranet - an online resource for dealers and distributors.

Cylon Energy is the North American division of Cylon, opened in 2012 to deliver building energy management solutions to a growing range of North American customers. In 2012, Cylon Energy Inc entered into an agreement to manage the Philips Teletrol’s system integrator dealer business, offering an enhanced service to existing and new customers. ● Developed and launched marketing department for the Cyclon’s start up North American operation.● Designed all marketing plans and strategies to include trade shows, social media, electronic and print media.● Created and maintained social media presence on Facebook, twitter, and LinkedIn.● Responsible for all ad creation and spend for both electronic and print media.● Designed graphics for all marketing collateral including trade show booth, product displays, sales sheets, mailings, and email campaigns.● Handled visual and content updates for Cyclon’s North American website using Modx CMS.● Partnering with specialized vendors, assembled and edited various case studies for client presentations.● Point person for Cyclon’s attendance at the AHR Expo in Dallas, TX. Partnered closely with our sales team to work the event, gather leads, and implement follow up with perspective clients.

Scribe is a leading provider of CRM integration solutions combining data from multiple applications across multiple platforms. Scribe integrates Marketing, Sales, and ERP systems with CRM solutions such as Salesforce.com, Microsoft Dynamics CRM, and SalesLogix.Web and Graphic Designer• Designed landing pages for various sales promotions targeted at clients using specific software such as Salesforce, Dynamics CRM, Great Plains, SalesLogix, etc… • Created and designed HTML based marketing emails• Designed microsites to support upcoming trade activities and resulting client traffic• Produced marketing print materials including product data sheets, sizzle sheets, commercial direct mail, trade show graphics, and software integration capability sheets.• Responsible for website content including updates, landing pages, and microsite creation through Drupal.Marketing Analyst• Managed the scoring model of sales leads generated from website and landing pages for distribution to the sales team.• Creation of all marketing materials including: hand-outs, data sheets, case studies, logos, newsletters, brochures, emails, and packaging.• Coordination of company participation in tradeshows and events including ROI analysis.• Conducted analytics on email marketing campaigns to determine ROI and overall effectiveness (i.e. open rates, click-through rates, etc.)• Conducted analytics on direct mail marketing campaigns to determine ROI and overall effectiveness (i.e. response rates, opportunities created, etc.)