Blair Donovan Email & Phone Number

New York, NY, US

• Edit and oversee assignments for 5+ freelance writers while helping plan monthly content lineups for the Style vertical
• Write 3-4 posts weekly across both editorial and commerce teams, ranging from social media trends and brand launches to product reviews and sales coverage
• Increase SEO output by writing, updating, and assigning search-specific articles
• Run weekly column of editors' picks, "Tries, Buys, and DIYs," to facilitate additional revenue, which has generated over $121,000 in total sales
• Regularly attend market appointments to familiarize myself with up-and-coming home products or interior trends
• Pitch monthly and weekly content ideas for the editorial and commerce teams, respectively, based on traffic and revenue trends

New York, New York

• Write and edit print and digital copy for accessories-related assets, including emails, website landing pages, and direct mailers
• Collaborate with design team to strategize campaign themes for events like the December Semi-Annual Lingerie Sale and March Great Shoe Sale
• Write content for all Macy’s Backstage collateral, including weekly emails, SMS, and homepage banners

• Built, wrote, and optimized 2-3 new or existing SEO articles daily for all website platforms, including e-commerce roundups
• Monitored web traffic and engagement using Google Analytics to pitch and write news and evergreen content
• Assisted with managing CountryLiving.com’s Pinterest page, which attracts more than 45 million monthly viewers

Greater New York City Area

• Wrote and optimized at least 2 pieces of new content weekly for SEO
• Updated and optimized at least 3 previously published articles weekly for SEO and increased search volume
• Performed key term research as needed for the Brides.com team
• Pitched and wrote 1-3 news articles per day, on topics such as celebrity and viral engagements or marriages
• Wrote and built one Real Wedding article within CMS weekly based on submissions

Greater New York City Area

• Pitched content ideas daily for all website categories
• Wrote more than 30 articles on topics such as food, beauty, fashion, and celebrity news
• Updated 10 past articles on the website for SEO
• Managed the magazine's Pinterest account, posting and writing captions for 25-30 pins daily
• Searched for Instagram content that aligned with Redbook's brand

• Wrote, gathered photos, and embedded social media posts for a weekly article within the Style section. Posts related to current fashion trends and news, and were read by college women nationwide
• Pitched evergreen content monthly for all sections of the website, including style, career, and health

Louisville, Kentucky Area

• Conducted interviews and wrote articles for the company's online newsletter and blog, from patient success stories to employee profiles
• Wrote monthly, creative, healthcare-related content for Digital Information Boards displayed in 100 nursing centers nationwide
• Researched and wrote copy for collateral content

Journalism And Professional Writing Double Major

Education record

Activities and Societies: Vice President of National Honor Society, wrote for The Rune newspaper